VP, Brand Studio
NowThis, New York, NY, United States
About NowThis
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding. NowThis is redefining media for a new generation, leading the charge as a digital-first brand that resonates with over 98 million people globally each month. NowThis…is GenZTV. We’re transforming scrolling to tuning in, by reinventing destination viewing through bingeable, social-first content that meets our audiences on the platforms where they live. Job Summary We are building a modern, social-first Branded Studio from the ground up and are looking for a bold, entrepreneurial VP, Branded Studio to lead it. This is a hands-on executive role for a proven creative leader who understands how to take a client brief and transform it into culturally relevant, high-impact social content. The ideal candidate is an expert in developing and executing compelling entertainment and lifestyle content for women 18–34 and thrives in fast-paced, social-video-first environments. You know how to balance brand objectives with entertainment value, and you excel in highly collaborative, high-growth environments. You will lead the studio end-to-end — from pitch to production to delivery — partnering closely with Revenue, Sales, Editorial, and Project Management to create standout work that drives meaningful results for clients. What You’ll Do Build and lead the Branded Studio, defining vision, structure, and scalable processes from day one Translate client briefs into breakthrough creative concepts rooted in culture and platform fluency Lead pitch development and present creative directly to brand partners Oversee talent casting, production planning, external vendors, and post-production execution Partner with Project Management to own budgets, resourcing, timelines, and operational efficiency Serve as the senior client-facing creative lead, maintaining strong relationships and driving repeat business Establish a culture of experimentation, speed, accountability, and high creative standards Hire, mentor, and grow a high-performing studio team Must Haves: 10+ years of leadership experience in a branded content, creative, or social-video-first environment Unparallelled leadership skills, editorial vision and ability to push editorial team members outside of their comfort zone to achieve high volume production goals with lean processes that incorporate experimentation Expert at interpreting client briefs and building smart, insight-driven creative strategies that deliver on KPIs Deep understanding of social platforms, cultural trends, and how branded content succeeds in competitive feeds xsgimln
Experienced in producing entertainment and lifestyle content for women 18–34 Entrepreneurial and solutions-oriented, with the ability to build structure while moving fast Confident client presenter with strong executive presence Unparallelled leadership and develops talent, builds trust, and creates clear growth paths for team members What Success Looks Like A scalable, revenue-driving Branded Studio with clear creative differentiation High client retention driven by strong strategic thinking and flawless execution Efficient, repeatable production systems that allow for speed without sacrificing quality A motivated team operating with ownership, creativity, and accountability This is an opportunity to define the next phase of branded storytelling within a fast-growing, culture-first media company.
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding. NowThis is redefining media for a new generation, leading the charge as a digital-first brand that resonates with over 98 million people globally each month. NowThis…is GenZTV. We’re transforming scrolling to tuning in, by reinventing destination viewing through bingeable, social-first content that meets our audiences on the platforms where they live. Job Summary We are building a modern, social-first Branded Studio from the ground up and are looking for a bold, entrepreneurial VP, Branded Studio to lead it. This is a hands-on executive role for a proven creative leader who understands how to take a client brief and transform it into culturally relevant, high-impact social content. The ideal candidate is an expert in developing and executing compelling entertainment and lifestyle content for women 18–34 and thrives in fast-paced, social-video-first environments. You know how to balance brand objectives with entertainment value, and you excel in highly collaborative, high-growth environments. You will lead the studio end-to-end — from pitch to production to delivery — partnering closely with Revenue, Sales, Editorial, and Project Management to create standout work that drives meaningful results for clients. What You’ll Do Build and lead the Branded Studio, defining vision, structure, and scalable processes from day one Translate client briefs into breakthrough creative concepts rooted in culture and platform fluency Lead pitch development and present creative directly to brand partners Oversee talent casting, production planning, external vendors, and post-production execution Partner with Project Management to own budgets, resourcing, timelines, and operational efficiency Serve as the senior client-facing creative lead, maintaining strong relationships and driving repeat business Establish a culture of experimentation, speed, accountability, and high creative standards Hire, mentor, and grow a high-performing studio team Must Haves: 10+ years of leadership experience in a branded content, creative, or social-video-first environment Unparallelled leadership skills, editorial vision and ability to push editorial team members outside of their comfort zone to achieve high volume production goals with lean processes that incorporate experimentation Expert at interpreting client briefs and building smart, insight-driven creative strategies that deliver on KPIs Deep understanding of social platforms, cultural trends, and how branded content succeeds in competitive feeds xsgimln
Experienced in producing entertainment and lifestyle content for women 18–34 Entrepreneurial and solutions-oriented, with the ability to build structure while moving fast Confident client presenter with strong executive presence Unparallelled leadership and develops talent, builds trust, and creates clear growth paths for team members What Success Looks Like A scalable, revenue-driving Branded Studio with clear creative differentiation High client retention driven by strong strategic thinking and flawless execution Efficient, repeatable production systems that allow for speed without sacrificing quality A motivated team operating with ownership, creativity, and accountability This is an opportunity to define the next phase of branded storytelling within a fast-growing, culture-first media company.