Social Media & Digital Marketing Specialist

Arona Home Essentials has a long legacy as an industry leader, with continued growth regardless of the economy in the Rent‑to‑own industry. We are built on a foundation of excellence, customer focus, quality products and services. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions. We currently operate 55 stores in 13 states, including Puerto Rico. We are looking for a creative, sales‑driven

Social Media Expert

(all platforms) to help grow our brand, increase store traffic, and generate high‑quality leads for our Rent‑to‑Own/Retail business.

What You’ll Do

Create and execute a social media strategy that drives in‑store traffic and online leads

Promote weekly specials, tax season campaigns, rebooking opportunities, and new inventory

Manage and optimize paid ads (Meta, TikTok, Google, etc.)

Oversee Facebook Marketplace listings and local lead generation

Create engaging content (reels, short‑form videos, promos, testimonials)

Track analytics and adjust campaigns to improve ROI

Support multiple locations with localized marketing efforts

What We’re Looking For

Experience managing social media for retail or consumer‑facing businesses

Strong understanding of paid ads and local targeting

Ability to create compelling offers and calls‑to‑action

Skilled in short‑form video and promotional content

Data‑driven mindset with a focus on lead conversion

Self‑starter who understands urgency and revenue impact

Success In This Role Looks Like

Increased store traffic

More qualified leads

Higher rebooking rates

Strong engagement and brand presence in local markets

If you know how to turn content into customers and engagement into revenue — we want to talk to you.

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