Growth & Lifecycle Marketer
MentorPass, Austin, TX, United States
MentorPass is a mentorship marketplace that connects consumer brand founders with 500+ of the top operators, founders, and executives in DTC and retail. Our mentors have built some of the fastest-growing brands in the industry — and our mentees are building the next wave.
We’ve grown to millions in revenue over five years through organic word of mouth and community alone - no paid marketing, no growth team. This is our first marketing hire, which means two things: there's a ton of low-hanging fruit, and you’ll have real ownership from day one.
The Role You’ll own the full customer lifecycle — from the moment someone signs up to the moment they become a repeat buyer and advocate. You’ll also be the connective tissue of our community, helping mentors and mentees tell their stories and stay engaged.
This is a hands‑on, execution‑heavy role. You’re not managing a team or writing briefs. You’re in the tools, building sequences, running experiments, and shipping weekly.
Lifecycle & Activation (Primary Focus) Own the signup → first session → repeat customer journey. Build, test, and optimize every email sequence across the funnel. Run A/B tests weekly. Identify drop‑off points and fix them. You’ll obsess over activation rates, time‑to‑value, retention curves, and LTV.
Community & Content Engage with our mentor and mentee community to surface stories worth telling. Curate and write our weekly newsletter. Keep the community active and connected across channels. You’re not just sending emails — you’re building relationships that make the marketplace stickier.
Build and maintain a growth dashboard. Run weekly reporting to the CEO. Surface insights that drive decisions. Identify gaps in the funnel and design experiments to close them.
Revenue Accountability Everything you do ladders up to revenue. We’ll set clear targets together — things like activation rate, session volume, retention, and GMV growth — and you’ll have the autonomy to figure out how to hit them. Lifecycle is the first priority, but this role will have the opportunity to take on acquisition as well.
What Success Looks Like First 90 days:
You’ve audited every touchpoint, rebuilt the core email sequences, and have a live growth dashboard. Activation rate is measurably improving.
First 6 months:
You own a repeatable experimentation cadence. Retention is trending up. The newsletter has a growing, engaged audience. You’ve identified and are executing on the 2–3 highest‑leverage growth levers. Focusing more on top of funnel.
First year:
We’ve doubled revenue. You have a clear case for what to invest in next — whether that’s hiring, new channels, or new product surface area.
Who You Are
3–5+ years in growth, lifecycle, or retention marketing at a startup or marketplace
Hands‑on builder — you create and ship email sequences yourself, not spec them for someone else
Technically competent and comfortable with analytics tools and building dashboards
Experience in e‑commerce, education/info products, or community business models is a plus
Operator mentality — you move fast, operate well with ambiguity, and get things done
Compensation & Equity Competitive base salary, bonus structure, and opportunities for meaningful equity in the company. This role has a clear path to leading marketing at MentorPass as we scale.
Bonus If you’ve read this far and you’re excited, send an email to Kenny@MentorPass.co with a short note on why you’re a good fit for this role.
#J-18808-Ljbffr
We’ve grown to millions in revenue over five years through organic word of mouth and community alone - no paid marketing, no growth team. This is our first marketing hire, which means two things: there's a ton of low-hanging fruit, and you’ll have real ownership from day one.
The Role You’ll own the full customer lifecycle — from the moment someone signs up to the moment they become a repeat buyer and advocate. You’ll also be the connective tissue of our community, helping mentors and mentees tell their stories and stay engaged.
This is a hands‑on, execution‑heavy role. You’re not managing a team or writing briefs. You’re in the tools, building sequences, running experiments, and shipping weekly.
Lifecycle & Activation (Primary Focus) Own the signup → first session → repeat customer journey. Build, test, and optimize every email sequence across the funnel. Run A/B tests weekly. Identify drop‑off points and fix them. You’ll obsess over activation rates, time‑to‑value, retention curves, and LTV.
Community & Content Engage with our mentor and mentee community to surface stories worth telling. Curate and write our weekly newsletter. Keep the community active and connected across channels. You’re not just sending emails — you’re building relationships that make the marketplace stickier.
Build and maintain a growth dashboard. Run weekly reporting to the CEO. Surface insights that drive decisions. Identify gaps in the funnel and design experiments to close them.
Revenue Accountability Everything you do ladders up to revenue. We’ll set clear targets together — things like activation rate, session volume, retention, and GMV growth — and you’ll have the autonomy to figure out how to hit them. Lifecycle is the first priority, but this role will have the opportunity to take on acquisition as well.
What Success Looks Like First 90 days:
You’ve audited every touchpoint, rebuilt the core email sequences, and have a live growth dashboard. Activation rate is measurably improving.
First 6 months:
You own a repeatable experimentation cadence. Retention is trending up. The newsletter has a growing, engaged audience. You’ve identified and are executing on the 2–3 highest‑leverage growth levers. Focusing more on top of funnel.
First year:
We’ve doubled revenue. You have a clear case for what to invest in next — whether that’s hiring, new channels, or new product surface area.
Who You Are
3–5+ years in growth, lifecycle, or retention marketing at a startup or marketplace
Hands‑on builder — you create and ship email sequences yourself, not spec them for someone else
Technically competent and comfortable with analytics tools and building dashboards
Experience in e‑commerce, education/info products, or community business models is a plus
Operator mentality — you move fast, operate well with ambiguity, and get things done
Compensation & Equity Competitive base salary, bonus structure, and opportunities for meaningful equity in the company. This role has a clear path to leading marketing at MentorPass as we scale.
Bonus If you’ve read this far and you’re excited, send an email to Kenny@MentorPass.co with a short note on why you’re a good fit for this role.
#J-18808-Ljbffr