Content Marketing Manager
CMC, Alpharetta, GA, United States
There’s more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it’s the people inside our recycling centers, fabrication plants, manufacturing facilities, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering:
Day 1 Benefits Coverage with low cost Medical, Vision and Dental
Day 1 Paid-time Off and Vacation
4.5% Company Match 401(k) Plan
$500 Annual Company-paid Lifestyle Benefit
Competitive Compensation and Bonuses
Company-paid Life and Disability Insurance
Employee Stock Purchase Plan
Training and Advancement Opportunities
Why This Job CMC provides an excellent opportunity to learn the steel, construction reinforcement and ground stabilization industries and to grow in your career. Whether you will spend your day brainstorming in an office cubicle, operating a crane, running manufacturing equipment or troubleshooting technical obstacles, at CMC, you’ll get the training and support from your team that you need to excel in your role and reach your full potential.
What You’ll Do
Develop and lead a comprehensive content strategy leveraging support tools such as a content calendar to align with business goals and audience needs
Ensure the creation and delivery of high-quality, engaging, and audience-relevant content by developing content internally and managing the end-to-end content development process
Establish and enforce content development processes to ensure consistency and excellence across all materials for both Tensar and Geopier brands
Serve as content SME during campaign strategy development and partner with Marketing Manager to develop campaign assets on time and within schedule
Edit, proofread, and enhance content for SEO, readability, and conversion effectiveness
Define content goals and key performance indicators in partnership with the Marketing Director. Track, analyze, and report on content effectiveness
Lead and coordinate freelance writers, designers, and proofreaders to produce compelling content that reflects brand voice and tone while balancing
Partner with internal teams to gather insights, generate ideas, and develop impactful content that supports business objectives
Promote a culture of creativity and excellence in content marketing while staying current with emerging trends and best practices
Monitor trends, audience behavior, and performance metrics to refine content strategies and recommend enhancements
Uphold brand standards across all external communications and content touchpoints
What You’ll Need
6-8+ years’ experience in B2B marketing. Construction industry experience is a plus
Proactive mindset focused on enhancing processes and interactions
Provide strong leadership to the team and demonstrating the company’s values and leadership behavior framework
Strong interpersonal, written and verbal communication skills; ability to establish strong partnerships with all levels of management
Ability to influence, motivate and direct a large, cross-functional teams that do not report directly in to this position
Ability to formulate and execute customer communication strategies in all aspects of the marketing mix
Knowledge of Monday.com or other similar project management tools
Excellent project management skills; motivated to handle multiple complex projects and adhere to deadlines and project plans
Experience with Salesforce/Pardot/Marketing Cloud a plus
Your Education
Bachelor's degree in marketing, business or related field, or equivalent experience. Master of Business Administration a plus
We are CMC, a Fortune 500® company at the leading edge of our industry. Our construction reinforcement and steel products have supported construction projects and structures around the world. The secret to our success? We’ve built our legacy by assembling a team of innovators and doers to tackle some of the most challenging construction reinforcement problems facing our world for more than 100 years — and we’re just getting started.
If you’re ready to join a team working to make our industry more sustainable, support the bridges, roadways, buildings and infrastructure that connects our communities, and do meaningful work, you’re ready to join CMC. Apply today and start moving your career — and our world — forward. Let's build a better world!
CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law.
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Day 1 Benefits Coverage with low cost Medical, Vision and Dental
Day 1 Paid-time Off and Vacation
4.5% Company Match 401(k) Plan
$500 Annual Company-paid Lifestyle Benefit
Competitive Compensation and Bonuses
Company-paid Life and Disability Insurance
Employee Stock Purchase Plan
Training and Advancement Opportunities
Why This Job CMC provides an excellent opportunity to learn the steel, construction reinforcement and ground stabilization industries and to grow in your career. Whether you will spend your day brainstorming in an office cubicle, operating a crane, running manufacturing equipment or troubleshooting technical obstacles, at CMC, you’ll get the training and support from your team that you need to excel in your role and reach your full potential.
What You’ll Do
Develop and lead a comprehensive content strategy leveraging support tools such as a content calendar to align with business goals and audience needs
Ensure the creation and delivery of high-quality, engaging, and audience-relevant content by developing content internally and managing the end-to-end content development process
Establish and enforce content development processes to ensure consistency and excellence across all materials for both Tensar and Geopier brands
Serve as content SME during campaign strategy development and partner with Marketing Manager to develop campaign assets on time and within schedule
Edit, proofread, and enhance content for SEO, readability, and conversion effectiveness
Define content goals and key performance indicators in partnership with the Marketing Director. Track, analyze, and report on content effectiveness
Lead and coordinate freelance writers, designers, and proofreaders to produce compelling content that reflects brand voice and tone while balancing
Partner with internal teams to gather insights, generate ideas, and develop impactful content that supports business objectives
Promote a culture of creativity and excellence in content marketing while staying current with emerging trends and best practices
Monitor trends, audience behavior, and performance metrics to refine content strategies and recommend enhancements
Uphold brand standards across all external communications and content touchpoints
What You’ll Need
6-8+ years’ experience in B2B marketing. Construction industry experience is a plus
Proactive mindset focused on enhancing processes and interactions
Provide strong leadership to the team and demonstrating the company’s values and leadership behavior framework
Strong interpersonal, written and verbal communication skills; ability to establish strong partnerships with all levels of management
Ability to influence, motivate and direct a large, cross-functional teams that do not report directly in to this position
Ability to formulate and execute customer communication strategies in all aspects of the marketing mix
Knowledge of Monday.com or other similar project management tools
Excellent project management skills; motivated to handle multiple complex projects and adhere to deadlines and project plans
Experience with Salesforce/Pardot/Marketing Cloud a plus
Your Education
Bachelor's degree in marketing, business or related field, or equivalent experience. Master of Business Administration a plus
We are CMC, a Fortune 500® company at the leading edge of our industry. Our construction reinforcement and steel products have supported construction projects and structures around the world. The secret to our success? We’ve built our legacy by assembling a team of innovators and doers to tackle some of the most challenging construction reinforcement problems facing our world for more than 100 years — and we’re just getting started.
If you’re ready to join a team working to make our industry more sustainable, support the bridges, roadways, buildings and infrastructure that connects our communities, and do meaningful work, you’re ready to join CMC. Apply today and start moving your career — and our world — forward. Let's build a better world!
CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law.
#J-18808-Ljbffr