
Magrino Public Relations is hiring: Public Relations Senior Account Executive, T
Magrino Public Relations, New York, NY, United States
Job Description Strong media relations skills, previous agency experience combined with an enthusiastic approach to providing outstanding client service is the foundation of this position. The primary responsibilities are to liaison between Magrino and the travel clients, to implement PR programs and tactics, serve as one of the day-to-day contacts for both the media and clients, and handle many of the writing tasks for the account.
Responsibilities Manage all tasks, projects, and functions of accounts
Complete communication initiatives
Apply interpersonal, conceptual, problem solving, consulting and teaching skills
Manage and improve media relations
Edit and ensure the quality of media materials
Understand the focus and needs of the clients; anticipate client needs in advance
Identify hot topics for the client and monitor trends; proactively initiating coverage
Initiate, prepare and attend client meetings
Develop a variety of press materials including timelines, press releases, media alerts, photo captions, client memos, pitch letters, status reports, and gossip items
Proactively identify issues as part of media relations and recommend solutions/media opportunities
Call on and track editorial calendars for clients
Participate in new business initiatives: plan writing, presentation
Working knowledge of social networks and ability to assist clients with developing strategies and monitoring share of voice.
Strong understanding of print columns of magazines, newspapers, and online media with the ability to provide insight on appropriate print/online pitches
Core Competencies Required Creativity: the ability to adapt traditional methods, concepts, models, designs, technologies, or systems to new applications, or the ability to devise new approaches to make improvements or solve problems
Critical Thinking: the ability to rationally determine what to do or believe in a specific situation, the ability to logically connect idea, scrutinize and evaluate arguments, find inconsistencies and errors in your work and the work of other, solve complex problems and engage in reflection.
Proactive Thinking: the ability to evaluate future implications of current decisions and actions, the ability to mentally create the scenarios and outcomes of situations that could develop from decision or plans of action.
Strategic Thinking: the ability to rationally and intentionally think through processes that focus on analyzing its variables and factors that influence and affect the long-term using market forces, available resources, time and economic realities.
Communication (written & Verbal): the ability to produce communication that is comprehensive (includes all the relevant details), accurate (all details are correct), appropriate (has the right tone and level of formality), contains composition, (has correct spelling and grammar) is clear, (is understandable) in writing and orally.
Education and Experience Required BA/BS Degree is preferred
2-3 years minimum experience in public relations
Knowledge and Skills Required Excellent interpersonal and communication skills
Detail oriented and results driven
Ability to prioritize while simultaneously working on numerous projects
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