Product Marketing Coordinator
The Wellness Company, West Palm Beach, FL, United States
Product Marketing Coordinator (Category Ownership)
We’re looking for a
Product Marketing Coordinator
to own the growth, positioning, and performance of specific product categories within our portfolio. This person will work directly with the web operations marketing coordinator, creative team, and cross‑functional teams, with direct accountability for ensuring products are clearly understood, competitively positioned, and set up to succeed across all customer touchpoints.
As a PMC you will own ½ of the product portfolio, acting as the internal champion for their categories - from messaging and launches to promotions and ongoing optimization.
This is a hands‑on, high‑impact role in a fast‑moving, growth‑stage D2C environment.
What You’ll Own: Category Ownership & Growth
Support assigned
product categories
under the guidance of senior Product Marketing
Help track category initiatives, launches, and promotions
Identify opportunities to improve product conversion, retention, and customer understanding
Request automations, provide briefs for SMS & emails (copy + creative needs)
Serve as the primary marketing point of contact for your categories
Develop, update, and maintain
product messaging, value props, benefit hierarchies, and messaging
Own creative brief dev for PDPs, emails, SMS, and ads - ensuring messaging consistency
Help gather inputs for copywriters, landing page optimization and creation, and creative teams
Ensure consistent messaging across PDPs, email, paid media, social, and support materials
Translate complex product features into simple, customer‑centric language
Support PDP updates by:
Reviewing copy and visuals for accuracy
Flagging inconsistencies or gaps and providing fixes (you will write new copy, vale props, ensure messaging hierarchy is accurate, suggest ways to optimize, suggest A/B testing)
Set priorities to track updates and testing plans
Learn best practices for PDP optimization and CRO
Partner with the Web & PDP Operations team to optimize PDP structure and performance
Continuously improve PDP clarity based on customer feedback and data (via reviews and C.S. feedback)
Customer Insights & Feedback Loops
Monitor reviews, support tickets, and FAQs for recurring questions or concerns
Help summarize customer feedback and insights for the team
Update messaging to address common objections, complaints, and unmet needs
Launches & Promotions
Lead product launch strategy by preparing messaging, timing, and coordination
Tracking timelines and deliverables
Plan and support category‑specific promotions, bundles, and seasonal pushes
Own marketing launch checklists and coordination (working alongside product development)
Ensure launches are aligned across web, email, paid, social, and CX
Track competitive products, claims, pricing, and positioning
Partner with leadership to recommend pricing or positioning adjustments
Ensure product value is clearly communicated relative to price
What You Won’t Own (By Design)
PDP build execution, QA, or publishing
Email/SMS builds or campaign execution
Creative production or design management
(You’ll influence all the above - but execution lives with the appropriate teams.)
Who You’ll Work With
CMO
(strategy, prioritization, alignment)
Marketing Coordinator – Web & PDP Operations
(execution & optimization)
Copywriters
(product and promotional copy)
Creative & Design
(visual storytelling)
Marketing Ops & Automation
(launch coordination)
Customer Experience (Customer Service Team)
(feedback and insights)
What Success Looks Like
Strong category revenue and conversion performance
Clear, consistent product messaging across channels
Successful, on‑time launches that resonate with customers
Reduced customer confusion and objections
Faster learning and iteration based on real customer insights
Qualifications
2–4 years of experience in product marketing, brand marketing, or growth marketing (D2C preferred)
Strong copy and messaging instincts with a conversion mindset
Experience working cross‑functionally with product, creative, and growth teams
Comfort using data and customer feedback to inform decisions
Highly organized, proactive, and comfortable in a fast‑paced environment
Nice to Have
Experience in e‑commerce, wellness, supplements, or regulated categories
Familiarity with CRO, A/B testing, and PDP optimization
Experience supporting product launches or new SKU rollouts
Reporting & Structure
Reports to: CMO
Portfolio:
½ of total product categories
Works in close partnership with the Web & PDP Operations team
#J-18808-Ljbffr
Product Marketing Coordinator
to own the growth, positioning, and performance of specific product categories within our portfolio. This person will work directly with the web operations marketing coordinator, creative team, and cross‑functional teams, with direct accountability for ensuring products are clearly understood, competitively positioned, and set up to succeed across all customer touchpoints.
As a PMC you will own ½ of the product portfolio, acting as the internal champion for their categories - from messaging and launches to promotions and ongoing optimization.
This is a hands‑on, high‑impact role in a fast‑moving, growth‑stage D2C environment.
What You’ll Own: Category Ownership & Growth
Support assigned
product categories
under the guidance of senior Product Marketing
Help track category initiatives, launches, and promotions
Identify opportunities to improve product conversion, retention, and customer understanding
Request automations, provide briefs for SMS & emails (copy + creative needs)
Serve as the primary marketing point of contact for your categories
Develop, update, and maintain
product messaging, value props, benefit hierarchies, and messaging
Own creative brief dev for PDPs, emails, SMS, and ads - ensuring messaging consistency
Help gather inputs for copywriters, landing page optimization and creation, and creative teams
Ensure consistent messaging across PDPs, email, paid media, social, and support materials
Translate complex product features into simple, customer‑centric language
Support PDP updates by:
Reviewing copy and visuals for accuracy
Flagging inconsistencies or gaps and providing fixes (you will write new copy, vale props, ensure messaging hierarchy is accurate, suggest ways to optimize, suggest A/B testing)
Set priorities to track updates and testing plans
Learn best practices for PDP optimization and CRO
Partner with the Web & PDP Operations team to optimize PDP structure and performance
Continuously improve PDP clarity based on customer feedback and data (via reviews and C.S. feedback)
Customer Insights & Feedback Loops
Monitor reviews, support tickets, and FAQs for recurring questions or concerns
Help summarize customer feedback and insights for the team
Update messaging to address common objections, complaints, and unmet needs
Launches & Promotions
Lead product launch strategy by preparing messaging, timing, and coordination
Tracking timelines and deliverables
Plan and support category‑specific promotions, bundles, and seasonal pushes
Own marketing launch checklists and coordination (working alongside product development)
Ensure launches are aligned across web, email, paid, social, and CX
Track competitive products, claims, pricing, and positioning
Partner with leadership to recommend pricing or positioning adjustments
Ensure product value is clearly communicated relative to price
What You Won’t Own (By Design)
PDP build execution, QA, or publishing
Email/SMS builds or campaign execution
Creative production or design management
(You’ll influence all the above - but execution lives with the appropriate teams.)
Who You’ll Work With
CMO
(strategy, prioritization, alignment)
Marketing Coordinator – Web & PDP Operations
(execution & optimization)
Copywriters
(product and promotional copy)
Creative & Design
(visual storytelling)
Marketing Ops & Automation
(launch coordination)
Customer Experience (Customer Service Team)
(feedback and insights)
What Success Looks Like
Strong category revenue and conversion performance
Clear, consistent product messaging across channels
Successful, on‑time launches that resonate with customers
Reduced customer confusion and objections
Faster learning and iteration based on real customer insights
Qualifications
2–4 years of experience in product marketing, brand marketing, or growth marketing (D2C preferred)
Strong copy and messaging instincts with a conversion mindset
Experience working cross‑functionally with product, creative, and growth teams
Comfort using data and customer feedback to inform decisions
Highly organized, proactive, and comfortable in a fast‑paced environment
Nice to Have
Experience in e‑commerce, wellness, supplements, or regulated categories
Familiarity with CRO, A/B testing, and PDP optimization
Experience supporting product launches or new SKU rollouts
Reporting & Structure
Reports to: CMO
Portfolio:
½ of total product categories
Works in close partnership with the Web & PDP Operations team
#J-18808-Ljbffr