Public Relations Specialist Job at Bernard Nickels & Associates in Fort Lee

Compensation: $75,000-$96,000 base (commensurate with experience) Type: Full-time Important: Candidates will need to provide writing samples (pitch plus press release preferred), or a short summary of three placements/bookings you drove and how you achieved them About the company: Founded to treat technology as more than building a product—each project is an opportunity to understand a piece of the world and the people it serves. Our team spans disciplines like UX, digital marketing, cybersecurity, and engineering, collaborating across brands to deliver what clients and initiatives need. We operate with three guiding values: Intellectually Curious, High Integrity, and Collaborative. Role Overview You will own media relations, podcast booking, press releases, messaging, and a predictable outreach pipeline What You'll Do Own media strategy and narrative positioning across initiatives and brands Build and run a media and podcast pipeline (targets, outreach, follow-ups, booking, prep) Write and ship press releases, pitches, executive bios, talking points, FAQs, and backgrounders Maintain a living press kit (boilerplates, headshots, approved brand language, proof points) Coordinate with SEO/Content to turn PR wins into durable online assets and backlinks Track results with weekly reporting: pitches sent, responses, bookings, placements, next steps Partner with leadership to translate complex initiatives into clear, credible, high-integrity stories Weekly Deliverables (Simple + Non-Negotiable) Updated PR Pipeline Tracker (targets, status, next action, date) Weekly Outreach Summary: volume, response rate, bookings, placements 1-2 new story angles aligned to RTG initiatives and current market narratives What Success Looks Like (First 90 Days) Days 1-30: messaging framework plus press kit finalized; media/podcast list built; outreach cadence launched Days 31-60: first bookings and placements; repeatable pitch themes; improved visibility for RTG initiatives Days 61-90: consistent pipeline producing interviews/mentions monthly; launch playbooks for major announcements Requirements 3-6+ years in PR/media relations with proof of placements and/or bookings Exceptional writing (pitches, releases, executive positioning) Strong project management and follow-through (pipeline discipline is essential) Comfort working directly with leadership and cross-functional teams Nice-to-Haves Podcast booking experience (founder/executive) Familiarity with tech, AI, cybersecurity, or multi-brand organizations Understanding of how PR supports search footprint and authority #J-18808-Ljbffr