Retention Channel Manager (Klaviyo) – Contract

Upmkt Digital | Remote (U.S. Only) | 1099 Contractor

Upmkt Digital is an eCommerce growth strategy agency that helps ambitious Shopify brands scale profitably. We’re looking for an experienced

Retention Channel Manager

to own the

email and SMS lifecycle marketing channel

for our clients using

Klaviyo .

This role is ideal for someone who understands that retention is more than sending campaigns. It’s about building a

high-performing lifecycle system that drives customer lifetime value and repeat revenue.

You will manage the

retention channel end-to-end , from strategy and planning to execution and performance optimization.

What You'll Do Retention Strategy

Develop and manage the email + SMS lifecycle strategy for DTC eCommerce brands

Identify opportunities to increase repeat purchase rate, LTV, and retention revenue

Campaign Planning

Build monthly campaign calendars across email and SMS

Plan promotions, product features, lifecycle messaging, and segmentation strategies

Klaviyo Execution

Build and manage campaigns and flows inside Klaviyo

Implement lifecycle automation, including welcome, abandoned cart, post-purchase, winback, and replenishment flows

Manage SMS campaigns and segmentation

Creative Direction

Review email designs from our graphic designer and provide feedback to ensure strong conversion performance

Copywriting (Optional)

Write campaign copy if desired, or collaborate with our in-house copywriter

Performance & Optimization

Analyze campaign and flow performance

Deliver monthly insights, reporting, and optimization recommendations

Required Experience

U.S.-based candidates only

Strong experience managing

retention for Shopify / DTC eCommerce brands

Deep expertise in Klaviyo (email + SMS)

Proven track record of growing

retention revenue and customer lifetime value

Experience building and optimizing

lifecycle email flows

Ability to analyze performance data and identify growth opportunities

Nice to Have Experience with other retention and eCommerce tools, such as:

Recharge or Stay.ai

Loyalty or referral platforms

Subscription programs

Role Details

Contract (1099)

Remote

U.S.-based candidates only

Compensation will be structured on a

per-client monthly basis , depending on experience.

About Upmkt Digital Upmkt Digital helps Shopify brands grow and scale profitably by combining paid acquisition, retention marketing, and a data-driven growth strategy.

To Apply Email resume amy@upmktdigital.com. Please include:

Brands you’ve managed retention for

Klaviyo accounts you've worked on

Key results you've achieved (retention revenue growth, LTV improvements, etc.)

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