GTM Systems Lead
Frontera Health, Inc., San Francisco, CA, United States
Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most.
Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we’re expanding access to high-quality services for families everywhere.
Role Overview
Frontera is hiring a GTM Systems Administrator to own and operate the commercial technology stack that powers our Sales organization. This is not a narrow ticket taking a CRM role. It is a high impact commercial operations role responsible for CRM administration, lifecycle configuration, routing logic, data integrity, automation, and reporting clarity across both B2B and Direct to Parent motions. Reporting into the Sales organization and partnering closely with Marketing and Growth, you will ensure that demand generation, outbound execution, pipeline management, and enrollment workflows operate cleanly and scale predictably. Success in this role means combining strong technical system ownership with operational discipline and a practical understanding of how sales teams actually work. You will reduce friction, eliminate ambiguity, and maintain systems that allow our commercial teams to move faster with confidence. What You’ll Own
CRM Administration & Lifecycle Configuration
Administer and maintain our CRM including objects, fields, validation rules, workflows, permissions, and reporting structures Configure and maintain lifecycle models across: Enterprise B2B pipeline, Partner and referral driven opportunities, and Direct to parent enrollment journeys Define and enforce stage criteria to reduce pipeline stalling and ambiguity Maintain routing logic that supports clear ownership across SDRs, AEs, Partnerships, and CS teams Modern GTM Stack Management
Administer and integrate systems across a modern AI native GTM stack including: Clay for enrichment, outbound intelligence, and workflow automation Marketing automation systems Call intelligence tools Attribution and analytics platforms Ensure clean data flow between systems and eliminate manual reconciliation Maintain documentation of system architecture and integrations Pipeline Integrity & Attribution
Maintain accurate lead source and channel attribution across inbound, outbound, partner, and community channels Ensure marketing to sales handoffs are measurable and clean Identify and resolve lifecycle and attribution errors that distort reporting Support clear funnel visibility across both B2B and Direct to Parent motions Forecasting & Commercial Visibility
Build and maintain dashboards for pipeline health and velocity, and conversion rates across enterprise and Direct to Parent funnels Partner sourced contribution and forecast accuracy Support forecasting models and quota visibility Build automation that reduces manual data entry and hygiene burden Implement validation guardrails to improve data integrity Streamline handoffs between Marketing, SDR, AE, Partnerships, and Enrollment Support outbound automation logic and enrichment workflows within Clay Document workflows to support onboarding and scale Cross Functional Partnership
Partner closely with: Leadership team Growth and Marketing Sales and Customer Success Partnerships Product What We’re Looking For
Required Experience
3 to 6+ years in Sales Operations, RevOps, GTM Systems, or Commercial Operations Hands on CRM administration experience and sales automation systems Experience managing modern GTM stacks including tools such as Clay Strong understanding of lifecycle modeling and pipeline management Experience building automation and routing logic Comfort working directly with sales teams and improving rep productivity Experience building forecasting infrastructure Strong analytical skills and attention to detail Preferred
Experience in healthcare or other regulated industries Experience supporting multi motion environments including B2B, D2C, and B2B2C Experience working in high growth or AI native environments Traits That Matter Here
Builder mentality with high agency and ownership Strong operational judgment Analytical rigor and discipline around measurement Comfortable navigating ambiguity while bringing structure Direct, pragmatic communicator Why This Role Matters
As Frontera scales across enterprise, partner, and Direct to Parent channels, our commercial systems must operate with clarity and precision. This role ensures that CRM integrity, Clay powered outbound workflows, lifecycle configuration, and reporting infrastructure are strong enough to support durable growth without creating operational drag. You will help maintain and scale the commercial backbone of a category defining behavioral health company. Why Frontera?
Opportunity to be at the forefront of innovation in pediatric healthcare. Work on challenging and impactful projects that leverage cutting-edge technologies. Collaborate with a talented and passionate team in a fast-paced and dynamic environment. Make a real difference in the lives of children and families in rural communities. Competitive salary and benefits package. Dog-friendly office. Catered lunch from local Denver restaurants five days a week, plus occasional breakfasts and dinners. Robust snack program and great coffee options (including cappuccino machine and cold brew cans). Regular team events and low-key socials. Up to $150/month commuter stipend, discounted nearby parking, and a discounted Colorado Athletic Club membership. Thoughtfully designed space for focus, collaboration, and connection. Competitive health benefits, stock options, 401(k), and generous PTO. Join us in building the future of behavioral healthcare! Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is voluntary and will not be considered in the hiring process. Any information you provide will be confidential. As set forth in Frontera’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed, please indicate by making the appropriate selection. As a government contractor subject to VEVRAA, we request this information to measure outreach effectiveness. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran entitled to compensation under laws administered by the Secretary of Veterans Affairs; or a person discharged due to service-connected disability. A "recently separated veteran" means any veteran during the three-year period following discharge. An "active duty wartime or campaign badge veteran" means a veteran who served during a war or campaign for which a badge is authorized. An "Armed forces service medal veteran" means a veteran who participated in a U.S. military operation with an Armed Forces service medal. Select... Voluntary Self-Identification of Disability
Form CC-305 — Page 1 of 1 OMB Control Number 1250-0005 — Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. Completing this form is voluntary and confidential. The information collected is used to measure our progress in meeting our diversity goals. Disability information is confidential and used solely for compliance purposes. For more information, visit the U.S. Department of Labor OFCCP website.
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Frontera is hiring a GTM Systems Administrator to own and operate the commercial technology stack that powers our Sales organization. This is not a narrow ticket taking a CRM role. It is a high impact commercial operations role responsible for CRM administration, lifecycle configuration, routing logic, data integrity, automation, and reporting clarity across both B2B and Direct to Parent motions. Reporting into the Sales organization and partnering closely with Marketing and Growth, you will ensure that demand generation, outbound execution, pipeline management, and enrollment workflows operate cleanly and scale predictably. Success in this role means combining strong technical system ownership with operational discipline and a practical understanding of how sales teams actually work. You will reduce friction, eliminate ambiguity, and maintain systems that allow our commercial teams to move faster with confidence. What You’ll Own
CRM Administration & Lifecycle Configuration
Administer and maintain our CRM including objects, fields, validation rules, workflows, permissions, and reporting structures Configure and maintain lifecycle models across: Enterprise B2B pipeline, Partner and referral driven opportunities, and Direct to parent enrollment journeys Define and enforce stage criteria to reduce pipeline stalling and ambiguity Maintain routing logic that supports clear ownership across SDRs, AEs, Partnerships, and CS teams Modern GTM Stack Management
Administer and integrate systems across a modern AI native GTM stack including: Clay for enrichment, outbound intelligence, and workflow automation Marketing automation systems Call intelligence tools Attribution and analytics platforms Ensure clean data flow between systems and eliminate manual reconciliation Maintain documentation of system architecture and integrations Pipeline Integrity & Attribution
Maintain accurate lead source and channel attribution across inbound, outbound, partner, and community channels Ensure marketing to sales handoffs are measurable and clean Identify and resolve lifecycle and attribution errors that distort reporting Support clear funnel visibility across both B2B and Direct to Parent motions Forecasting & Commercial Visibility
Build and maintain dashboards for pipeline health and velocity, and conversion rates across enterprise and Direct to Parent funnels Partner sourced contribution and forecast accuracy Support forecasting models and quota visibility Build automation that reduces manual data entry and hygiene burden Implement validation guardrails to improve data integrity Streamline handoffs between Marketing, SDR, AE, Partnerships, and Enrollment Support outbound automation logic and enrichment workflows within Clay Document workflows to support onboarding and scale Cross Functional Partnership
Partner closely with: Leadership team Growth and Marketing Sales and Customer Success Partnerships Product What We’re Looking For
Required Experience
3 to 6+ years in Sales Operations, RevOps, GTM Systems, or Commercial Operations Hands on CRM administration experience and sales automation systems Experience managing modern GTM stacks including tools such as Clay Strong understanding of lifecycle modeling and pipeline management Experience building automation and routing logic Comfort working directly with sales teams and improving rep productivity Experience building forecasting infrastructure Strong analytical skills and attention to detail Preferred
Experience in healthcare or other regulated industries Experience supporting multi motion environments including B2B, D2C, and B2B2C Experience working in high growth or AI native environments Traits That Matter Here
Builder mentality with high agency and ownership Strong operational judgment Analytical rigor and discipline around measurement Comfortable navigating ambiguity while bringing structure Direct, pragmatic communicator Why This Role Matters
As Frontera scales across enterprise, partner, and Direct to Parent channels, our commercial systems must operate with clarity and precision. This role ensures that CRM integrity, Clay powered outbound workflows, lifecycle configuration, and reporting infrastructure are strong enough to support durable growth without creating operational drag. You will help maintain and scale the commercial backbone of a category defining behavioral health company. Why Frontera?
Opportunity to be at the forefront of innovation in pediatric healthcare. Work on challenging and impactful projects that leverage cutting-edge technologies. Collaborate with a talented and passionate team in a fast-paced and dynamic environment. Make a real difference in the lives of children and families in rural communities. Competitive salary and benefits package. Dog-friendly office. Catered lunch from local Denver restaurants five days a week, plus occasional breakfasts and dinners. Robust snack program and great coffee options (including cappuccino machine and cold brew cans). Regular team events and low-key socials. Up to $150/month commuter stipend, discounted nearby parking, and a discounted Colorado Athletic Club membership. Thoughtfully designed space for focus, collaboration, and connection. Competitive health benefits, stock options, 401(k), and generous PTO. Join us in building the future of behavioral healthcare! Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is voluntary and will not be considered in the hiring process. Any information you provide will be confidential. As set forth in Frontera’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed, please indicate by making the appropriate selection. As a government contractor subject to VEVRAA, we request this information to measure outreach effectiveness. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran entitled to compensation under laws administered by the Secretary of Veterans Affairs; or a person discharged due to service-connected disability. A "recently separated veteran" means any veteran during the three-year period following discharge. An "active duty wartime or campaign badge veteran" means a veteran who served during a war or campaign for which a badge is authorized. An "Armed forces service medal veteran" means a veteran who participated in a U.S. military operation with an Armed Forces service medal. Select... Voluntary Self-Identification of Disability
Form CC-305 — Page 1 of 1 OMB Control Number 1250-0005 — Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. Completing this form is voluntary and confidential. The information collected is used to measure our progress in meeting our diversity goals. Disability information is confidential and used solely for compliance purposes. For more information, visit the U.S. Department of Labor OFCCP website.
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