Freelance Community & Social Coordinator (Part-Time)
Brooklinen, New York, NY, United States
Overview
At Brooklinen, we believe in creating a home that feels like you — comfortable, personal, and a little lived in. That idea shapes the products we make and the way we show up for our customers, our community, and each other as a team.
Our social channels are often where people experience the brand most directly. The tone, responsiveness, and everyday interactions there shape how Brooklinen is felt by the people who follow and shop with us. This role helps ensure those moments feel welcoming, genuine, and true to who we are.
We’re looking for a Freelance Community & Social Coordinator to support the day‑to‑day rhythm of Brooklinen’s social channels. This person will help keep our content organized, our community conversations thoughtful, and our social presence closely connected to the people who engage with our brand every day.
If you enjoy the mix of organization, creativity, and cultural awareness that keeps social media feeling alive, this role sits right at the center of it.
Engagement Details
Part‑time freelance role
Approximately 15 hours per week
Rate: $28–$32/hour
Initial 3‑month engagement, with the potential to extend based on business needs
Remote, with occasional collaboration with the Brooklinen social and brand teams
What You’ll Do Support our organic social channels
Maintain and update content calendars across Instagram, TikTok, and Pinterest
Schedule posts and ensure content is tailored appropriately for each platform
Help keep the behind‑the‑scenes workflow organized so the team can move quickly
Help care for our community
Monitor comments and conversations across Brooklinen’s social channels
Respond where appropriate and route customer questions to our CX team when needed
Help ensure Brooklinen shows up online in a way that feels warm, natural, and human
Spot moments worth joining
Source user‑generated content that reflects how people actually live with our products
Keep an eye out for product mentions, cultural moments, and conversations where Brooklinen can participate naturally
Flag creator or partnership opportunities and coordinate with PR when relevant
Support reporting and insights
Assist with weekly reporting and performance tracking across channels
Help surface insights about what content resonates with our community
What We’re Looking For
1–2 years of experience supporting social media or digital content for a brand
Familiarity with Instagram, TikTok, and Pinterest
Strong organizational skills and attention to detail
An intuitive sense for how brands should participate in online conversations
Curiosity about what people respond to culturally and creatively
Someone who enjoys both the operational and creative sides of social media
A collaborative, easygoing teammate who’s comfortable jumping in where needed
Nice to Have
Experience working with a DTC brand or within the home/interiors space
Experience sourcing or working with user‑generated content
A personal interest in interiors, home, or the small details that make a space feel lived in
About Brooklinen Brooklinen was founded in 2014 with a simple belief: that comfort brings happiness. Today, we’re one of the largest soft goods brands in the U.S., designing products for the way people actually live at home, with a focus on elevated quality and accessible pricing.
Our assortment, from sheets and towels to thoughtful additions for the modern bedroom, has earned more than 100,000 five‑star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more.
As we continue to grow, we’re doing so thoughtfully and with intention, creating a place where people care deeply about their craft, their teammates, and the homes our products become part of.
#J-18808-Ljbffr
Our social channels are often where people experience the brand most directly. The tone, responsiveness, and everyday interactions there shape how Brooklinen is felt by the people who follow and shop with us. This role helps ensure those moments feel welcoming, genuine, and true to who we are.
We’re looking for a Freelance Community & Social Coordinator to support the day‑to‑day rhythm of Brooklinen’s social channels. This person will help keep our content organized, our community conversations thoughtful, and our social presence closely connected to the people who engage with our brand every day.
If you enjoy the mix of organization, creativity, and cultural awareness that keeps social media feeling alive, this role sits right at the center of it.
Engagement Details
Part‑time freelance role
Approximately 15 hours per week
Rate: $28–$32/hour
Initial 3‑month engagement, with the potential to extend based on business needs
Remote, with occasional collaboration with the Brooklinen social and brand teams
What You’ll Do Support our organic social channels
Maintain and update content calendars across Instagram, TikTok, and Pinterest
Schedule posts and ensure content is tailored appropriately for each platform
Help keep the behind‑the‑scenes workflow organized so the team can move quickly
Help care for our community
Monitor comments and conversations across Brooklinen’s social channels
Respond where appropriate and route customer questions to our CX team when needed
Help ensure Brooklinen shows up online in a way that feels warm, natural, and human
Spot moments worth joining
Source user‑generated content that reflects how people actually live with our products
Keep an eye out for product mentions, cultural moments, and conversations where Brooklinen can participate naturally
Flag creator or partnership opportunities and coordinate with PR when relevant
Support reporting and insights
Assist with weekly reporting and performance tracking across channels
Help surface insights about what content resonates with our community
What We’re Looking For
1–2 years of experience supporting social media or digital content for a brand
Familiarity with Instagram, TikTok, and Pinterest
Strong organizational skills and attention to detail
An intuitive sense for how brands should participate in online conversations
Curiosity about what people respond to culturally and creatively
Someone who enjoys both the operational and creative sides of social media
A collaborative, easygoing teammate who’s comfortable jumping in where needed
Nice to Have
Experience working with a DTC brand or within the home/interiors space
Experience sourcing or working with user‑generated content
A personal interest in interiors, home, or the small details that make a space feel lived in
About Brooklinen Brooklinen was founded in 2014 with a simple belief: that comfort brings happiness. Today, we’re one of the largest soft goods brands in the U.S., designing products for the way people actually live at home, with a focus on elevated quality and accessible pricing.
Our assortment, from sheets and towels to thoughtful additions for the modern bedroom, has earned more than 100,000 five‑star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more.
As we continue to grow, we’re doing so thoughtfully and with intention, creating a place where people care deeply about their craft, their teammates, and the homes our products become part of.
#J-18808-Ljbffr