Marketing Manager
CarAdvise, Atlanta, GA, United States
Reports To:
Chief Product & Experience Officer
CarAdvise is looking for a data-driven, proactive Marketing Manager who thrives in fast-paced SaaS environments and takes ownership from concept through execution. This role sits at the intersection of growth marketing, lifecycle marketing, and product marketing, focused on driving user activation, engagement, retention, and product usage across both B2C and B2B audiences.
You are naturally curious, highly analytical, and a self-starter who identifies opportunities without waiting for direction. You combine strategic thinking with hands‑on execution — equally comfortable developing campaign concepts, writing copy, analyzing performance, and launching campaigns independently.
Marketing Manager Company:
CarAdvise
Location:
Remote / Hybrid
Experience:
5 - 7 Years
Key Responsibilities Growth & Lifecycle Marketing
Develop and execute marketing campaigns that drive user activation, engagement, retention, and product adoption
Create onboarding, nurture, and lifecycle campaigns across email, SMS, and in-product channels
Continuously optimize customer journeys using behavioral and performance data
Identify growth opportunities through experimentation and testing
Product Marketing
Partner closely with Product and Customer Success teams to support product launches and feature adoption
Translate product capabilities into compelling customer‑facing messaging and value propositions
Build campaigns that educate users and drive product usage
Campaign Strategy & Execution
Own campaigns end-to-end: concept creation → messaging → execution → analysis → optimization
Develop creative campaign concepts aligned to business objectives
Write high‑performing marketing copy across email, SMS, landing pages, and digital channels
Create basic visual assets and campaign layouts, when needed
Marketing Automation & Operations
Build, manage, and optimize campaigns using HubSpot, Klaviyo, and in-product comms platforms
Segment audiences and personalize communications based on lifecycle stage and behavior
Apply email and SMS best practices to improve deliverability, engagement, and conversion
Monitor campaign performance and provide actionable insights
Analytics & Optimization
Use data to inform strategy and prioritize initiatives
Define success metrics and analyze campaign performance
Run A/B tests and iterative experiments to improve results
Report on impact tied to activation, engagement, and revenue outcomes
Qualifications Required
5 - 7 years of experience in marketing within a technology or digital product company
Self‑starter mindset with strong ownership and execution ability; bias toward action and experimentation
Strong ownership mentality
Experience supporting both B2C and B2B marketing initiatives
Proven success creating lifecycle, onboarding, or product marketing campaigns
Hands‑on experience with HubSpot, Klaviyo, Wordpress
Strong understanding of email and SMS marketing best practices
Excellent copywriting and messaging skills
Comfortable creating basic marketing visuals or layouts
Preferred
Automotive or fleet experience
Highly analytical with experience using performance data to guide decisions
Familiarity with growth experimentation frameworks
Experience working closely with product and engineering teams
Understanding of customer lifecycle and retention strategies
About CarAdvise CarAdvise is the nation's leading online platform for automotive maintenance and repair services. Our proprietary technology makes car care more trustworthy, convenient, and affordable for both consumers and fleets. With integration into a network of 30,000 shops, users can locate, compare prices, approve services, and pay from their smartphone. CarAdvise offers discounted pricing for consumers and fleets and support from ASE certified technicians.
Why CarAdvise?
Innovative Culture: Be part of a groundbreaking company that’s transforming fleet maintenance.
Career Growth: Opportunities for professional development and career advancement.
Impact: Make a tangible difference by driving business growth and improving fleet operations for our clients.
Collaborative Environment: Work with a passionate and innovative team committed to shared success.
Your Chance to Be Part of Something Great, Early: CarAdvise is positioned to change the way drivers maintain their vehicles, typically the first or second largest asset; be part of something special.
#J-18808-Ljbffr
Chief Product & Experience Officer
CarAdvise is looking for a data-driven, proactive Marketing Manager who thrives in fast-paced SaaS environments and takes ownership from concept through execution. This role sits at the intersection of growth marketing, lifecycle marketing, and product marketing, focused on driving user activation, engagement, retention, and product usage across both B2C and B2B audiences.
You are naturally curious, highly analytical, and a self-starter who identifies opportunities without waiting for direction. You combine strategic thinking with hands‑on execution — equally comfortable developing campaign concepts, writing copy, analyzing performance, and launching campaigns independently.
Marketing Manager Company:
CarAdvise
Location:
Remote / Hybrid
Experience:
5 - 7 Years
Key Responsibilities Growth & Lifecycle Marketing
Develop and execute marketing campaigns that drive user activation, engagement, retention, and product adoption
Create onboarding, nurture, and lifecycle campaigns across email, SMS, and in-product channels
Continuously optimize customer journeys using behavioral and performance data
Identify growth opportunities through experimentation and testing
Product Marketing
Partner closely with Product and Customer Success teams to support product launches and feature adoption
Translate product capabilities into compelling customer‑facing messaging and value propositions
Build campaigns that educate users and drive product usage
Campaign Strategy & Execution
Own campaigns end-to-end: concept creation → messaging → execution → analysis → optimization
Develop creative campaign concepts aligned to business objectives
Write high‑performing marketing copy across email, SMS, landing pages, and digital channels
Create basic visual assets and campaign layouts, when needed
Marketing Automation & Operations
Build, manage, and optimize campaigns using HubSpot, Klaviyo, and in-product comms platforms
Segment audiences and personalize communications based on lifecycle stage and behavior
Apply email and SMS best practices to improve deliverability, engagement, and conversion
Monitor campaign performance and provide actionable insights
Analytics & Optimization
Use data to inform strategy and prioritize initiatives
Define success metrics and analyze campaign performance
Run A/B tests and iterative experiments to improve results
Report on impact tied to activation, engagement, and revenue outcomes
Qualifications Required
5 - 7 years of experience in marketing within a technology or digital product company
Self‑starter mindset with strong ownership and execution ability; bias toward action and experimentation
Strong ownership mentality
Experience supporting both B2C and B2B marketing initiatives
Proven success creating lifecycle, onboarding, or product marketing campaigns
Hands‑on experience with HubSpot, Klaviyo, Wordpress
Strong understanding of email and SMS marketing best practices
Excellent copywriting and messaging skills
Comfortable creating basic marketing visuals or layouts
Preferred
Automotive or fleet experience
Highly analytical with experience using performance data to guide decisions
Familiarity with growth experimentation frameworks
Experience working closely with product and engineering teams
Understanding of customer lifecycle and retention strategies
About CarAdvise CarAdvise is the nation's leading online platform for automotive maintenance and repair services. Our proprietary technology makes car care more trustworthy, convenient, and affordable for both consumers and fleets. With integration into a network of 30,000 shops, users can locate, compare prices, approve services, and pay from their smartphone. CarAdvise offers discounted pricing for consumers and fleets and support from ASE certified technicians.
Why CarAdvise?
Innovative Culture: Be part of a groundbreaking company that’s transforming fleet maintenance.
Career Growth: Opportunities for professional development and career advancement.
Impact: Make a tangible difference by driving business growth and improving fleet operations for our clients.
Collaborative Environment: Work with a passionate and innovative team committed to shared success.
Your Chance to Be Part of Something Great, Early: CarAdvise is positioned to change the way drivers maintain their vehicles, typically the first or second largest asset; be part of something special.
#J-18808-Ljbffr