Associate Brand Manager | Charlotte, NC OR Nellysford, VA
Artbrewventures, Charlotte, NC, United States
Associate Brand Manager | Charlotte, NC OR Nellysford, VA page is loaded## Associate Brand Manager | Charlotte, NC OR Nellysford, VAlocations:
ABV Headquarters | Charlotte, NC:
Bold Rock Cider | Nellysford, VAtime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
JR100115Join our passionate community brought together by our love for great beer, cider, craft cocktails, and the process that makes it all happen. Quality is our thing, and so is staying curious—always learning, evolving, and pushing to get better at what we do. We’re fired up by the people who enjoy our pours and the teams that make it all possible. If you’re into collaboration, craft, and being part of a tight-knit crew, we’d love to raise a glass with you.**WHO WE ARE & WHAT WE OFFER**Artisanal Brewing Ventures (ABV) is a top 10 regional craft alcohol company in the US, made up of 5 long standing, successful craft brands (75+ combined years!): Victory Brewing, Bold Rock Cider, Sixpoint Brewery, Southern Tier Brewing & Southern Tier Distilling. We have locations in 5 states (NY, PA, OH, VA, NC) including taprooms, production facilities, & our corporate headquarters.* Competitive Compensation* Exceptional Health Benefits- No Waiting Period to Enroll- Paid Family Leave* Flexible Schedules & Generous Paid Time Off* Ample Product Discounts* Opportunities for Growth Across 5 Successful Brands**WHAT WE DO**Behind every great craft beverage is a dedicated team working tirelessly behind the scenes. Our corporate team handles everything from finance and human resources to marketing and sales, freeing our brewers and cidermakers to focus on what they do best — crafting innovative, high-quality beverages that stand out in the market. With a deep passion for the craft beverage industry and proven expertise, our support team ensures smooth operations and strategic growth, helping us deliver exceptional products to craft enthusiasts everywhere.**Associate Brand Manager | Charlotte, NC OR Nellysford, VA**
The Associate Brand Manager (ABM) is responsible for the implementation and execution of marketing plans for assigned product lines as well as leading cross functional teams in the creation and commercialization of new products/brands. The ABM is deeply involved in analysis related to business performance, marketing trends and any other Brand analysis. The ABM is responsible for providing business leadership through a demonstrated thorough understanding of the consumer, trade channels, customers and product lines.**WHAT YOU'LL DO*** Make recommendations for a tactical marketing and media plans that supports the marketing calendar to maximize revenue over the course of the year.* Monitor and analyze product performance and develops and implements action plans as well as maintaining key business performance and price tracking tools.* Track and maintain brand marketing budgets, including leading the budget forecasting process.* Leverage strong understanding of product lines – sales, trends, profitability to assist in the development of annual marketing and product portfolio strategy, which guides the role of various brewery brands, innovations and SKU rationalization efforts.* Lead cross functional teams to develop and execute commercialization plan for new product launches.* Develop a unique and engaging social voice and strategy for ABV brands and connect with consumers on social in unique and compelling ways that create a social feed that is advantaged vs. the competition* Partner with Digital Media & Creative team to develop communication programs (social, digital advertising, web content, and CRM programs) that are consistent with the Brand’s voice and executed within an effective media and social plan that builds awareness, engagement and perception of ABV brands* Accountable for execution of approved consumer promotion programs. Work cross functionally, within the marketing team, for effective project management and creative development.* Assists Brand Manager/VP in development of on and off premise promotional programs to support selling efforts and drive revenue.* Perform other business-related duties as assigned.**Key Competencies****People Agility –** Uses a high interpersonal effectiveness and effective written and verbal communication, along with a consistent and positive energy, to gain trust and support across the team.
Critical Thinker – Ability to leverage various data sets, making connections that create insightful strategies and actions, leading to impact in the marketplace.
**Agile Learning –** A curious learner who quickly assesses complex problems, seeing the big picture and adapting past experiences to new situations, to create opportunities and overcome challenges.
**Motivation & Tenacity –** Self-starter who knows how to prioritize multiple projects to get things done at a high level.
**Results Orientation –** Displays drive and initiative and focused on delivering the desired outcomes, but getting there through teamwork, collaboration, and aligning to ABV values.
**WHO WE'RE LOOKING FOR*** Bachelor’s degree required, MBA preferred* 2 plus years of experience in brand or retail/hospitality marketing* Experience with marketing communications in both digital and traditional marketing* Some travel required.* Proficient in Excel & PowerPoint* Beer/Adult Beverage experience is not a requirement**Disclaimer**This Job Description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and dutiesArtisanal Brewing Ventures is an Equal Opportunity Employer. #J-18808-Ljbffr
ABV Headquarters | Charlotte, NC:
Bold Rock Cider | Nellysford, VAtime type:
Full timeposted on:
Posted Yesterdayjob requisition id:
JR100115Join our passionate community brought together by our love for great beer, cider, craft cocktails, and the process that makes it all happen. Quality is our thing, and so is staying curious—always learning, evolving, and pushing to get better at what we do. We’re fired up by the people who enjoy our pours and the teams that make it all possible. If you’re into collaboration, craft, and being part of a tight-knit crew, we’d love to raise a glass with you.**WHO WE ARE & WHAT WE OFFER**Artisanal Brewing Ventures (ABV) is a top 10 regional craft alcohol company in the US, made up of 5 long standing, successful craft brands (75+ combined years!): Victory Brewing, Bold Rock Cider, Sixpoint Brewery, Southern Tier Brewing & Southern Tier Distilling. We have locations in 5 states (NY, PA, OH, VA, NC) including taprooms, production facilities, & our corporate headquarters.* Competitive Compensation* Exceptional Health Benefits- No Waiting Period to Enroll- Paid Family Leave* Flexible Schedules & Generous Paid Time Off* Ample Product Discounts* Opportunities for Growth Across 5 Successful Brands**WHAT WE DO**Behind every great craft beverage is a dedicated team working tirelessly behind the scenes. Our corporate team handles everything from finance and human resources to marketing and sales, freeing our brewers and cidermakers to focus on what they do best — crafting innovative, high-quality beverages that stand out in the market. With a deep passion for the craft beverage industry and proven expertise, our support team ensures smooth operations and strategic growth, helping us deliver exceptional products to craft enthusiasts everywhere.**Associate Brand Manager | Charlotte, NC OR Nellysford, VA**
The Associate Brand Manager (ABM) is responsible for the implementation and execution of marketing plans for assigned product lines as well as leading cross functional teams in the creation and commercialization of new products/brands. The ABM is deeply involved in analysis related to business performance, marketing trends and any other Brand analysis. The ABM is responsible for providing business leadership through a demonstrated thorough understanding of the consumer, trade channels, customers and product lines.**WHAT YOU'LL DO*** Make recommendations for a tactical marketing and media plans that supports the marketing calendar to maximize revenue over the course of the year.* Monitor and analyze product performance and develops and implements action plans as well as maintaining key business performance and price tracking tools.* Track and maintain brand marketing budgets, including leading the budget forecasting process.* Leverage strong understanding of product lines – sales, trends, profitability to assist in the development of annual marketing and product portfolio strategy, which guides the role of various brewery brands, innovations and SKU rationalization efforts.* Lead cross functional teams to develop and execute commercialization plan for new product launches.* Develop a unique and engaging social voice and strategy for ABV brands and connect with consumers on social in unique and compelling ways that create a social feed that is advantaged vs. the competition* Partner with Digital Media & Creative team to develop communication programs (social, digital advertising, web content, and CRM programs) that are consistent with the Brand’s voice and executed within an effective media and social plan that builds awareness, engagement and perception of ABV brands* Accountable for execution of approved consumer promotion programs. Work cross functionally, within the marketing team, for effective project management and creative development.* Assists Brand Manager/VP in development of on and off premise promotional programs to support selling efforts and drive revenue.* Perform other business-related duties as assigned.**Key Competencies****People Agility –** Uses a high interpersonal effectiveness and effective written and verbal communication, along with a consistent and positive energy, to gain trust and support across the team.
Critical Thinker – Ability to leverage various data sets, making connections that create insightful strategies and actions, leading to impact in the marketplace.
**Agile Learning –** A curious learner who quickly assesses complex problems, seeing the big picture and adapting past experiences to new situations, to create opportunities and overcome challenges.
**Motivation & Tenacity –** Self-starter who knows how to prioritize multiple projects to get things done at a high level.
**Results Orientation –** Displays drive and initiative and focused on delivering the desired outcomes, but getting there through teamwork, collaboration, and aligning to ABV values.
**WHO WE'RE LOOKING FOR*** Bachelor’s degree required, MBA preferred* 2 plus years of experience in brand or retail/hospitality marketing* Experience with marketing communications in both digital and traditional marketing* Some travel required.* Proficient in Excel & PowerPoint* Beer/Adult Beverage experience is not a requirement**Disclaimer**This Job Description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and dutiesArtisanal Brewing Ventures is an Equal Opportunity Employer. #J-18808-Ljbffr