Lifecycle Marketing Specialist
CBH Homes, New York, NY, United States
CBH Homes' Marketing Team is looking for a Lifecycle Marketing Specialist to build and optimize emails and email campaigns that guide customers from their first interaction through purchasing a home.This is a hands‑on role responsible for executing high‑performing emails and campaigns, segmentation strategies, and automated nurture programs using Salesforce and Salesforce Account Engagement (Pardot). If you love combining strategy, data, and creativity to improve engagement and conversion across the customer lifecycle, this role could be for you.You’ll play a key role in shaping how we communicate with prospective home buyers to add value, while continuously optimizing campaigns to improve performance. Our work environment is fast‑paced, rewarding, challenging, and fun - and we love to come together togetamazing results.
What You’ll Do
Build and manage automated lifecycle email campaigns including nurture and engagement workflows
Develop and maintain segmented lists in Salesforce Account Engagement based on lifecycle stage, behavior, engagement history, and buyer attributes
Write compelling email copy aligned to buyer intent and lifecycle stage
Create and design email templates, ensuring brand consistency and mobile optimization
Create, schedule, and optimize email campaigns and automation flows in Salesforce Account Engagement
Build and deploy dynamic content blocks using personalization rules to tailor messaging by audience segment
Execute drip campaigns, maintain CRM data hygiene, email templates, and campaign flows to ensure proper tracking and list integrity
Collaborate with Tech, Sales, and Marketing teams to align messaging across SMS, paid media, other content, and digital channels
Conduct A/B testing for subject lines, messaging, timing, and segmentation
Monitor campaign performance and recommend optimizations to improve engagement and conversion
Manage reporting, iteration, and ongoing lifecycle email strategy, incorporating AI processes and tools where appropriate
About CBH Homes
CBH Homes has been building dreams for Idahoans since 1992. As Idaho's Best Place to Work, we are proud to have served over 29,000 happy homeowners and counting. We believe in giving back and serving this amazing community we call home, and we've had the amazing honor of supporting many organizations, nonprofits and community initiatives. We areknown for beautiful homes, innovation, growth, and delivering a fast, easy, and fun homebuying experience. If you'd love to work for Idaho's #1 builder and are passionate about lifecycle marketing, automation, and using data to improve customer experiences, we’d love to hear from you.
What You Bring
2–5+ years of experience in lifecycle marketing, email marketing, or marketing automation
Hands‑on experience building campaigns in Salesforce Account Engagement (Pardot)
Proven ability to build and manage segmented lists and audience rules
Experience implementing dynamic content and personalization
Strong email copy writing skills with messaging tailored to buyer journey stages
Experience building and editing email templates within marketing automation platforms
Experience creating automated drip campaigns and nurture programs
Strong understanding of CRM systems and lifecycle marketing
Experience with behavioral segmentation and audience targeting
Deep understanding of email marketing best practices and deliverability
Ability to analyze campaign data and translate insights into actionable improvements
Experience conducting A/B testing and interpreting results
Strong attention to detail and campaign QA discipline
Strong communication skills and the ability to collaborate cross‑functionally with marketing, sales, and technical teams
Preferred Experience
Experience working in a performance‑driven marketing environment
Familiarity with lead scoring models
Exposure to AI‑supported marketing automation or personalization tools
Benefits
100% Employer - paid quality Health Care Plan that includes Medical, Dental, Vision
Competitive Wages
Quarterly bonus program
Retirement Plans + employer match
Paid Time Off
Annual Growth Reviews
#J-18808-Ljbffr
What You’ll Do
Build and manage automated lifecycle email campaigns including nurture and engagement workflows
Develop and maintain segmented lists in Salesforce Account Engagement based on lifecycle stage, behavior, engagement history, and buyer attributes
Write compelling email copy aligned to buyer intent and lifecycle stage
Create and design email templates, ensuring brand consistency and mobile optimization
Create, schedule, and optimize email campaigns and automation flows in Salesforce Account Engagement
Build and deploy dynamic content blocks using personalization rules to tailor messaging by audience segment
Execute drip campaigns, maintain CRM data hygiene, email templates, and campaign flows to ensure proper tracking and list integrity
Collaborate with Tech, Sales, and Marketing teams to align messaging across SMS, paid media, other content, and digital channels
Conduct A/B testing for subject lines, messaging, timing, and segmentation
Monitor campaign performance and recommend optimizations to improve engagement and conversion
Manage reporting, iteration, and ongoing lifecycle email strategy, incorporating AI processes and tools where appropriate
About CBH Homes
CBH Homes has been building dreams for Idahoans since 1992. As Idaho's Best Place to Work, we are proud to have served over 29,000 happy homeowners and counting. We believe in giving back and serving this amazing community we call home, and we've had the amazing honor of supporting many organizations, nonprofits and community initiatives. We areknown for beautiful homes, innovation, growth, and delivering a fast, easy, and fun homebuying experience. If you'd love to work for Idaho's #1 builder and are passionate about lifecycle marketing, automation, and using data to improve customer experiences, we’d love to hear from you.
What You Bring
2–5+ years of experience in lifecycle marketing, email marketing, or marketing automation
Hands‑on experience building campaigns in Salesforce Account Engagement (Pardot)
Proven ability to build and manage segmented lists and audience rules
Experience implementing dynamic content and personalization
Strong email copy writing skills with messaging tailored to buyer journey stages
Experience building and editing email templates within marketing automation platforms
Experience creating automated drip campaigns and nurture programs
Strong understanding of CRM systems and lifecycle marketing
Experience with behavioral segmentation and audience targeting
Deep understanding of email marketing best practices and deliverability
Ability to analyze campaign data and translate insights into actionable improvements
Experience conducting A/B testing and interpreting results
Strong attention to detail and campaign QA discipline
Strong communication skills and the ability to collaborate cross‑functionally with marketing, sales, and technical teams
Preferred Experience
Experience working in a performance‑driven marketing environment
Familiarity with lead scoring models
Exposure to AI‑supported marketing automation or personalization tools
Benefits
100% Employer - paid quality Health Care Plan that includes Medical, Dental, Vision
Competitive Wages
Quarterly bonus program
Retirement Plans + employer match
Paid Time Off
Annual Growth Reviews
#J-18808-Ljbffr