Marketing Manager
American International Industries, Los Angeles, CA, United States
Gigi, well known for its hair removal products, is looking for a Brand Manager!
What You’ll Do
Lead end-to-end brand marketing initiatives, including
new product launches , packaging, pricing, merchandising, and go-to-market strategy for multiple skin care brands
Develop and execute integrated marketing plans that bring brand positioning, visual identity, and messaging to life across channels
Ensure consistent brand identity while evolving brands to stay relevant in a competitive personal care landscape
Drive marketing initiatives that support revenue growth across
professional, retail, and mass distribution channels
Own pricing strategy and conduct ongoing competitive and margin analysis for existing and new products
Partner with internal teams to leverage
consumer insights, market research, and performance data
to inform strategy
Identify and evaluate growth opportunities within the current brand portfolio
Set, track, and exceed monthly, quarterly, and annual brand performance and revenue goals
Prepare and present performance updates, insights, and recommendations to senior leadership
What You Bring
2–3 years of hands-on brand marketing experience
within
skin care, beauty, or personal care
(CPG experience strongly preferred)
Strong understanding of brand strategy, including positioning, storytelling, visual identity, and consumer engagement
Proven ability to manage multiple projects and brands in a fast-paced, entrepreneurial environment
Data-driven mindset with strong analytical and critical-thinking skills
Excellent verbal, written, and presentation skills
Highly organized with strong time-management and attention to detail
Comfortable working cross-functionally with teams such as Sales, Planning, Purchasing, and Manufacturing
Self-starter who takes initiative and thrives with minimal supervision
Proficiency in
Microsoft Excel and PowerPoint
Adobe Photoshop experience is a plus
Why Join Us
Work with a diverse and growing portfolio of global beauty and personal care brands
Make a visible impact on brand growth and innovation
Collaborative, entrepreneurial culture with room for ownership and career growth
Exposure to multiple channels and end-to-end brand management
Our benefits include medical, dental, vision, paid time off, holiday pay, retirement plan, supplemental insurance and voluntary life insurance.
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What You’ll Do
Lead end-to-end brand marketing initiatives, including
new product launches , packaging, pricing, merchandising, and go-to-market strategy for multiple skin care brands
Develop and execute integrated marketing plans that bring brand positioning, visual identity, and messaging to life across channels
Ensure consistent brand identity while evolving brands to stay relevant in a competitive personal care landscape
Drive marketing initiatives that support revenue growth across
professional, retail, and mass distribution channels
Own pricing strategy and conduct ongoing competitive and margin analysis for existing and new products
Partner with internal teams to leverage
consumer insights, market research, and performance data
to inform strategy
Identify and evaluate growth opportunities within the current brand portfolio
Set, track, and exceed monthly, quarterly, and annual brand performance and revenue goals
Prepare and present performance updates, insights, and recommendations to senior leadership
What You Bring
2–3 years of hands-on brand marketing experience
within
skin care, beauty, or personal care
(CPG experience strongly preferred)
Strong understanding of brand strategy, including positioning, storytelling, visual identity, and consumer engagement
Proven ability to manage multiple projects and brands in a fast-paced, entrepreneurial environment
Data-driven mindset with strong analytical and critical-thinking skills
Excellent verbal, written, and presentation skills
Highly organized with strong time-management and attention to detail
Comfortable working cross-functionally with teams such as Sales, Planning, Purchasing, and Manufacturing
Self-starter who takes initiative and thrives with minimal supervision
Proficiency in
Microsoft Excel and PowerPoint
Adobe Photoshop experience is a plus
Why Join Us
Work with a diverse and growing portfolio of global beauty and personal care brands
Make a visible impact on brand growth and innovation
Collaborative, entrepreneurial culture with room for ownership and career growth
Exposure to multiple channels and end-to-end brand management
Our benefits include medical, dental, vision, paid time off, holiday pay, retirement plan, supplemental insurance and voluntary life insurance.
#J-18808-Ljbffr