Marketing Operations Manager
Upwind Security, San Francisco, CA, United States
Description
Upwind Security is looking for a Marketing Operations Manager to own the execution, maintenance, and continuous improvement of our go-to-market systems, analytics, and reporting. This role is ideal for someone who thrives in the operational layer of GTM: making systems work reliably with an AI‑first mindset, and ensuring data‑driven Marketing teams can execute with confidence. You will partner closely with Revenue Operations and Marketing Leadership to run, maintain, and improve established workflows across Salesforce, HubSpot, Clay, Hockeystack, events, reporting, and GTM tooling.
What You’ll Own Intake, Analysis, Triage & Day‑to‑Day Ops
Serve as the first point of contact for Marketing Ops requests via Slack and other intake channels
Triage, clarify, and resolve day‑to‑day requests (lists, ownership updates, campaign questions, quick data fixes)
Investigate and resolve issues independently; elevate only true system or architecture problems
Identify recurring requests and turn them into documented, repeatable processes
Campaign, Channel, SDR & Event Operations
Own campaign setup, tagging, and hygiene in Salesforce and HubSpot
Ensure event leads are properly uploaded, tagged, QA’ed, and reflected in reporting
Build and maintain campaign and event dashboards
Perform retroactive cleanup on older campaigns and event lists as needed
Build and maintain custom Hockeystack dashboards to support:
Marketing channel performance
Campaign reporting
Product launches
Design, execute, and continuously improve SDR and lead flow processes to reduce leakage and manual handoffs
Implement, maintain, and improve lead flow processes across all marketing programs, including:
Implementing automated tracking and reporting in SFDC
Reducing manual copy/paste workflows
Improving data visibility across Marketing, SDR, and Sales
Data Hygiene, QA & Governance
Monitor enrichment success and data quality, escalating to RevOps as necessary
Run proactive QA checks (missing owners, orphaned records, broken attribution)
Investigate and resolve “missing data” issues before escalation
Maintain UTM structure and generate new UTMs as needed
Support GDPR compliance, including data access and deletion requests
Reporting & Executive Support
Prepare and maintain weekly marketing and GTM reporting and self‑service dashboards
Proactively communicate analysis and insights of key data findings to marketing leadership
Build and maintain SDR dashboards for:
Weekly pipeline reporting
Quota attainment by individual SDR
Prepare inputs for quarterly board reporting related to marketing and pipeline
Validate data accuracy and consistency across systems before reports reach leadership
Support ad‑hoc leadership reporting with first‑pass analysis and investigation
Research, Enablement & Documentation
Create and maintain SOPs and how‑to documentation for Marketing Ops processes
Communicate system changes and train marketing users on new workflows
Conduct research and execute lead list pulls using Clay, Salesforce, and sales engagement tools
What Success Looks Like
Marketing has the dashboards and analytics they need to make better data‑driven decisions
Marketing Ops requests are handled quickly with minimal escalation
Campaigns and events are consistently tagged and report accurately
Manual processes are automated as much as possible to help the team scale
Data quality issues are caught proactively
SDR and marketing lead flow processes run with reduced manual effort
Reports go out on time to support senior leadership
Requirements Required
2–4 years of experience in Marketing Operations, Sales Operations, GTM Engineering, or a related ops role
Strong hands‑on experience with Salesforce and Clay
Experience supporting campaigns, events, and GTM workflows
High attention to detail and comfort working across multiple systems
Ability to operate independently in a fast‑paced environment
Nice to Have
Experience with HubSpot and Hockeystack
Familiarity with enrichment and data tools (ZoomInfo, Cognism, etc.)
Experience supporting B2B SaaS or security companies
Exposure to SDR or sales tech stacks
#J-18808-Ljbffr
What You’ll Own Intake, Analysis, Triage & Day‑to‑Day Ops
Serve as the first point of contact for Marketing Ops requests via Slack and other intake channels
Triage, clarify, and resolve day‑to‑day requests (lists, ownership updates, campaign questions, quick data fixes)
Investigate and resolve issues independently; elevate only true system or architecture problems
Identify recurring requests and turn them into documented, repeatable processes
Campaign, Channel, SDR & Event Operations
Own campaign setup, tagging, and hygiene in Salesforce and HubSpot
Ensure event leads are properly uploaded, tagged, QA’ed, and reflected in reporting
Build and maintain campaign and event dashboards
Perform retroactive cleanup on older campaigns and event lists as needed
Build and maintain custom Hockeystack dashboards to support:
Marketing channel performance
Campaign reporting
Product launches
Design, execute, and continuously improve SDR and lead flow processes to reduce leakage and manual handoffs
Implement, maintain, and improve lead flow processes across all marketing programs, including:
Implementing automated tracking and reporting in SFDC
Reducing manual copy/paste workflows
Improving data visibility across Marketing, SDR, and Sales
Data Hygiene, QA & Governance
Monitor enrichment success and data quality, escalating to RevOps as necessary
Run proactive QA checks (missing owners, orphaned records, broken attribution)
Investigate and resolve “missing data” issues before escalation
Maintain UTM structure and generate new UTMs as needed
Support GDPR compliance, including data access and deletion requests
Reporting & Executive Support
Prepare and maintain weekly marketing and GTM reporting and self‑service dashboards
Proactively communicate analysis and insights of key data findings to marketing leadership
Build and maintain SDR dashboards for:
Weekly pipeline reporting
Quota attainment by individual SDR
Prepare inputs for quarterly board reporting related to marketing and pipeline
Validate data accuracy and consistency across systems before reports reach leadership
Support ad‑hoc leadership reporting with first‑pass analysis and investigation
Research, Enablement & Documentation
Create and maintain SOPs and how‑to documentation for Marketing Ops processes
Communicate system changes and train marketing users on new workflows
Conduct research and execute lead list pulls using Clay, Salesforce, and sales engagement tools
What Success Looks Like
Marketing has the dashboards and analytics they need to make better data‑driven decisions
Marketing Ops requests are handled quickly with minimal escalation
Campaigns and events are consistently tagged and report accurately
Manual processes are automated as much as possible to help the team scale
Data quality issues are caught proactively
SDR and marketing lead flow processes run with reduced manual effort
Reports go out on time to support senior leadership
Requirements Required
2–4 years of experience in Marketing Operations, Sales Operations, GTM Engineering, or a related ops role
Strong hands‑on experience with Salesforce and Clay
Experience supporting campaigns, events, and GTM workflows
High attention to detail and comfort working across multiple systems
Ability to operate independently in a fast‑paced environment
Nice to Have
Experience with HubSpot and Hockeystack
Familiarity with enrichment and data tools (ZoomInfo, Cognism, etc.)
Experience supporting B2B SaaS or security companies
Exposure to SDR or sales tech stacks
#J-18808-Ljbffr