Sr. Engagement Solutions Lead – Digital Marketing Communications
Taco Bell, Irvine, CA, United States
The Sr. Engagement Solutions Lead – Digital Marketing Communications plays a critical role in enabling Taco Bell’s customer engagement ecosystem by owning the technical solution design, activation patterns, and enablement standards for digital marketing communications.
This role is focused on how data, decisioning, and AI-powered capabilities are translated into scalable customer experiences across CRM and lifecycle channels. The Engagement Solutions Lead partners closely with Product Management, Engineering, Marketing, and Analytics to operationalize personalization, experimentation, and automation—ensuring that AI decisioning outputs and platform capabilities are activation-ready and reliably executed.
This position emphasizes hands‑on technical enablement, serving as the connective tissue between data, AI decisioning, and channel execution, while continuously evolving activation patterns to support innovation and scale.
Own the technical solution architecture for Digital Marketing Communications, including CRM, lifecycle, and loyalty-related activation patterns across email, push, in‑app, SMS, and offer constructs.
Define and maintain activation and enablement standards (e.g., segmentation models, orchestration patterns, reusable Canvas designs, QA frameworks) to improve consistency, quality, and speed to market.
Serve as the technical authority for how marketing communications are built and activated, ensuring designs are scalable, testable, and aligned with platform capabilities.
Data, Identity & Integrations
Partner with Data Engineering and Middleware teams to consume and operationalize data, identity, and consent signals required for digital marketing activation. Consult on APIs, webhooks, event schemas, and data contracts as they relate to marketing communications, while Engineering owns implementation and runtime performance. Ensure data readiness and integrity for campaign execution by proactively identifying gaps and coordinating resolution with partner teams. Campaign & BAU Enablement
Act as a hands‑on technical SME supporting campaign and loyalty activation, including: Post‑launch analysis and learnings Scheduling and launch validation QA/UAT readiness Data mapping and audience logic Partner with Lifecycle Marketing and Loyalty teams to unblock execution and continuously improve operational efficiency. AI Decisioning & Automation Enablement
Own the technical enablement and execution of AI‑driven decisioning and automation for digital marketing communications, including Braze AI Decisioning and AI agent‑based workflows. Translate AI outputs (e.g., recommendations, scores, dynamic content) into activation‑ready payloads and orchestration patterns across channels. Design, build, and operationalize AI Agent workflows (e.g., QA, Composition, and Content agents) integrated into the marketing communications lifecycle, including guardrails, human‑in‑the‑loop approvals, monitoring, and continuous improvement. Define execution patterns and controls that enable safe, scalable use of AI in customer communications. Continuously evolve AI‑powered activation approaches to improve campaign quality, relevance, and speed. Cross‑Functional Partnership
Partner with: Analytics / BI to enable measurement, learning, and optimization Marketing / Digital CX to support execution needs and experimentation Engineering to ensure architectural designs are buildable and scalable Product Management to align on roadmap context and prioritization Contribute architectural input to governance and standards discussions, ensuring alignment without duplicating ownership. Team Development
Mentor junior team members and contribute to shared documentation and best practices. May manage 1–2 direct reports depending on team needs and operating model. 8+ years of experience in marketing technology architecture, customer data integration, digital solutions design, and/or CRM/lifecycle marketing operations within a complex enterprise environment. Hands‑on expertise with Customer Engagement Platforms (Braze preferred), including segmentation, orchestration workflows (Canvas), Content Cards/In‑App Messages, and channel execution patterns. Working knowledge of CDP architecture, API/middleware integration patterns, identity and consent management, and data governance practices. Experience supporting AI decisioning/personalization workflows and translating models/decisioning outputs into activation‑ready payloads. Proven ability to manage multiple concurrent initiatives and deliver in a fast‑paced, cross‑functional environment with high attention to detail. Strong communication and documentation skills with the ability to simplify complex architectures for technical and non‑technical stakeholders. Bachelor’s degree in Computer Science, Information Systems, Business, Marketing, or a related field (or equivalent experience). Work‑Hard, Play‑Hard:
Hybrid work schedule and year‑round flex day Friday Onsite childcare through Bright Horizons Onsite dining center and game room (yes, there is a Taco Bell inside the building) Onsite dry cleaning, laundry services, carwash, Onsite gym with fitness classes and personal trainer sessions Up to 4 weeks of vacation per year plus holidays and time off for volunteering Tuition reimbursement and education benefits Generous parental leave for all new parents and adoption assistance program 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting Comprehensive medical & dental including prescription drug benefits and 100% preventive care Discounts, free food, swag and… honestly, too many good benefits to name Salary Range: 121,600 - 142,900 At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs. US Job Seekers/Employees - To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement. Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position. California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.
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Partner with Data Engineering and Middleware teams to consume and operationalize data, identity, and consent signals required for digital marketing activation. Consult on APIs, webhooks, event schemas, and data contracts as they relate to marketing communications, while Engineering owns implementation and runtime performance. Ensure data readiness and integrity for campaign execution by proactively identifying gaps and coordinating resolution with partner teams. Campaign & BAU Enablement
Act as a hands‑on technical SME supporting campaign and loyalty activation, including: Post‑launch analysis and learnings Scheduling and launch validation QA/UAT readiness Data mapping and audience logic Partner with Lifecycle Marketing and Loyalty teams to unblock execution and continuously improve operational efficiency. AI Decisioning & Automation Enablement
Own the technical enablement and execution of AI‑driven decisioning and automation for digital marketing communications, including Braze AI Decisioning and AI agent‑based workflows. Translate AI outputs (e.g., recommendations, scores, dynamic content) into activation‑ready payloads and orchestration patterns across channels. Design, build, and operationalize AI Agent workflows (e.g., QA, Composition, and Content agents) integrated into the marketing communications lifecycle, including guardrails, human‑in‑the‑loop approvals, monitoring, and continuous improvement. Define execution patterns and controls that enable safe, scalable use of AI in customer communications. Continuously evolve AI‑powered activation approaches to improve campaign quality, relevance, and speed. Cross‑Functional Partnership
Partner with: Analytics / BI to enable measurement, learning, and optimization Marketing / Digital CX to support execution needs and experimentation Engineering to ensure architectural designs are buildable and scalable Product Management to align on roadmap context and prioritization Contribute architectural input to governance and standards discussions, ensuring alignment without duplicating ownership. Team Development
Mentor junior team members and contribute to shared documentation and best practices. May manage 1–2 direct reports depending on team needs and operating model. 8+ years of experience in marketing technology architecture, customer data integration, digital solutions design, and/or CRM/lifecycle marketing operations within a complex enterprise environment. Hands‑on expertise with Customer Engagement Platforms (Braze preferred), including segmentation, orchestration workflows (Canvas), Content Cards/In‑App Messages, and channel execution patterns. Working knowledge of CDP architecture, API/middleware integration patterns, identity and consent management, and data governance practices. Experience supporting AI decisioning/personalization workflows and translating models/decisioning outputs into activation‑ready payloads. Proven ability to manage multiple concurrent initiatives and deliver in a fast‑paced, cross‑functional environment with high attention to detail. Strong communication and documentation skills with the ability to simplify complex architectures for technical and non‑technical stakeholders. Bachelor’s degree in Computer Science, Information Systems, Business, Marketing, or a related field (or equivalent experience). Work‑Hard, Play‑Hard:
Hybrid work schedule and year‑round flex day Friday Onsite childcare through Bright Horizons Onsite dining center and game room (yes, there is a Taco Bell inside the building) Onsite dry cleaning, laundry services, carwash, Onsite gym with fitness classes and personal trainer sessions Up to 4 weeks of vacation per year plus holidays and time off for volunteering Tuition reimbursement and education benefits Generous parental leave for all new parents and adoption assistance program 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting Comprehensive medical & dental including prescription drug benefits and 100% preventive care Discounts, free food, swag and… honestly, too many good benefits to name Salary Range: 121,600 - 142,900 At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs. US Job Seekers/Employees - To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement. Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position. California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.
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