Manager, Go-to-Market, B2C/B2B
Brother USA, Bridgewater, MA, United States
Company Overview
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award‑winning printers, sewing machines, P‑touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer‑centric, and socially responsible. We value work‑life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year‑round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self‑paced learning.
Role Overview The
Manager, Go‑to‑Market, B2C/B2B
leads initiatives that optimize profitability, drive velocity, and strengthen performance across the dealer sales channel. This role serves as the connective tissue between Product Marketing, Sales, Finance, and Customer Experience Center (CXC) — ensuring every product launch, promotion, and pricing decision is grounded in insight, aligned across teams, and executed with excellence. The ideal candidate is equal parts strategist and operator, with a strong grasp of analytics and an ability to turn data into action.
Duties & Responsibilities Pricing & Promotion Strategy
Develop and implement pricing and promotional strategies that maximize revenue and margin performance
Own Instant Rebate (IR) calendars, UMAP planning, and channel differentiation frameworks
Analyze promotional ROI and make recommendations for optimization
Channel Management
Oversee segmentation and strategy for dealer, retail, and e‑commerce channels
Partner with Sales to identify and develop channel‑specific growth initiatives
Ensure consistent and effective product positioning across all customer touchpoints
Performance Analytics
Monitor and analyze POS data, demand forecasts, and promotional performance
Provide actionable insights to improve sell‑through velocity and margin contribution
Build reporting tools that measure Go‑To‑Market (GTM) effectiveness and inform future strategies
Cross‑Functional GTM Execution
Collaborate with Product Marketing, Sales, Finance, and CXC to align launch timelines and messaging
Lead Go‑To‑Market (GTM) planning sessions and post‑launch reviews
Maintain Go‑To‑Market (GTM) playbooks and supports continuous improvement in execution
Monitor Home Appliance Division brand engagement metrics and adjust content strategies based on participation and feedback
Experience & Qualifications Education Bachelor's Degree (or equivalent experience) in Marketing, Communications, Business, or related field
Master's Degree, MBA - Preferred Master's Degree, MBA preferred, or related advanced degree
Experience Minimum 8 years combination of relevant experience spanning the following areas:
Experience in Product Marketing management, brand management, or category leadership
Proven experience driving performance across multi‑channel environments (retail, dealer, e‑commerce)
Experience with interpreting POS data and forecasting trends
Strong Marketing Communications/Branding Experience
Software/Technical Skills
Knowledge of CRM, CMS, or communication and forecasting tools (Salesforce, SharePoint, SAP, etc.)
Knowledge of Microsoft Office (Outlook, PowerPoint, Word, Excel, Teams)
Knowledge of Project Management tools (Workfront)
Knowledge of Tableau - Preferred
Other Skills/Knowledge/Abilities
Strong leadership and cross‑functional project management skills
Exceptional written and verbal communication skills, with the ability to influence stakeholders towards aligned outcomes
Exceptional Analytical skills and data‑driven mindset with the ability to translate insights into strategy
Ability to build strong internal and external stakeholder relationships
Excellent attention to detail
Ability to think strategically with a passion for execution and measurable results
Knowledge of sewing, crafting, and creative retail community
Additional Details For This Role This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager.
Base Salary The targeted base salary range for this position is $110,000- $135,000 per year.
Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.
Additional Compensation This position is eligible for a 15% bonus at 100% of target, with the opportunity to achieve above 100%, dependent on company performance and in alignment with company bonus plans.
Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.
Our Benefits We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at https://mybenefits.nfp.com/Brother/2026/guidebook/
Our Mission, Vision & Culture Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers—accountability, authenticity, boldness, and excellence—to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.
About Where We Work Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet—equivalent to 26 football fields—and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.
Equal Opportunity Employer (EOE) Statement Brother International Corporation (Brother) is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state, or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at eoe_applicant_accommodations@brother.com.
#J-18808-Ljbffr
Why Work at Brother Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer‑centric, and socially responsible. We value work‑life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year‑round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self‑paced learning.
Role Overview The
Manager, Go‑to‑Market, B2C/B2B
leads initiatives that optimize profitability, drive velocity, and strengthen performance across the dealer sales channel. This role serves as the connective tissue between Product Marketing, Sales, Finance, and Customer Experience Center (CXC) — ensuring every product launch, promotion, and pricing decision is grounded in insight, aligned across teams, and executed with excellence. The ideal candidate is equal parts strategist and operator, with a strong grasp of analytics and an ability to turn data into action.
Duties & Responsibilities Pricing & Promotion Strategy
Develop and implement pricing and promotional strategies that maximize revenue and margin performance
Own Instant Rebate (IR) calendars, UMAP planning, and channel differentiation frameworks
Analyze promotional ROI and make recommendations for optimization
Channel Management
Oversee segmentation and strategy for dealer, retail, and e‑commerce channels
Partner with Sales to identify and develop channel‑specific growth initiatives
Ensure consistent and effective product positioning across all customer touchpoints
Performance Analytics
Monitor and analyze POS data, demand forecasts, and promotional performance
Provide actionable insights to improve sell‑through velocity and margin contribution
Build reporting tools that measure Go‑To‑Market (GTM) effectiveness and inform future strategies
Cross‑Functional GTM Execution
Collaborate with Product Marketing, Sales, Finance, and CXC to align launch timelines and messaging
Lead Go‑To‑Market (GTM) planning sessions and post‑launch reviews
Maintain Go‑To‑Market (GTM) playbooks and supports continuous improvement in execution
Monitor Home Appliance Division brand engagement metrics and adjust content strategies based on participation and feedback
Experience & Qualifications Education Bachelor's Degree (or equivalent experience) in Marketing, Communications, Business, or related field
Master's Degree, MBA - Preferred Master's Degree, MBA preferred, or related advanced degree
Experience Minimum 8 years combination of relevant experience spanning the following areas:
Experience in Product Marketing management, brand management, or category leadership
Proven experience driving performance across multi‑channel environments (retail, dealer, e‑commerce)
Experience with interpreting POS data and forecasting trends
Strong Marketing Communications/Branding Experience
Software/Technical Skills
Knowledge of CRM, CMS, or communication and forecasting tools (Salesforce, SharePoint, SAP, etc.)
Knowledge of Microsoft Office (Outlook, PowerPoint, Word, Excel, Teams)
Knowledge of Project Management tools (Workfront)
Knowledge of Tableau - Preferred
Other Skills/Knowledge/Abilities
Strong leadership and cross‑functional project management skills
Exceptional written and verbal communication skills, with the ability to influence stakeholders towards aligned outcomes
Exceptional Analytical skills and data‑driven mindset with the ability to translate insights into strategy
Ability to build strong internal and external stakeholder relationships
Excellent attention to detail
Ability to think strategically with a passion for execution and measurable results
Knowledge of sewing, crafting, and creative retail community
Additional Details For This Role This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager.
Base Salary The targeted base salary range for this position is $110,000- $135,000 per year.
Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.
Additional Compensation This position is eligible for a 15% bonus at 100% of target, with the opportunity to achieve above 100%, dependent on company performance and in alignment with company bonus plans.
Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.
Our Benefits We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at https://mybenefits.nfp.com/Brother/2026/guidebook/
Our Mission, Vision & Culture Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers—accountability, authenticity, boldness, and excellence—to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.
About Where We Work Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet—equivalent to 26 football fields—and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.
Equal Opportunity Employer (EOE) Statement Brother International Corporation (Brother) is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state, or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at eoe_applicant_accommodations@brother.com.
#J-18808-Ljbffr