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Senior Social Media Editor

Vets Hired, New York, NY, United States


Job Summary Senior Social Media Editor is responsible for leading the launch, strategy, and execution of social media content to support product marketing and audience growth initiatives. This role develops and oversees platform strategy, drives engagement, and converts followers into loyal users through compelling, performance-driven content. This is a hybrid work position.

Key Responsibilities

Develop and lead social media strategy across Instagram, TikTok, Facebook, and emerging platforms

Own and maintain daily and monthly content calendars aligned with marketing goals

Oversee content creation, publishing, and optimization to ensure consistency in voice and quality

Collaborate with leadership and cross-functional teams to develop and execute campaigns

Identify growth opportunities through data insights, trends, and cultural moments

Analyze channel and campaign performance and deliver actionable weekly reporting

Conceive, pitch, and appear in original content and recurring social franchises

Drive audience growth, engagement, and brand visibility

Contribute to hands‑on content creation including scripting, filming, editing, and caption writing as needed

Manage and mentor at least one direct report

Qualifications Education: Bachelor's degree in a related field or equivalent training and experience.

Experience: 5+ years of experience in social media marketing or a related field.

Skills & Abilities

Experience managing at least one direct report

Strong understanding of social algorithms, trends, and best practices

Strategic mindset with ability to translate brand goals into engaging content

Strong analytical skills with ability to turn performance data into growth strategies

Highly organized with ability to multitask and meet deadlines

Collaborative, proactive self‑starter

Comfortable working in fast‑paced, evolving environments

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