Product Marketing Lead, Agents
Anthropic, New York, NY, United States
About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About The Role We’re looking for a Product Marketing Lead to own the go-to-market strategy for our first-party agent products—Claude.ai and Claude Code—the products that are defining how enterprises adopt AI to empower employees and transform productivity. This is a portfolio leadership role: you’ll shape positioning, drive launches, and ensure our agent products work together as a cohesive offering that wins in the enterprise market.
This role sits at the intersection of product strategy and commercial execution. You’ll partner deeply with Product to shape roadmaps based on market insights, with Sales to arm them with the narratives and tools they need to win, and with Marketing to amplify our story across every channel. If you’ve led product marketing for platform businesses, understand how to manage a portfolio of products that serve different user needs, and thrive in fast-moving environments where you can shape the trajectory of an entire business, this role is for you.
Responsibilities
Manage the PMM teams that own the end-to-end go-to-market strategy for Claude.ai and Claude Code, from positioning and messaging to launch execution and sales enablement
Develop and maintain a unified portfolio narrative that articulates how our agent products work together to serve enterprise needs
Drive product launches that generate market momentum, from flagship releases to incremental feature updates
Build deep market intelligence capabilities—understanding competitive dynamics, buyer needs, and emerging use cases—and translate insights into product and positioning recommendations
Create sales enablement programs that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
Partner with Product to influence roadmap priorities based on market feedback and competitive positioning
Collaborate with demand generation and brand marketing to amplify product narratives across channels
Establish and track success metrics that tie product marketing efforts to pipeline, revenue, and adoption outcomes
Build relationships with key customers and prospects to gather insights and develop reference programs
You May Be a Good Fit If You
Have 10+ years of product marketing experience, with significant time spent on enterprise software or platform products
Have led product marketing for a portfolio of products and understand how to create coherent narratives across multiple offerings
Possess strong commercial instincts—you understand enterprise sales cycles, buyer journeys, and what it takes to win competitive deals
Excel at crafting positioning and messaging that resonates with technical and business audiences alike
Have a track record of successful product launches that drove measurable business impact
Can operate at both strategic and tactical levels—comfortable setting vision and rolling up your sleeves to ship
Thrive in cross-functional environments and have experience influencing product roadmaps through market insights
Are energized by ambiguity and moving fast in a rapidly evolving market
Strong Candidates May Have
Experience marketing AI/ML products or developer tools to enterprise buyers
Background in both platform and application product marketing
Experience building product marketing functions or teams from early stages
Track record of marketing products in highly competitive, fast-moving markets
Familiarity with enterprise productivity tools, developer workflows, or AI agents
Experience working closely with sales teams on strategic deals
Role-specific Policy All staff must be able to work from our San Francisco office at least two days a week, though we encourage applicants who may need some flexibility for an interim period of time for relocation.
Deadline to Apply None. Applications will be reviewed on a rolling basis.
Annual Salary $320,000—$400,000 USD
Logistics Education Requirements:
A bachelor’s degree in a related field or equivalent experience is required.
Location-based Hybrid Policy:
Staff are expected to be in one of our offices at least 25% of the time, though some roles may require more in‑office presence.
Visa Sponsorship:
We sponsor visas and will make every reasonable effort to secure a visa if an offer is made.
We Encourage You to Apply Even If You Do Not Meet Every Single Qualification We believe representation matters and encourage candidates who may be underrepresented to apply. This role is not limited to those who meet every qualification listed.
Your Safety Matters to Us To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. If you’re ever unsure about a communication, don’t click any links—visit anthropic.com/careers directly for confirmed position openings.
How We’re Different We believe that the highest-impact AI research will be big science. At Anthropic, we work as a single cohesive team on a few large-scale research efforts, valuing impact over smaller, more specific puzzles. We collaborate frequently, emphasizing communication skills, and view AI research as an empirical science.
Come Work With Us! Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space to collaborate with colleagues.
Guidance on Candidates’ AI Usage Learn about our policy for using AI in our application process.
#J-18808-Ljbffr
About The Role We’re looking for a Product Marketing Lead to own the go-to-market strategy for our first-party agent products—Claude.ai and Claude Code—the products that are defining how enterprises adopt AI to empower employees and transform productivity. This is a portfolio leadership role: you’ll shape positioning, drive launches, and ensure our agent products work together as a cohesive offering that wins in the enterprise market.
This role sits at the intersection of product strategy and commercial execution. You’ll partner deeply with Product to shape roadmaps based on market insights, with Sales to arm them with the narratives and tools they need to win, and with Marketing to amplify our story across every channel. If you’ve led product marketing for platform businesses, understand how to manage a portfolio of products that serve different user needs, and thrive in fast-moving environments where you can shape the trajectory of an entire business, this role is for you.
Responsibilities
Manage the PMM teams that own the end-to-end go-to-market strategy for Claude.ai and Claude Code, from positioning and messaging to launch execution and sales enablement
Develop and maintain a unified portfolio narrative that articulates how our agent products work together to serve enterprise needs
Drive product launches that generate market momentum, from flagship releases to incremental feature updates
Build deep market intelligence capabilities—understanding competitive dynamics, buyer needs, and emerging use cases—and translate insights into product and positioning recommendations
Create sales enablement programs that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
Partner with Product to influence roadmap priorities based on market feedback and competitive positioning
Collaborate with demand generation and brand marketing to amplify product narratives across channels
Establish and track success metrics that tie product marketing efforts to pipeline, revenue, and adoption outcomes
Build relationships with key customers and prospects to gather insights and develop reference programs
You May Be a Good Fit If You
Have 10+ years of product marketing experience, with significant time spent on enterprise software or platform products
Have led product marketing for a portfolio of products and understand how to create coherent narratives across multiple offerings
Possess strong commercial instincts—you understand enterprise sales cycles, buyer journeys, and what it takes to win competitive deals
Excel at crafting positioning and messaging that resonates with technical and business audiences alike
Have a track record of successful product launches that drove measurable business impact
Can operate at both strategic and tactical levels—comfortable setting vision and rolling up your sleeves to ship
Thrive in cross-functional environments and have experience influencing product roadmaps through market insights
Are energized by ambiguity and moving fast in a rapidly evolving market
Strong Candidates May Have
Experience marketing AI/ML products or developer tools to enterprise buyers
Background in both platform and application product marketing
Experience building product marketing functions or teams from early stages
Track record of marketing products in highly competitive, fast-moving markets
Familiarity with enterprise productivity tools, developer workflows, or AI agents
Experience working closely with sales teams on strategic deals
Role-specific Policy All staff must be able to work from our San Francisco office at least two days a week, though we encourage applicants who may need some flexibility for an interim period of time for relocation.
Deadline to Apply None. Applications will be reviewed on a rolling basis.
Annual Salary $320,000—$400,000 USD
Logistics Education Requirements:
A bachelor’s degree in a related field or equivalent experience is required.
Location-based Hybrid Policy:
Staff are expected to be in one of our offices at least 25% of the time, though some roles may require more in‑office presence.
Visa Sponsorship:
We sponsor visas and will make every reasonable effort to secure a visa if an offer is made.
We Encourage You to Apply Even If You Do Not Meet Every Single Qualification We believe representation matters and encourage candidates who may be underrepresented to apply. This role is not limited to those who meet every qualification listed.
Your Safety Matters to Us To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. If you’re ever unsure about a communication, don’t click any links—visit anthropic.com/careers directly for confirmed position openings.
How We’re Different We believe that the highest-impact AI research will be big science. At Anthropic, we work as a single cohesive team on a few large-scale research efforts, valuing impact over smaller, more specific puzzles. We collaborate frequently, emphasizing communication skills, and view AI research as an empirical science.
Come Work With Us! Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space to collaborate with colleagues.
Guidance on Candidates’ AI Usage Learn about our policy for using AI in our application process.
#J-18808-Ljbffr