Marketing Innovation Manager
Suna Solutions, Santa Fe Springs, CA, United States
The Marketing Innovation Manager leads early-stage innovation by identifying emerging trends, uncovering consumer insights, and translating them into strategic product opportunities. This role blends creative intuition with analytical discipline, turning cultural and market signals into actionable strategies that drive meaningful business growth. A strong understanding of Asian food culture is highly valued to ensure relevance and authenticity in the U.S. market.
Essential Job Functions Trend Discovery & Insight Development
Identify and analyze emerging food, lifestyle, and cultural trends using diverse data sources and industry tools.
Connect trend observations to consumer needs, category dynamics, and whitespace opportunities.
Translate insights into clear consumer inputs that guide product and portfolio strategy.
Share insight learnings with cross-functional teams to align on priorities and focus.
Lead concept development using insights, data, and competitive benchmarking.
Build consumer-focused concept briefs and align direction with internal partners (Procurement, Product Management, Sales).
Review sourcing options and evaluate OEM opportunities with Procurement and Product Management teams.
Ensure innovation projects are insight-backed and aligned with overall business strategy.
Partner with cross-functional teams to shape launch strategies, messaging, and early-stage consumer touchpoint planning.
Work with Brand Communications to ensure innovation stories are compelling and culturally grounded.
Monitor post-launch performance, analyze results, and integrate learnings into future planning.
Experience / Training / Education
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
5+ years of experience in innovation, brand marketing, product marketing, or related roles within CPG or the food industry.
Experience leveraging insight tools and frameworks to validate opportunities.
Strong interest or experience in Asian food and U.S. consumer culture.
Experience in the food industry, especially focused on Asian food innovation, is highly desirable.
Certifications in relevant innovation platforms (e.g., Design Thinking, Advanced Analytics, Salesforce Marketing Cloud Consultant) are a plus.
Knowledge, Skills, and Abilities
Strong ability to interpret trends, data, and competitive landscapes into strategic direction.
Excellent collaboration and communication skills with proven cross-functional leadership.
Strategic thinker with both analytical rigor and creative intuition.
Core Competencies
Strategic Thinking: Connects insights to business and product vision.
Business Acumen: Understands profitability, competition, and long-term value creation.
Trend Fluency: Detects and interprets cultural and category signals.
Insight-to-Execution: Translates insights into actionable product strategies.
Cross-Functional Collaboration: Works effectively with sales, procurement, and product teams.
Cultural Intelligence: Leverages Asian food knowledge to guide authentic innovation.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT Suna Solutions
provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Applicants, with criminal histories, are considered in a manner that is consistent with local, state, and federal laws.
REQUESTING AN ACCOMODATION Suna Solutions is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Suna Solutions and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Suna Solutions and have accommodation needs for a disability or religious observance, please call us at 1 (888) 223-4788, send us an email or speak with your recruiter.
PAY TRANSPARENCY POLICY STATEMENT Compensation for roles at Suna Solutions varies depending on a wide array of factors including but not limited to the specific client, office or remote location, role, skill set and level of experience. As required by local law, Suna Solutions provides a reasonable pay scale to include the hourly or salary range that Suna Solutions reasonably expects to pay for roles that may be hired in California, Colorado, New York City or Washington.
#J-18808-Ljbffr
Essential Job Functions Trend Discovery & Insight Development
Identify and analyze emerging food, lifestyle, and cultural trends using diverse data sources and industry tools.
Connect trend observations to consumer needs, category dynamics, and whitespace opportunities.
Translate insights into clear consumer inputs that guide product and portfolio strategy.
Share insight learnings with cross-functional teams to align on priorities and focus.
Lead concept development using insights, data, and competitive benchmarking.
Build consumer-focused concept briefs and align direction with internal partners (Procurement, Product Management, Sales).
Review sourcing options and evaluate OEM opportunities with Procurement and Product Management teams.
Ensure innovation projects are insight-backed and aligned with overall business strategy.
Partner with cross-functional teams to shape launch strategies, messaging, and early-stage consumer touchpoint planning.
Work with Brand Communications to ensure innovation stories are compelling and culturally grounded.
Monitor post-launch performance, analyze results, and integrate learnings into future planning.
Experience / Training / Education
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
5+ years of experience in innovation, brand marketing, product marketing, or related roles within CPG or the food industry.
Experience leveraging insight tools and frameworks to validate opportunities.
Strong interest or experience in Asian food and U.S. consumer culture.
Experience in the food industry, especially focused on Asian food innovation, is highly desirable.
Certifications in relevant innovation platforms (e.g., Design Thinking, Advanced Analytics, Salesforce Marketing Cloud Consultant) are a plus.
Knowledge, Skills, and Abilities
Strong ability to interpret trends, data, and competitive landscapes into strategic direction.
Excellent collaboration and communication skills with proven cross-functional leadership.
Strategic thinker with both analytical rigor and creative intuition.
Core Competencies
Strategic Thinking: Connects insights to business and product vision.
Business Acumen: Understands profitability, competition, and long-term value creation.
Trend Fluency: Detects and interprets cultural and category signals.
Insight-to-Execution: Translates insights into actionable product strategies.
Cross-Functional Collaboration: Works effectively with sales, procurement, and product teams.
Cultural Intelligence: Leverages Asian food knowledge to guide authentic innovation.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT Suna Solutions
provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Applicants, with criminal histories, are considered in a manner that is consistent with local, state, and federal laws.
REQUESTING AN ACCOMODATION Suna Solutions is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Suna Solutions and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Suna Solutions and have accommodation needs for a disability or religious observance, please call us at 1 (888) 223-4788, send us an email or speak with your recruiter.
PAY TRANSPARENCY POLICY STATEMENT Compensation for roles at Suna Solutions varies depending on a wide array of factors including but not limited to the specific client, office or remote location, role, skill set and level of experience. As required by local law, Suna Solutions provides a reasonable pay scale to include the hourly or salary range that Suna Solutions reasonably expects to pay for roles that may be hired in California, Colorado, New York City or Washington.
#J-18808-Ljbffr