Public Relations Senior Account Executive, Travel Team
Magrino Public Relations, New York, NY, United States
Job Description
Strong media relations skills, previous agency experience combined with an enthusiastic approach to providing outstanding client service is the foundation of this position. The primary responsibilities are to liaison between Magrino and the travel clients, to implement PR programs and tactics, serve as one of the day-to-day contacts for both the media and clients, and handle many of the writing tasks for the account. Responsibilities
Manage all tasks, projects, and functions of accounts Complete communication initiatives Apply interpersonal, conceptual, problem solving, consulting and teaching skills Manage and improve media relations Edit and ensure the quality of media materials Understand the focus and needs of the clients; anticipate client needs in advance Identify hot topics for the client and monitor trends; proactively initiating coverage Initiate, prepare and attend client meetings Develop a variety of press materials including timelines, press releases, media alerts, photo captions, client memos, pitch letters, status reports, and gossip items Proactively identify issues as part of media relations and recommend solutions/media opportunities Call on and track editorial calendars for clients Participate in new business initiatives: plan writing, presentation Working knowledge of social networks and ability to assist clients with developing strategies and monitoring share of voice. Strong understanding of print columns of magazines, newspapers, and online media with the ability to provide insight on appropriate print/online pitches Core Competencies Required
Creativity:
the ability to adapt traditional methods, concepts, models, designs, technologies, or systems to new applications, or the ability to devise new approaches to make improvements or solve problems Critical Thinking:
the ability to rationally determine what to do or believe in a specific situation, the ability to logically connect idea, scrutinize and evaluate arguments, find inconsistencies and errors in your work and the work of other, solve complex problems and engage in reflection. Proactive Thinking:
the ability to evaluate future implications of current decisions and actions, the ability to mentally create the scenarios and outcomes of situations that could develop from decision or plans of action. Strategic Thinking:
the ability to rationally and intentionally think through processes that focus on analyzing its variables and factors that influence and affect the long-term using market forces, available resources, time and economic realities. Communication (written & Verbal):
the ability to produce communication that is
comprehensive
(includes all the relevant details),
accurate
(all details are correct),
appropriate
(has the right tone and level of formality), contains
composition,
(has correct spelling and grammar) is
clear,
(is understandable) in writing and orally. Education and Experience Required
BA/BS Degree is preferred 2-3 years minimum experience in public relations Knowledge and Skills Required
Excellent interpersonal and communication skills Detail oriented and results driven Ability to prioritize while simultaneously working on numerous projects
#J-18808-Ljbffr
Strong media relations skills, previous agency experience combined with an enthusiastic approach to providing outstanding client service is the foundation of this position. The primary responsibilities are to liaison between Magrino and the travel clients, to implement PR programs and tactics, serve as one of the day-to-day contacts for both the media and clients, and handle many of the writing tasks for the account. Responsibilities
Manage all tasks, projects, and functions of accounts Complete communication initiatives Apply interpersonal, conceptual, problem solving, consulting and teaching skills Manage and improve media relations Edit and ensure the quality of media materials Understand the focus and needs of the clients; anticipate client needs in advance Identify hot topics for the client and monitor trends; proactively initiating coverage Initiate, prepare and attend client meetings Develop a variety of press materials including timelines, press releases, media alerts, photo captions, client memos, pitch letters, status reports, and gossip items Proactively identify issues as part of media relations and recommend solutions/media opportunities Call on and track editorial calendars for clients Participate in new business initiatives: plan writing, presentation Working knowledge of social networks and ability to assist clients with developing strategies and monitoring share of voice. Strong understanding of print columns of magazines, newspapers, and online media with the ability to provide insight on appropriate print/online pitches Core Competencies Required
Creativity:
the ability to adapt traditional methods, concepts, models, designs, technologies, or systems to new applications, or the ability to devise new approaches to make improvements or solve problems Critical Thinking:
the ability to rationally determine what to do or believe in a specific situation, the ability to logically connect idea, scrutinize and evaluate arguments, find inconsistencies and errors in your work and the work of other, solve complex problems and engage in reflection. Proactive Thinking:
the ability to evaluate future implications of current decisions and actions, the ability to mentally create the scenarios and outcomes of situations that could develop from decision or plans of action. Strategic Thinking:
the ability to rationally and intentionally think through processes that focus on analyzing its variables and factors that influence and affect the long-term using market forces, available resources, time and economic realities. Communication (written & Verbal):
the ability to produce communication that is
comprehensive
(includes all the relevant details),
accurate
(all details are correct),
appropriate
(has the right tone and level of formality), contains
composition,
(has correct spelling and grammar) is
clear,
(is understandable) in writing and orally. Education and Experience Required
BA/BS Degree is preferred 2-3 years minimum experience in public relations Knowledge and Skills Required
Excellent interpersonal and communication skills Detail oriented and results driven Ability to prioritize while simultaneously working on numerous projects
#J-18808-Ljbffr