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Social Media Manager

Twine, New York, NY, United States


Join an exciting opportunity to shape the online presence of a dynamic candy metal band based in New York City. This role is ideal for a creative and trend-savvy social media expert who thrives in fast-paced, collaborative environments. You will play a pivotal part in expanding the band's reach across Instagram, TikTok, and YouTube, working closely with the artist and their manager to develop and execute engaging content strategies. The position requires regular in-person collaboration in NYC, making it perfect for someone passionate about music, storytelling, and digital growth.

Deliverables

Develop and maintain weekly content calendars tailored to each platform (Instagram, TikTok, YouTube)

Film and edit short-form video content, including Reels, TikToks, and YouTube Shorts, during in-person sessions in NYC

Monitor and incorporate current social media trends and viral formats into content strategy

Collaborate on creative direction and targeted audience growth goals with the artist and manager

Brainstorm and pitch new content ideas to enhance audience engagement and brand consistency

Track analytics to measure growth, engagement, and campaign effectiveness

Requirements

Proven experience managing and growing social media channels, particularly for music or entertainment brands

Strong video editing skills with proficiency in editing tools for short-form content

Deep understanding of social media trends, algorithms, and audience engagement strategies

NYC-based with availability for regular in-person meetings and filming sessions

Excellent organizational skills and ability to manage multiple projects simultaneously

Creative mindset with a strong sense of storytelling and brand building

Experience in the music industry or music marketing is highly desirable

Ability to work collaboratively and communicate effectively with artists and management

About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

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