Public Relations Specialist
Bernard Nickels & Associates, Fort Lee, NJ, United States
Compensation: $75,000-$96,000 base (commensurate with experience)
Type: Full-time
Important: Candidates will need to provide writing samples (pitch plus press release preferred), or a short summary of three placements/bookings you drove and how you achieved them
About the company: Founded to treat technology as more than building a product—each project is an opportunity to understand a piece of the world and the people it serves. Our team spans disciplines like UX, digital marketing, cybersecurity, and engineering, collaborating across brands to deliver what clients and initiatives need. We operate with three guiding values: Intellectually Curious, High Integrity, and Collaborative.
Role Overview You will own media relations, podcast booking, press releases, messaging, and a predictable outreach pipeline
What You'll Do
Own media strategy and narrative positioning across initiatives and brands
Build and run a media and podcast pipeline (targets, outreach, follow-ups, booking, prep)
Write and ship press releases, pitches, executive bios, talking points, FAQs, and backgrounders
Maintain a living press kit (boilerplates, headshots, approved brand language, proof points)
Coordinate with SEO/Content to turn PR wins into durable online assets and backlinks
Track results with weekly reporting: pitches sent, responses, bookings, placements, next steps
Partner with leadership to translate complex initiatives into clear, credible, high-integrity stories
Weekly Deliverables (Simple + Non-Negotiable)
Updated PR Pipeline Tracker (targets, status, next action, date)
Weekly Outreach Summary: volume, response rate, bookings, placements
1-2 new story angles aligned to RTG initiatives and current market narratives
What Success Looks Like (First 90 Days)
Days 1-30: messaging framework plus press kit finalized; media/podcast list built; outreach cadence launched
Days 31-60: first bookings and placements; repeatable pitch themes; improved visibility for RTG initiatives
Days 61-90: consistent pipeline producing interviews/mentions monthly; launch playbooks for major announcements
Requirements
3-6+ years in PR/media relations with proof of placements and/or bookings
Exceptional writing (pitches, releases, executive positioning)
Strong project management and follow-through (pipeline discipline is essential)
Comfort working directly with leadership and cross-functional teams
Nice-to-Haves
Podcast booking experience (founder/executive)
Familiarity with tech, AI, cybersecurity, or multi-brand organizations
Understanding of how PR supports search footprint and authority
#J-18808-Ljbffr
Type: Full-time
Important: Candidates will need to provide writing samples (pitch plus press release preferred), or a short summary of three placements/bookings you drove and how you achieved them
About the company: Founded to treat technology as more than building a product—each project is an opportunity to understand a piece of the world and the people it serves. Our team spans disciplines like UX, digital marketing, cybersecurity, and engineering, collaborating across brands to deliver what clients and initiatives need. We operate with three guiding values: Intellectually Curious, High Integrity, and Collaborative.
Role Overview You will own media relations, podcast booking, press releases, messaging, and a predictable outreach pipeline
What You'll Do
Own media strategy and narrative positioning across initiatives and brands
Build and run a media and podcast pipeline (targets, outreach, follow-ups, booking, prep)
Write and ship press releases, pitches, executive bios, talking points, FAQs, and backgrounders
Maintain a living press kit (boilerplates, headshots, approved brand language, proof points)
Coordinate with SEO/Content to turn PR wins into durable online assets and backlinks
Track results with weekly reporting: pitches sent, responses, bookings, placements, next steps
Partner with leadership to translate complex initiatives into clear, credible, high-integrity stories
Weekly Deliverables (Simple + Non-Negotiable)
Updated PR Pipeline Tracker (targets, status, next action, date)
Weekly Outreach Summary: volume, response rate, bookings, placements
1-2 new story angles aligned to RTG initiatives and current market narratives
What Success Looks Like (First 90 Days)
Days 1-30: messaging framework plus press kit finalized; media/podcast list built; outreach cadence launched
Days 31-60: first bookings and placements; repeatable pitch themes; improved visibility for RTG initiatives
Days 61-90: consistent pipeline producing interviews/mentions monthly; launch playbooks for major announcements
Requirements
3-6+ years in PR/media relations with proof of placements and/or bookings
Exceptional writing (pitches, releases, executive positioning)
Strong project management and follow-through (pipeline discipline is essential)
Comfort working directly with leadership and cross-functional teams
Nice-to-Haves
Podcast booking experience (founder/executive)
Familiarity with tech, AI, cybersecurity, or multi-brand organizations
Understanding of how PR supports search footprint and authority
#J-18808-Ljbffr