Conversion Rate Optimization Specialist
Commercial Funding Partners, Draper, UT, United States
About the Role
We are seeking a data‑driven, creative, and technically skilled Conversion Rate Optimization (CRO) & Web Development Specialist to lead the development and optimization of our digital lead generation ecosystem.
The primary goal of this role is to design, build, and continuously optimize websites and digital assets that generate and convert high‑quality financing leads through SEO, chatbots, AI‑driven search visibility, and user experience improvements.
This is a full‑time, in‑office position offering competitive compensation (DOE) and full benefits.
Key Responsibilities
Design and execute CRO strategies to increase website lead volume and quality
Analyze user behavior (heatmaps, session recordings, funnel analytics) and implement improvements
Optimize landing pages, forms, CTAs, and chatbot flows
Conduct A/B testing to improve conversion performance
Support SEO initiatives and generative search visibility strategies
Monitor KPIs and produce performance reports with actionable insights
Web Development
Design, code, test, and deploy responsive websites and web applications
Maintain and optimize existing WordPress sites
Build or customize WordPress themes and plugins
Convert Figma/Adobe XD mockups into functional HTML/CSS pages
Troubleshoot and resolve front‑end and back‑end issues
Ensure fast load times, mobile responsiveness, and strong UX
Design & Creative Support
Create visual assets for websites, landing pages, social media, and marketing campaigns (banners, icons, infographics)
Optimize images and digital assets for web performance
Collaborate with leadership and marketing to maintain brand consistency
Required Qualifications
Bachelor’s degree in Computer Science, Information Technology, Web Development, or related field
Strong proficiency in:
HTML5
CSS3
JavaScript (ES6+)
Experience with:
PHP and MySQL
WordPress development and customization
Working knowledge of responsive design principles
Proficiency in Adobe Creative Suite (Photoshop, Illustrator)
Strong analytical and problem‑solving skills
Ability to manage multiple projects in a fast‑paced environment
Preferred Experience
Experience with A/B testing tools and analytics platforms (Google Analytics, Hotjar, etc.)
Basic JavaScript/jQuery for interactive elements
Familiarity with SEO best practices
Experience integrating chatbots or AI‑driven lead capture tools
Understanding of business finance or equipment financing industry
Experience supporting social media graphics and marketing assets
What We’re Looking For
Someone who understands that design isn’t just about looking good, it’s about converting.
A builder who enjoys both strategy and execution.
A self‑starter who can take ownership of digital performance.
A team player who thrives in a collaborative, in‑office environment.
#J-18808-Ljbffr
The primary goal of this role is to design, build, and continuously optimize websites and digital assets that generate and convert high‑quality financing leads through SEO, chatbots, AI‑driven search visibility, and user experience improvements.
This is a full‑time, in‑office position offering competitive compensation (DOE) and full benefits.
Key Responsibilities
Design and execute CRO strategies to increase website lead volume and quality
Analyze user behavior (heatmaps, session recordings, funnel analytics) and implement improvements
Optimize landing pages, forms, CTAs, and chatbot flows
Conduct A/B testing to improve conversion performance
Support SEO initiatives and generative search visibility strategies
Monitor KPIs and produce performance reports with actionable insights
Web Development
Design, code, test, and deploy responsive websites and web applications
Maintain and optimize existing WordPress sites
Build or customize WordPress themes and plugins
Convert Figma/Adobe XD mockups into functional HTML/CSS pages
Troubleshoot and resolve front‑end and back‑end issues
Ensure fast load times, mobile responsiveness, and strong UX
Design & Creative Support
Create visual assets for websites, landing pages, social media, and marketing campaigns (banners, icons, infographics)
Optimize images and digital assets for web performance
Collaborate with leadership and marketing to maintain brand consistency
Required Qualifications
Bachelor’s degree in Computer Science, Information Technology, Web Development, or related field
Strong proficiency in:
HTML5
CSS3
JavaScript (ES6+)
Experience with:
PHP and MySQL
WordPress development and customization
Working knowledge of responsive design principles
Proficiency in Adobe Creative Suite (Photoshop, Illustrator)
Strong analytical and problem‑solving skills
Ability to manage multiple projects in a fast‑paced environment
Preferred Experience
Experience with A/B testing tools and analytics platforms (Google Analytics, Hotjar, etc.)
Basic JavaScript/jQuery for interactive elements
Familiarity with SEO best practices
Experience integrating chatbots or AI‑driven lead capture tools
Understanding of business finance or equipment financing industry
Experience supporting social media graphics and marketing assets
What We’re Looking For
Someone who understands that design isn’t just about looking good, it’s about converting.
A builder who enjoys both strategy and execution.
A self‑starter who can take ownership of digital performance.
A team player who thrives in a collaborative, in‑office environment.
#J-18808-Ljbffr