Sinclair Broadcast Group is hiring: Director, Integrated Marketing in Los Angele

Tennis Channel is evolving into a modern sports media powerhouse—streaming-forward, culturally tuned-in, and built to serve fans wherever they watch. With six distinct products, 30+ annual tentpoles, and a fast-growing portfolio that spans tennis and pickleball, we’re operating at a scale that demands rigor and alignment. We’re hiring a Director, Integrated Marketing to bring structure and strategy to that scale. This is the role that turns top-line priorities into multi-channel marketing campaigns—managing all aspects from ideation to execution to measurement and reporting. If you know how to translate strategy into action, drive clarity across teams, and keep complex campaigns moving—this is your role. You’ll be at the center of the action, with the mission to make a measurable impact. You’ll report to the Executive Director, Growth & Integrated Marketing, with direct exposure to our executive team. Acting as the critical link between strategy and execution, you’ll bring order, clarity, and energy to how we market across platforms. This is a foundational role in the next chapter of Tennis Channel’s brand and business—there’s no better seat for someone who thrives at the center of it all. This role is based in our Santa Monica, CA office. What You’ll Own Run the Engine Build and lead go-to-market playbooks that tell every platform (linear, FAST, app, social, email, web) what to push, when, and why—eliminating the patchwork approach Keep 30+ annual tentpoles on track, ensuring every campaign is coordinated, measured, and impactful Drive cross-functional execution so creative, media, content, PR, and platform teams hit the same moment, every time Own the Calendar Manage the master marketing calendar—prioritize events into tiered A/B/C packages aligned to engagement and revenue goals Develop campaign timelines, briefs, and execution checklists that keep teams aligned and out of “last-minute scramble” mode Fuel the Funnel Partner across Growth, Ad Sales, Distribution, Production, Industry Relations, to surface and support monetization opportunities via our O&O channels, tentpole events, Tournament and Tour partnerships Identify ways to make our marketing assets work harder—maximizing visibility, relevance, and return Support Sales & Strategy Translate marketing priorities into sales-ready campaign decks and activation plans that bridge editorial, content, and revenue teams Lead support for Ad Sales RFPs and brand integrations with creative ideas, smart packaging, and clear campaign ROI Modernize the Machine Build a scalable integrated marketing process—codifying best practices, creative asset needs, performance tracking, and post-campaign insights Ideate new fan-forward campaigns across digital, social, audio, events, and experiential formats What You Bring 7+ years of integrated marketing experience in media, entertainment, streaming, or sports Strong campaign planning, project management, and cross-functional collaboration skills Deep understanding of go-to-market strategy across platforms (linear, FAST, app, social, digital, and live events) Proven ability to prioritize multiple initiatives and manage complex timelines across stakeholders Experience working closely with sales teams, creative, production, industry relations, distribution, and product owners A strategic mindset with a bias toward action—able to think big, build a clean, high impact plan, and roll up sleeves A love of live sports, a fan of tennis, and a pulse on how fandom is evolving in today’s media landscape Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law. About PickleballTV Pickleballtv (PBTV) is the 24-hour television home of America’s fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000+ hours of live matches from the game’s top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more. About Tennis Channel Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers. About Sinclair Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, ROAR, and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net . About the Team The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk. The base salary compensation range for this role is $125,000 to $140,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan. #tennis In Summary: Director, Integrated Marketing will bring structure and strategy to that scale . You'll be at the center of the action, with the mission to make a measurable impact . This is a foundational role in the next chapter of Tennis Channel’s brand and business . En Español: Tennis Channel se está convirtiendo en una potencia de los medios deportivos modernos streaming-forward, culturalmente sintonizado y construido para servir a los fanáticos donde quiera que vean. Con seis productos distintos, 30+ tentpoles anuales y un portafolio de rápido crecimiento que abarca el tenis y pickleball, estamos operando a una escala que exige rigor y alineación. Estamos contratando a un Director, Marketing Integrado para llevar la estructura y estrategia a esa escala. Este es el papel que convierte las prioridades de primera línea en campañas multicanal Construir y dirigir libros de juego para ir al mercado que digan a cada plataforma (linear, FAST, app, social, email, web) qué impulsar, cuándo y por qué eliminar el enfoque del parcheo Mantener 30+ tentpoles anuales en pista, asegurando que cada campaña sea coordinada, medida e impactante Impulsar la ejecución transversal de manera creativa, mediática, contenido, relaciones públicas y equipos de plataformas lleguen al mismo momento, cada vez que poseen el Calendario Gestionar el calendario de marketing Priorizar los eventos de tenis en niveles A/B/C, sociales, redes sociales, correo electrónico, web, etc. Las prácticas laborales no serán influenciadas ni afectadas en virtud de la raza, color, religión, sexo (incluyendo el embarazo, identidad de género y orientación sexual), origen nacional, edad, discapacidad, información genética, estado militar o veterano u otra característica protegida por la ley. Sobre PickleballTV Pickleballtv (PBTV) es el hogar televisivo 24 horas del deporte más rápido que crece de Estados Unidos. Con cobertura de torneos durante todo el año, la red ofrece 1.000+ horas de partidos en vivo de los mejores profesionales y estrellas del juego. PBGI también proporciona a los espectadores instrucciones de primera clase, programación de estilo de vida y contenido de noticias y mucho más. Sobre Tennis Channel Tennis Network es el centro de comunicación para dos cadenas de televisión afiliada de veinticuatro horas, un subscriptor, una revista de tenis SBDAQ y podcasts al aspecto mayor de sus vidas. La cadena de televisión local se propone a todos los principales proveedores de servicios de transmisión deportivas locales y está operado por las compañías nacionales, así como a través de todas las redes sociales y medios de comunicación especializadas: NESTENSTARGINCLAIRTEV, NASCARTM e Inc. El contenido de Sinclair se entrega a través de múltiples plataformas, incluidos los distribuidores de programas de video en directo y multicanal, y el agregador de noticias locales más grande del país, NewsON. La compañía utiliza regularmente su sitio web como una fuente clave de información de la empresa que puede accederse en www.sbgi.net . Sobre el Equipo La sangre vital de nuestra organización es nuestra gente. Tenemos una historia convincente, una cultura orientada al objetivo, y cuidamos realmente bien a las personas. ¿Qué tan bueno? Aquí hay un vistazo: grandes beneficios, política de puertas abiertas, movilidad ascendente y un fuerte deseo de verte tener éxito.