Retention Specialist II
Vuori, Inc, Carlsbad, CA, United States
Compensation: USD 70,000 - USD 80,000 - yearly
Company Description Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.
Job Description As theRetentionSpecialistIIat Vuori, you will support the execution and optimization of lifecycle marketing across email and SMS, helping build meaningful customer relationships and drive retention. This role is primarily focused on lifecycle execution, experimentation, and performance optimization, while also supporting loyalty-related initiatives as they intersect with lifecycle marketing and customer engagement.
You’llcollaborate closely with partners across Marketing, Creative, Technology, Analytics, Retail, and Merch Planning to deliver cohesive, on-brand, and performance-driven communications across owned channels. This role isa strong foundationfor future growth in CRM and lifecycle marketing, offering hands‑on experience in high‑impact programs at a fast‑growing brand.
The ideal candidate is passionate about lifecycle and retention marketing, thrives in a fast‑paced environment, and brings a detail‑oriented, data‑informed mindset to execution and testing.
Whatyou’llget to do:
Lifecycle Marketing (Primary Focus)
Serve as a key member of the retention team, supporting the execution of lifecycle email and SMS campaigns that drive customer engagement and retention
Execute lifecycle marketing tests (e.g., A/B testing, segmentation strategies, triggered journeys) to improve performance and deepen customer relationships
Assist with QA, testing, and deployment of campaigns within CDP and ESP platforms
Track and analyze performance metrics, providing reporting and insights to inform ongoing optimization
Partner cross‑functionally with creative, copy, site merchandising, and acquisition teams to ensure brand consistency and alignment
Coordinate campaign assets, timelines, and workflows in partnership with creative and project management teams
Maintain clear communication with stakeholders to ensure timely, accurate execution of lifecycle initiatives
Loyalty Support
Support loyalty initiatives as they relate to lifecycle marketing, including triggered communications, customer journeys, and testing tied to loyalty moments
Partner closely with Loyalty leads to help operationalize loyalty‑related lifecycle campaigns within email and SMS channels
Assist in pulling performance insights and learnings from lifecycle campaigns that inform loyalty optimization and future strategy
Email & SMS Marketing
Build and schedule email campaigns within the ESP
Partner with creative on copy, asset coordination, and layout execution
Pull post‑send performance reports to identify trends and insights
Draft and deploy SMS campaigns aligned with the marketing calendar and brand tone
Monitor performance metrics and support ongoing optimization strategies
Manage day‑to‑day workflows using project management tools (e.g., Asana) to ensure organized, timely execution
Qualifications Who you are:
3+ years of experience in lifecycle, retention, CRM, or email/SMS marketing, ideally within eCommerce or retail
Working knowledge of Klaviyo (or similar ESP) and SMS platforms
Experience using project management tools such as Asana
Strong attention to detail, organization, and time management skills
High-level understanding of analytics, testing, and performance reporting
Excellent written communication and proofreading skills
Comfort working in a fast‑paced environment with shifting priorities
Familiarity with Shopify or similar CMS platforms a plus
Additional Information Our investment in you:
At Vuori, we’re proud to offer the following to our employees:
Health Insurance
Savings and Retirement Plan
Employee Assistance Program
Paid Time Off
Wellness & Fitness benefits
The salary range for this role is $70,000 per year - $80,000 per year.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr
Company Description Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.
Job Description As theRetentionSpecialistIIat Vuori, you will support the execution and optimization of lifecycle marketing across email and SMS, helping build meaningful customer relationships and drive retention. This role is primarily focused on lifecycle execution, experimentation, and performance optimization, while also supporting loyalty-related initiatives as they intersect with lifecycle marketing and customer engagement.
You’llcollaborate closely with partners across Marketing, Creative, Technology, Analytics, Retail, and Merch Planning to deliver cohesive, on-brand, and performance-driven communications across owned channels. This role isa strong foundationfor future growth in CRM and lifecycle marketing, offering hands‑on experience in high‑impact programs at a fast‑growing brand.
The ideal candidate is passionate about lifecycle and retention marketing, thrives in a fast‑paced environment, and brings a detail‑oriented, data‑informed mindset to execution and testing.
Whatyou’llget to do:
Lifecycle Marketing (Primary Focus)
Serve as a key member of the retention team, supporting the execution of lifecycle email and SMS campaigns that drive customer engagement and retention
Execute lifecycle marketing tests (e.g., A/B testing, segmentation strategies, triggered journeys) to improve performance and deepen customer relationships
Assist with QA, testing, and deployment of campaigns within CDP and ESP platforms
Track and analyze performance metrics, providing reporting and insights to inform ongoing optimization
Partner cross‑functionally with creative, copy, site merchandising, and acquisition teams to ensure brand consistency and alignment
Coordinate campaign assets, timelines, and workflows in partnership with creative and project management teams
Maintain clear communication with stakeholders to ensure timely, accurate execution of lifecycle initiatives
Loyalty Support
Support loyalty initiatives as they relate to lifecycle marketing, including triggered communications, customer journeys, and testing tied to loyalty moments
Partner closely with Loyalty leads to help operationalize loyalty‑related lifecycle campaigns within email and SMS channels
Assist in pulling performance insights and learnings from lifecycle campaigns that inform loyalty optimization and future strategy
Email & SMS Marketing
Build and schedule email campaigns within the ESP
Partner with creative on copy, asset coordination, and layout execution
Pull post‑send performance reports to identify trends and insights
Draft and deploy SMS campaigns aligned with the marketing calendar and brand tone
Monitor performance metrics and support ongoing optimization strategies
Manage day‑to‑day workflows using project management tools (e.g., Asana) to ensure organized, timely execution
Qualifications Who you are:
3+ years of experience in lifecycle, retention, CRM, or email/SMS marketing, ideally within eCommerce or retail
Working knowledge of Klaviyo (or similar ESP) and SMS platforms
Experience using project management tools such as Asana
Strong attention to detail, organization, and time management skills
High-level understanding of analytics, testing, and performance reporting
Excellent written communication and proofreading skills
Comfort working in a fast‑paced environment with shifting priorities
Familiarity with Shopify or similar CMS platforms a plus
Additional Information Our investment in you:
At Vuori, we’re proud to offer the following to our employees:
Health Insurance
Savings and Retirement Plan
Employee Assistance Program
Paid Time Off
Wellness & Fitness benefits
The salary range for this role is $70,000 per year - $80,000 per year.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr