Lead Marketer - Revenue Marketing, Upmarket Segment, EMEA
Hubspot, Cambridge, MA, United States
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Lead Marketer - Revenue Marketing, Upmarket Segment, EMEA Marketing Remote - Ireland 1067907
We are looking for a skilled marketing professional that has experience working closely with sales teams and can build programs to scale and accelerate pipeline generation in the upmarket customer segment. You will partner with marketing, sales, and customer success teams to build strong plays that can be leveraged to help drive revenue growth in EMEA.
The ideal candidate understands sales cycles, especially in EMEA markets, and uses data to identify and prioritize opportunities that inform the overall campaign strategy. They excel at relationship-building and have excellent communication skills.
Responsibilities
Deeply understand Upmarket Customers: Delve into the unique needs and aspirations of the upmarket customer segment. Align all marketing initiatives to support and amplify their goals, ensuring your strategies resonate with their expectations.
Proactive Opportunity Identification: Use advanced AI tools and database insights to deploy prospecting opportunities and generate ready-to-use sales prospecting motions. Collaborate closely with regional sales teams to develop comprehensive, data-driven campaigns that target high-value customers, driving substantial revenue growth.
Innovative Prospecting Programs: Craft and implement strategic prospecting programs enhanced by AI-powered targeting and personalization, tailored to the integrated marketing calendar across EMEA. These programs focus on engaging the upmarket customer base effectively through innovative outreach methods.
Strategic Prospecting Programs: Craft and implement strategic prospecting programs tailored to the integrated marketing calendar across EMEA. These programs focus on acquiring net new revenue by engaging the upmarket customer base effectively.
Establish and nurture robust relationships with key stakeholders in Regional Marketing, Sales, Business Development, and Data and Technical Sales teams. This alignment ensures collective success and maximizes results in engaging the upmarket segment.
Master the EMEA Prospecting Calendar: Take ownership of the EMEA-wide prospecting calendar for GS, coordinating comprehensive plans across France, UKI, DACH, and Nordilux. This calendar will be the cornerstone of aligning efforts and optimising market impact.
AI-Enhanced Campaigns and Messaging: Design and engineer the logic for targeted campaigns across EMEA, utilising AI tools to build the sequences and personalisation layers that regional teams will deploy.
Data-Driven Optimization: Continuously monitor and analyze KPIs to gauge the impact of marketing initiatives. Utilize data-driven insights to refine strategies and enhance campaign performance, ensuring maximum revenue growth in the upmarket segment.
Requirements
We’re looking for someone who is a self-starter, a great teammate, and someone who has 7+ years of high-tech, sales or marketing experience, preferably in a field-facing role.
Experience implementing and utilizing AI tools and modern B2B tools and technologies to optimize marketing campaigns.
Strong understanding of how to leverage data analytics and AI for campaign optimization and customer segmentation.
Excellent project management skills.
Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a very high-velocity, shifting environment.
Ability to work collaboratively in a cross-functional team environment.
A clear understanding of B2B SaaS sales processes, field marketing, and sales enablement content creation.
Solid business acumen, with sales experience or enablement experience, is a must.
Very analytical and uses data to solve problems.
Are an excellent communicator, writer, and storyteller in English.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Apply for This Job HubSpot, Inc. is an equal opportunity employer. As a federal contractor, we take affirmative action to ensure equal opportunity and all candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.
To assist HubSpot in its commitments and compliance with federal and state record keeping, reporting and other legal requirements, you are invited to provide the following information. In accordance with applicable law, we may also use the information in an aggregated, anonymous form to help us improve diversity at HubSpot.
Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or affect your candidacy in any way. Any information that you do provide will be recorded and maintained in a confidential file.
What is your gender?
Are you currently based in the country this position is advertised for or are you prepared to relocate yourself for this position? This position requires a proficient level of written and spoken English. Are you proficient in English? Were you previously employed at HubSpot Inc or any of its subsidiaries? If Yes, please select which entity below.
Can you give a short overview of how you’ve rolled out AI solutions for yourself or your team?
Location
#J-18808-Ljbffr
All Open Positions However you identify or whatever your path here, please apply if you see a position that makes your heart skip a beat. Come join us and help us build a global company where we're all proud to belong.
← Back to all openings
Lead Marketer - Revenue Marketing, Upmarket Segment, EMEA Marketing Remote - Ireland 1067907
We are looking for a skilled marketing professional that has experience working closely with sales teams and can build programs to scale and accelerate pipeline generation in the upmarket customer segment. You will partner with marketing, sales, and customer success teams to build strong plays that can be leveraged to help drive revenue growth in EMEA.
The ideal candidate understands sales cycles, especially in EMEA markets, and uses data to identify and prioritize opportunities that inform the overall campaign strategy. They excel at relationship-building and have excellent communication skills.
Responsibilities
Deeply understand Upmarket Customers: Delve into the unique needs and aspirations of the upmarket customer segment. Align all marketing initiatives to support and amplify their goals, ensuring your strategies resonate with their expectations.
Proactive Opportunity Identification: Use advanced AI tools and database insights to deploy prospecting opportunities and generate ready-to-use sales prospecting motions. Collaborate closely with regional sales teams to develop comprehensive, data-driven campaigns that target high-value customers, driving substantial revenue growth.
Innovative Prospecting Programs: Craft and implement strategic prospecting programs enhanced by AI-powered targeting and personalization, tailored to the integrated marketing calendar across EMEA. These programs focus on engaging the upmarket customer base effectively through innovative outreach methods.
Strategic Prospecting Programs: Craft and implement strategic prospecting programs tailored to the integrated marketing calendar across EMEA. These programs focus on acquiring net new revenue by engaging the upmarket customer base effectively.
Establish and nurture robust relationships with key stakeholders in Regional Marketing, Sales, Business Development, and Data and Technical Sales teams. This alignment ensures collective success and maximizes results in engaging the upmarket segment.
Master the EMEA Prospecting Calendar: Take ownership of the EMEA-wide prospecting calendar for GS, coordinating comprehensive plans across France, UKI, DACH, and Nordilux. This calendar will be the cornerstone of aligning efforts and optimising market impact.
AI-Enhanced Campaigns and Messaging: Design and engineer the logic for targeted campaigns across EMEA, utilising AI tools to build the sequences and personalisation layers that regional teams will deploy.
Data-Driven Optimization: Continuously monitor and analyze KPIs to gauge the impact of marketing initiatives. Utilize data-driven insights to refine strategies and enhance campaign performance, ensuring maximum revenue growth in the upmarket segment.
Requirements
We’re looking for someone who is a self-starter, a great teammate, and someone who has 7+ years of high-tech, sales or marketing experience, preferably in a field-facing role.
Experience implementing and utilizing AI tools and modern B2B tools and technologies to optimize marketing campaigns.
Strong understanding of how to leverage data analytics and AI for campaign optimization and customer segmentation.
Excellent project management skills.
Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a very high-velocity, shifting environment.
Ability to work collaboratively in a cross-functional team environment.
A clear understanding of B2B SaaS sales processes, field marketing, and sales enablement content creation.
Solid business acumen, with sales experience or enablement experience, is a must.
Very analytical and uses data to solve problems.
Are an excellent communicator, writer, and storyteller in English.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Apply for This Job HubSpot, Inc. is an equal opportunity employer. As a federal contractor, we take affirmative action to ensure equal opportunity and all candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.
To assist HubSpot in its commitments and compliance with federal and state record keeping, reporting and other legal requirements, you are invited to provide the following information. In accordance with applicable law, we may also use the information in an aggregated, anonymous form to help us improve diversity at HubSpot.
Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or affect your candidacy in any way. Any information that you do provide will be recorded and maintained in a confidential file.
What is your gender?
Are you currently based in the country this position is advertised for or are you prepared to relocate yourself for this position? This position requires a proficient level of written and spoken English. Are you proficient in English? Were you previously employed at HubSpot Inc or any of its subsidiaries? If Yes, please select which entity below.
Can you give a short overview of how you’ve rolled out AI solutions for yourself or your team?
Location
#J-18808-Ljbffr