Lifecycle Marketing Specialist
CBH Homes, Meridian, ID, United States
CBH Homes' Marketing Team is looking for a
Lifecycle Marketing Specialist
to build and optimize emails and email campaigns that guide customers from their first interaction through purchasing a home. This is a hands‑on role responsible for executing high‑performing emails and campaigns, segmentation strategies, and automated nurture programs using Salesforce and Salesforce Account Engagement (Pardot). If you love combining strategy, data, and creativity to improve engagement and conversion across the customer lifecycle, this role could be for you. You'll play a key role in shaping how we communicate with prospective home buyers to add value, while continuously optimizing campaigns to improve performance. Our work environment is fast‑paced, rewarding, challenging, and fun – and we love to come together to get amazing results.
What You'll Do
Build and manage automated lifecycle email campaigns including nurture and engagement workflows
Develop and maintain segmented lists in Salesforce Account Engagement based on lifecycle stage, behavior, engagement history, and buyer attributes
Write compelling email copy aligned to buyer intent and lifecycle stage
Create and design email templates, ensuring brand consistency and mobile optimization
Create, schedule, and optimize email campaigns and automation flows in Salesforce Account Engagement
Build and deploy dynamic content blocks using personalization rules to tailor messaging by audience segment
Execute drip campaigns, maintain CRM data hygiene, email templates, and campaign flows to ensure proper tracking and list integrity
Collaborate with Tech, Sales, and Marketing teams to align messaging across SMS, paid media, other content, and digital channels
Conduct A/B testing for subject lines, messaging, timing, and segmentation
Monitor campaign performance and recommend optimizations to improve engagement and conversion
Manage reporting, iteration, and ongoing lifecycle email strategy, incorporating AI processes and tools where appropriate
About CBH Homes CBH Homes has been building dreams for Idahoans since 1992. As Idaho's Best Place to Work, we are proud to have served over 29,000 happy homeowners and counting. We believe in giving back and serving this amazing community we call home, and we've had the amazing honor of supporting many organizations, nonprofits and community initiatives. We are known for beautiful homes, innovation, growth, and delivering a fast, easy, and fun homebuying experience. If you'd love to work for Idaho's #1 builder and are passionate about lifecycle marketing, automation, and using data to improve customer experiences, we'd love to hear from you.
Requirements What You Bring
2-5+ years of experience in lifecycle marketing, email marketing, or marketing automation
Hands‑on experience building campaigns in Salesforce Account Engagement (Pardot)
Proven ability to build and manage segmented lists and audience rules
Experience implementing dynamic content and personalization
Strong email copy writing skills with messaging tailored to buyer journey stages
Experience building and editing email templates within marketing automation platforms
Experience creating automated drip campaigns and nurture programs
Strong understanding of CRM systems and lifecycle marketing
Experience with behavioral segmentation and audience targeting
Deep understanding of email marketing best practices and deliverability
#J-18808-Ljbffr
Lifecycle Marketing Specialist
to build and optimize emails and email campaigns that guide customers from their first interaction through purchasing a home. This is a hands‑on role responsible for executing high‑performing emails and campaigns, segmentation strategies, and automated nurture programs using Salesforce and Salesforce Account Engagement (Pardot). If you love combining strategy, data, and creativity to improve engagement and conversion across the customer lifecycle, this role could be for you. You'll play a key role in shaping how we communicate with prospective home buyers to add value, while continuously optimizing campaigns to improve performance. Our work environment is fast‑paced, rewarding, challenging, and fun – and we love to come together to get amazing results.
What You'll Do
Build and manage automated lifecycle email campaigns including nurture and engagement workflows
Develop and maintain segmented lists in Salesforce Account Engagement based on lifecycle stage, behavior, engagement history, and buyer attributes
Write compelling email copy aligned to buyer intent and lifecycle stage
Create and design email templates, ensuring brand consistency and mobile optimization
Create, schedule, and optimize email campaigns and automation flows in Salesforce Account Engagement
Build and deploy dynamic content blocks using personalization rules to tailor messaging by audience segment
Execute drip campaigns, maintain CRM data hygiene, email templates, and campaign flows to ensure proper tracking and list integrity
Collaborate with Tech, Sales, and Marketing teams to align messaging across SMS, paid media, other content, and digital channels
Conduct A/B testing for subject lines, messaging, timing, and segmentation
Monitor campaign performance and recommend optimizations to improve engagement and conversion
Manage reporting, iteration, and ongoing lifecycle email strategy, incorporating AI processes and tools where appropriate
About CBH Homes CBH Homes has been building dreams for Idahoans since 1992. As Idaho's Best Place to Work, we are proud to have served over 29,000 happy homeowners and counting. We believe in giving back and serving this amazing community we call home, and we've had the amazing honor of supporting many organizations, nonprofits and community initiatives. We are known for beautiful homes, innovation, growth, and delivering a fast, easy, and fun homebuying experience. If you'd love to work for Idaho's #1 builder and are passionate about lifecycle marketing, automation, and using data to improve customer experiences, we'd love to hear from you.
Requirements What You Bring
2-5+ years of experience in lifecycle marketing, email marketing, or marketing automation
Hands‑on experience building campaigns in Salesforce Account Engagement (Pardot)
Proven ability to build and manage segmented lists and audience rules
Experience implementing dynamic content and personalization
Strong email copy writing skills with messaging tailored to buyer journey stages
Experience building and editing email templates within marketing automation platforms
Experience creating automated drip campaigns and nurture programs
Strong understanding of CRM systems and lifecycle marketing
Experience with behavioral segmentation and audience targeting
Deep understanding of email marketing best practices and deliverability
#J-18808-Ljbffr