GTM Systems Lead
Frontera, Denver, CO, United States
Sales engagement platforms
Data enrichment providers
Reduce spreadsheet dependency across leadership
Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world‑class clinicians, technologists, and autism specialists to build cutting‑edge AI tools that help care teams work smarter and spend more time with the children and families who need them most.
Our platform is HIPAA‑compliant and designed for the real‑world needs of behavioral health teams – from psychologists to ABA therapists. By combining evidence‑based care with powerful technology, we’re expanding access to high‑quality services for families everywhere.
Our Mission Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare.
Role Overview Frontera is hiring a GTM Systems Lead to own and operate the commercial technology stack that powers our Sales organization.
This is not a narrow ticket‑taking a CRM role. It is a high‑impact commercial operations role responsible for CRM administration, lifecycle configuration, routing logic, data integrity, automation, and reporting clarity across both B2B and Direct‑to‑Parent motions. Reporting into the Sales organization and partnering closely with Marketing and Growth, you will ensure that demand generation, outbound execution, pipeline management, and enrollment workflows operate cleanly and scale predictably.
Success in this role means combining strong technical system ownership with operational discipline and a practical understanding of how sales teams actually work. You will reduce friction, eliminate ambiguity, and maintain systems that allow our commercial teams to move faster with confidence.
What You’ll Own CRM Administration & Lifecycle Configuration
Administer and maintain our CRM including objects, fields, validation rules, workflows, permissions, and reporting structures
Configure and maintain lifecycle models across: Enterprise B2B pipeline, Partner and referral driven opportunities, and Direct to parent enrollment journeys
Define and enforce stage criteria to reduce pipeline stalling and ambiguity
Maintain routing logic that supports clear ownership across SDRs, AEs, Partnerships, and CS teams
Modern GTM Stack Management Administer and integrate systems across a modern AI‑native GTM stack including:
CRM platform (Hubspot; Salesforce)
Clay for enrichment, outbound intelligence, and workflow automation
Sales engagement platforms
Marketing automation systems
Call intelligence tools
Data enrichment providers
Attribution and analytics platforms
Ensure clean data flow between systems and eliminate manual reconciliation
Maintain documentation of system architecture and integrations
Pipeline Integrity & Attribution
Maintain accurate lead source and channel attribution across inbound, outbound, partner, and community channels
Ensure marketing to sales handoffs are measurable and clean
Identify and resolve lifecycle and attribution errors that distort reporting
Support clear funnel visibility across both B2B and Direct to Parent motions
Forecasting & Commercial Visibility
Build and maintain dashboards for
Pipeline health and velocity
Conversion rates across enterprise and Direct to Parent funnels
Partner sourced contribution
Forecast accuracy
Reduce spreadsheet dependency across leadership
Support forecasting models and quota visibility
Automation & Sales Productivity
Build automation that reduces manual data entry and hygiene burden
Implement validation guardrails to improve data integrity
Streamline handoffs between Marketing, SDR, AE, Partnerships, and Enrollment
Support outbound automation logic and enrichment workflows within Clay
Document workflows to support onboarding and scale
Cross Functional Partnership Partner closely with:
Leadership team
Growth and Marketing
Sales and Customer Success
Partnerships
Product
What We’re Looking For Required Experience
5 to 8+ years in Sales Operations, RevOps, GTM Systems, or Commercial Operations
Hands on CRM administration experience and sales automation systems
Experience managing modern GTM stacks including tools such as Clay
Strong understanding of lifecycle modeling and pipeline management
Experience building automation and routing logic
Comfort working directly with sales teams and improving rep productivity
Experience building forecasting infrastructure
Strong analytical skills and attention to detail
Preferred
Experience in healthcare or other regulated industries
Experience supporting multi motion environments including B2B, D2C, and B2B2C
Experience working in high growth or AI‑native environments
Traits That Matter Here
Builder mentality with high agency and ownership
Strong operational judgment
Analytical rigor and discipline around measurement
Comfortable navigating ambiguity while bringing structure
Direct, pragmatic communicator
Why This Role Matters As Frontera scales across enterprise, partner, and Direct to Parent channels, our commercial systems must operate with clarity and precision.
This role ensures that CRM integrity, Clay powered outbound workflows, lifecycle configuration, and reporting infrastructure are strong enough to support durable growth without creating operational drag.
You will help maintain and scale the commercial backbone of a category‑defining behavioral health company.
We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All full‑time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year.
Expected Salary Range in Denver:
$120,000–$145,000
Expected Salary Range in San Francisco:
$140,000–$170,000
Why Frontera?
Opportunity to be at the forefront of innovation in pediatric healthcare.
Work on challenging and impactful projects that leverage cutting‑edge technologies.
Collaborate with a talented and passionate team in a fast‑paced and dynamic environment.
Make a real difference in the lives of children and families in rural communities.
Competitive salary and benefits package.
Our Denver Office & Perks
Dog‑friendly office.
Catered lunch from local Denver restaurants five days a week, plus occasional breakfasts and dinners.
Robust snack program and great coffee options (including cappuccino machine and cold brew cans).
Regular team events and low‑key socials.
Up to $150/month commuter stipend, discounted nearby parking, and a discounted Colorado Athletic Club membership.
Thoughtfully designed space for focus, collaboration, and connection.
Competitive health benefits, stock options, 401(k), and generous PTO.
Join us in building the future of behavioral healthcare! #J-18808-Ljbffr
Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world‑class clinicians, technologists, and autism specialists to build cutting‑edge AI tools that help care teams work smarter and spend more time with the children and families who need them most.
Our platform is HIPAA‑compliant and designed for the real‑world needs of behavioral health teams – from psychologists to ABA therapists. By combining evidence‑based care with powerful technology, we’re expanding access to high‑quality services for families everywhere.
Our Mission Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare.
Role Overview Frontera is hiring a GTM Systems Lead to own and operate the commercial technology stack that powers our Sales organization.
This is not a narrow ticket‑taking a CRM role. It is a high‑impact commercial operations role responsible for CRM administration, lifecycle configuration, routing logic, data integrity, automation, and reporting clarity across both B2B and Direct‑to‑Parent motions. Reporting into the Sales organization and partnering closely with Marketing and Growth, you will ensure that demand generation, outbound execution, pipeline management, and enrollment workflows operate cleanly and scale predictably.
Success in this role means combining strong technical system ownership with operational discipline and a practical understanding of how sales teams actually work. You will reduce friction, eliminate ambiguity, and maintain systems that allow our commercial teams to move faster with confidence.
What You’ll Own CRM Administration & Lifecycle Configuration
Administer and maintain our CRM including objects, fields, validation rules, workflows, permissions, and reporting structures
Configure and maintain lifecycle models across: Enterprise B2B pipeline, Partner and referral driven opportunities, and Direct to parent enrollment journeys
Define and enforce stage criteria to reduce pipeline stalling and ambiguity
Maintain routing logic that supports clear ownership across SDRs, AEs, Partnerships, and CS teams
Modern GTM Stack Management Administer and integrate systems across a modern AI‑native GTM stack including:
CRM platform (Hubspot; Salesforce)
Clay for enrichment, outbound intelligence, and workflow automation
Sales engagement platforms
Marketing automation systems
Call intelligence tools
Data enrichment providers
Attribution and analytics platforms
Ensure clean data flow between systems and eliminate manual reconciliation
Maintain documentation of system architecture and integrations
Pipeline Integrity & Attribution
Maintain accurate lead source and channel attribution across inbound, outbound, partner, and community channels
Ensure marketing to sales handoffs are measurable and clean
Identify and resolve lifecycle and attribution errors that distort reporting
Support clear funnel visibility across both B2B and Direct to Parent motions
Forecasting & Commercial Visibility
Build and maintain dashboards for
Pipeline health and velocity
Conversion rates across enterprise and Direct to Parent funnels
Partner sourced contribution
Forecast accuracy
Reduce spreadsheet dependency across leadership
Support forecasting models and quota visibility
Automation & Sales Productivity
Build automation that reduces manual data entry and hygiene burden
Implement validation guardrails to improve data integrity
Streamline handoffs between Marketing, SDR, AE, Partnerships, and Enrollment
Support outbound automation logic and enrichment workflows within Clay
Document workflows to support onboarding and scale
Cross Functional Partnership Partner closely with:
Leadership team
Growth and Marketing
Sales and Customer Success
Partnerships
Product
What We’re Looking For Required Experience
5 to 8+ years in Sales Operations, RevOps, GTM Systems, or Commercial Operations
Hands on CRM administration experience and sales automation systems
Experience managing modern GTM stacks including tools such as Clay
Strong understanding of lifecycle modeling and pipeline management
Experience building automation and routing logic
Comfort working directly with sales teams and improving rep productivity
Experience building forecasting infrastructure
Strong analytical skills and attention to detail
Preferred
Experience in healthcare or other regulated industries
Experience supporting multi motion environments including B2B, D2C, and B2B2C
Experience working in high growth or AI‑native environments
Traits That Matter Here
Builder mentality with high agency and ownership
Strong operational judgment
Analytical rigor and discipline around measurement
Comfortable navigating ambiguity while bringing structure
Direct, pragmatic communicator
Why This Role Matters As Frontera scales across enterprise, partner, and Direct to Parent channels, our commercial systems must operate with clarity and precision.
This role ensures that CRM integrity, Clay powered outbound workflows, lifecycle configuration, and reporting infrastructure are strong enough to support durable growth without creating operational drag.
You will help maintain and scale the commercial backbone of a category‑defining behavioral health company.
We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All full‑time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year.
Expected Salary Range in Denver:
$120,000–$145,000
Expected Salary Range in San Francisco:
$140,000–$170,000
Why Frontera?
Opportunity to be at the forefront of innovation in pediatric healthcare.
Work on challenging and impactful projects that leverage cutting‑edge technologies.
Collaborate with a talented and passionate team in a fast‑paced and dynamic environment.
Make a real difference in the lives of children and families in rural communities.
Competitive salary and benefits package.
Our Denver Office & Perks
Dog‑friendly office.
Catered lunch from local Denver restaurants five days a week, plus occasional breakfasts and dinners.
Robust snack program and great coffee options (including cappuccino machine and cold brew cans).
Regular team events and low‑key socials.
Up to $150/month commuter stipend, discounted nearby parking, and a discounted Colorado Athletic Club membership.
Thoughtfully designed space for focus, collaboration, and connection.
Competitive health benefits, stock options, 401(k), and generous PTO.
Join us in building the future of behavioral healthcare! #J-18808-Ljbffr