
Manager, Integrated Marketing Job at Sinclair Broadcast Group in Los Angeles Cou
Sinclair Broadcast Group, Los Angeles County, CA, United States
Tennis Channel is evolving into a modern sports media powerhouse—streaming-forward, culturally tuned-in, and built for fans wherever they watch. With six distinct products, over thirty annual tentpoles, and a growing portfolio across tennis and pickleball, our scale demands tight coordination, thoughtful planning, and clear execution. You’ll report to the Executive Director, Growth & Integrated Marketing, and work closely with leaders across Marketing, Creative, Content, and Distribution. This role gives you visibility across the full marketing ecosystem—and the chance to impact how Tennis Channel shows up across platforms, audiences, and major moments year-round. We’re hiring a Manager, Integrated Marketing to support the development and execution of multi-channel marketing campaigns. This role turns priorities into action—helping build go-to-market plans, manage timelines, coordinate across teams, and measure impact. If you thrive in a fast-paced environment, keep complex projects organized, and love being at the center of cross-functional collaboration, this role is for you. This role is onsite in our Santa Monica, CA office. In this role, you will: Keep the Engine Running Support the development of go-to-market plans across linear, FAST, app, social, email, and web. Coordinate over 30 annual tentpoles—ensuring deliverables are tracked, teams are aligned, and campaigns execute smoothly. Manage day-to-day project flow across creative, media, content, PR, and platform teams to keep everyone moving together. Manage the Calendar Maintain the master marketing calendar, updating priorities, timelines, and tiering based on upcoming events and KPIs. Build and manage campaign briefs, timelines, and checklists that eliminate last-minute fire drills. Ensure clear communication across teams by documenting milestones, distributing updates, and escalating risks early. Fuel the Funnel Partner with Growth, Ad Sales, Distribution, Production, and Industry Relations to support monetization moments across O&O channels. Help identify where campaigns can drive higher visibility, engagement, and return—using data and audience insights as inputs. Coordinate placements and marketing opportunities tied to tournaments, tours, and sponsored initiatives. Support Sales & Integrated Partnerships Help create marketing materials, campaign recaps, activation decks, and sales-ready presentations. Assist in responding to Ad Sales RFPs with clear ideas, timelines, and cross-department alignment. Ensure campaign deliverables tied to sponsorships or brand integrations are executed smoothly. Strengthen the System Help build scalable integrated marketing processes—from creative asset needs to briefing templates to recap structures. Gather and package campaign performance insights to help inform future planning. Bring creative thinking to digital, social, on-platform, and experiential marketing opportunities. Qualifications: At least 5 years of integrated marketing, brand marketing, or campaign management experience in media, entertainment, streaming, or sports Strong project management skills with the ability to manage multiple timelines and stakeholders Understanding of multi-platform go-to-market planning across linear, FAST, digital, app, and social channels Experience working cross-functionally with creative, sales, content, distribution, or product teams A proactive, detail-oriented mindset with strong communication skills—comfortable driving clarity in fast-moving environments Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law. About PickleballTV Pickleballtv (PBTV) is the 24-hour television home of America’s fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000 plus hours of live matches from the game’s top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more. About Tennis Channel Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers. About Sinclair Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net . About the Team The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk. The base salary compensation range for this role is $80,000 to $100,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan. #tennis
In Summary: Tennis Channel is evolving into a modern sports media powerhouse . We're hiring a Manager, Integrated Marketing to support the development and execution of multi-channel marketing campaigns . This role turns priorities into action: helping build go-to-market plans, manage timelines, coordinate across teams, and measure impact .
En Español: Tennis Channel se está convirtiendo en una potencia moderna de los medios deportivos streaming-forward, culturalmente sintonizado y construido para los fanáticos donde quiera que vean. Con seis productos distintos, más de treinta tendas anuales y un portafolio creciente a través del tenis y el pickleball, nuestra escala requiere la coordinación estrecha, planificación reflexiva y ejecución clara. Usted reportará al Director Ejecutivo, Crecimiento & Marketing Integrado, y trabajará estrechamente con líderes en el mercadotecnia, creatividad, contenido y distribución. Este papel le brinda visibilidad a lo largo del ecosistema completo y la oportunidad de ver cómo Tennis Canal muestra su impacto en todas las plataformas, audiencias y momentos importantes durante todo el año. Estamos contratando un gerente de soporte, marketing integrado para transformar el desarrollo y ejecución de campañas de marketing transcanal. Gestionar el flujo diario de proyectos a través de equipos creativos, medios, contenido, relaciones públicas y plataformas para mantener a todos en movimiento juntos. Manejar el Calendario Mantenga el calendario principal de marketing, actualizando las prioridades, cronogramas y calificaciones basadas en los próximos eventos y KPI. Construir y gestionar breves de campaña, líneas temporales y listas de verificación que eliminen ejercicios de incendio de último minuto. Asegurar una comunicación clara entre los equipos mediante la documentación de hitos, distribución de actualizaciones y aumento temprano de riesgos. Alimentar al socio del Funnel con Crecimiento, Ventas de anuncios, Distribución, Producción e Industrias Relaciones para apoyar momentos de monetización a lo largo de canales O&O. Ayudar a identificar estructuras donde las campañas pueden impulsar mayor visibilidad, compromiso y retorno Datos y lugares de audiencia como insumos. Coordinar oportunidades de mercadotecnia y patrocinadores para alinear, fortalecer y ejecutar procesos de gestión de activos. Asistir a desarrollar estrategias de ventas integradas, ayudar a crear soluciones de desarrollo de contenidos y servicios de marketing y mejorar sus capacidades. Traer el pensamiento creativo a las oportunidades de marketing digital, social, en la plataforma y experiencial. Calificaciones: Al menos 5 años de experiencia en marketing integrado, mercadeo de marca o gestión de campañas en medios de comunicación, entretenimiento, transmisión o deportes Habilidades fuertes de administración de proyectos con capacidad para gestionar múltiples cronogramas y partes interesadas Comprensión de planificación multi-plataforma para llegar al mercado a través de canales lineales, rápidos, digitales, aplicaciones y sociales Experiencia de trabajo transversal con equipos creativos, ventas, contenido, distribución o productos Una mentalidad proactiva orientada al detalle con fuertes habilidades de comunicación Confortable manejo de claridad en ambientes de movimiento rápido Tennis Channel se enorgullece de ser un empleador de igualdad de oportunidades y un lugar de trabajo libre de drogas El empleo no será influenciado ni afectado por las prácticas sexuales de los solicitantes o profesionales, raza rápida, religión (incluyendo edad, origen, embarazo, identidad genética, etc.) Tennis Channel es el hogar de los medios para dos cadenas de televisión las veinticuatro horas, un servicio de transmisión por suscripción, una revista en línea y podcasts dedicados al deporte y su estilo de vida único. El centro del tenis-medios alberga todos los aspectos de la amplia comunidad mundial del tenis. El canal del tenis es llevado a cabo en todo el país por cada uno de los diez principales proveedores de servicios de TV paga. La compensación final para este papel se determinará por varios factores como la experiencia laboral, las habilidades, las certificaciones y la ubicación geográfica relevantes de los candidatos.