Content Manager
24 Seven, Alpharetta, GA, United States
Full-Time, Salaried position
Salary: 100-110K + possible bonus
Location: Alpharetta, GA – required to be onsite Mon-Wed, WFH Thur-Fri
Industry: B2B (required)
What You’ll Do: Develop and Lead Content Strategy
Design, own, and continuously refine a comprehensive content strategy that supports lead generation, brand awareness, and customer education.
Build and manage an editorial/content calendar that aligns with product launches, campaigns, events, and key business priorities.
Identify core themes, narratives, and content pillars that reflect the organization’s value proposition and expertise.
Content Production
Plan, brief, and produce high-quality content (e.g., blog posts, white papers, solution briefs, case studies, videos, webinars, email campaigns, and social content).
Write and edit content directly while also coordinating contributions from subject‑matter experts, product teams, and external partners.
Ensure all content is technically accurate, audience‑relevant, and aligned to the buyer journey.
Develop and Maintain Quality Standards
Establish and document content guidelines, tone of voice, and editorial standards across all brands.
Enforce content development processes to ensure consistency, clarity, and brand alignment across all deliverables.
Perform quality checks to maintain high editorial and visual standards.
Campaign Content Expertise and Execution
Serve as the content subject matter expert (SME) during campaign planning and strategy discussions.
Partner closely with the Marketing Manager to concept, scope, and create campaign assets on time and within budget.
Ensure content supports clear calls to action and aligns with campaign objectives and timelines.
Optimize for Performance
Edit, proofread, and optimize content for SEO, readability, user experience, and conversion effectiveness.
Conduct keyword research and apply SEO best practices to increase organic visibility and engagement.
Continuously test content formats, messaging, and distribution tactics to improve performance.
Measure Impact
Define content goals and KPIs in partnership with marketing leadership (e.g., traffic, engagement, MQLs, pipeline influence, conversion rates).
Monitor and analyze content performance across channels; prepare regular reports and insights for stakeholders.
Use data to recommend enhancements and inform future content investments.
Manage Creative Resources
Lead and coordinate freelance writers, designers, videographers, and proofreaders to deliver content on schedule and within scope.
Provide clear briefs, feedback, and direction to ensure deliverables meet brand, quality, and technical standards.
Balance internal and external resources to meet timelines and manage workload effectively.
Foster Cross-Functional Collaboration
Collaborate with product management, sales, engineering, and subject‑matter experts to gather insights and source strong storylines.
Translate complex technical information into clear, compelling narratives for diverse audiences (engineers, contractors, owners, consultants, etc.).
Support sales enablement with content tailored to field teams and channel partners.
Champion Innovation
Stay current with content marketing trends, best practices, platforms, and tools relevant to B2B and construction-related industries.
Experiment with new formats (e.g., interactive tools, short‑form video, podcasts, virtual events) where appropriate.
Promote a culture of creativity, testing, and continuous improvement within the marketing team.
Drive Continuous Improvement
Monitor audience behavior, market trends, competitive content, and search patterns to refine strategy.
Regularly audit content to identify gaps, redundancies, and opportunities to repurpose or refresh existing assets.
Recommend process improvements to increase efficiency and impact across the content lifecycle.
Ensure Brand Consistency
Uphold brand standards, messaging frameworks, and visual identity across all external communications.
Guard against off‑brand or inconsistent messaging and work with stakeholders to correct misalignment.
Serve as a champion of brand values and positioning.
What You’ll Bring: Experience & Expertise
6–8+ years of experience in B2B marketing with a strong focus on content strategy and production.
Proven track record developing, executing, and optimizing integrated content programs that support demand generation and brand objectives.
Experience in the construction, civil engineering, infrastructure, or related industrial sectors is a plus.
Strategic & Analytical Skills
Strong business and strategic acumen: able to translate high‑level company goals, market trends, and customer needs into actionable content plans.
Comfortable setting measurable objectives, tracking performance, and using insights to make decisions.
Ability to balance long‑term content initiatives with near‑term campaign demands.
Project & Resource Management
Demonstrated ability to break large initiatives into actionable steps, prioritize effectively, and meet deadlines across multiple concurrent projects.
Experience briefing and managing agencies and freelancers to deliver against marketing objectives.
Tools & Technology
Preferred experience with marketing and collaboration platforms such as HubSpot and Monday.com (or similar tools).
Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (e.g., Google Analytics) is valued.
This full‑time Content Manager role offers the opportunity to shape how the organization communicates its value to the market, influence key business outcomes, and help drive the growth of industry‑leading solutions in the civil infrastructure space.
#J-18808-Ljbffr
What You’ll Do: Develop and Lead Content Strategy
Design, own, and continuously refine a comprehensive content strategy that supports lead generation, brand awareness, and customer education.
Build and manage an editorial/content calendar that aligns with product launches, campaigns, events, and key business priorities.
Identify core themes, narratives, and content pillars that reflect the organization’s value proposition and expertise.
Content Production
Plan, brief, and produce high-quality content (e.g., blog posts, white papers, solution briefs, case studies, videos, webinars, email campaigns, and social content).
Write and edit content directly while also coordinating contributions from subject‑matter experts, product teams, and external partners.
Ensure all content is technically accurate, audience‑relevant, and aligned to the buyer journey.
Develop and Maintain Quality Standards
Establish and document content guidelines, tone of voice, and editorial standards across all brands.
Enforce content development processes to ensure consistency, clarity, and brand alignment across all deliverables.
Perform quality checks to maintain high editorial and visual standards.
Campaign Content Expertise and Execution
Serve as the content subject matter expert (SME) during campaign planning and strategy discussions.
Partner closely with the Marketing Manager to concept, scope, and create campaign assets on time and within budget.
Ensure content supports clear calls to action and aligns with campaign objectives and timelines.
Optimize for Performance
Edit, proofread, and optimize content for SEO, readability, user experience, and conversion effectiveness.
Conduct keyword research and apply SEO best practices to increase organic visibility and engagement.
Continuously test content formats, messaging, and distribution tactics to improve performance.
Measure Impact
Define content goals and KPIs in partnership with marketing leadership (e.g., traffic, engagement, MQLs, pipeline influence, conversion rates).
Monitor and analyze content performance across channels; prepare regular reports and insights for stakeholders.
Use data to recommend enhancements and inform future content investments.
Manage Creative Resources
Lead and coordinate freelance writers, designers, videographers, and proofreaders to deliver content on schedule and within scope.
Provide clear briefs, feedback, and direction to ensure deliverables meet brand, quality, and technical standards.
Balance internal and external resources to meet timelines and manage workload effectively.
Foster Cross-Functional Collaboration
Collaborate with product management, sales, engineering, and subject‑matter experts to gather insights and source strong storylines.
Translate complex technical information into clear, compelling narratives for diverse audiences (engineers, contractors, owners, consultants, etc.).
Support sales enablement with content tailored to field teams and channel partners.
Champion Innovation
Stay current with content marketing trends, best practices, platforms, and tools relevant to B2B and construction-related industries.
Experiment with new formats (e.g., interactive tools, short‑form video, podcasts, virtual events) where appropriate.
Promote a culture of creativity, testing, and continuous improvement within the marketing team.
Drive Continuous Improvement
Monitor audience behavior, market trends, competitive content, and search patterns to refine strategy.
Regularly audit content to identify gaps, redundancies, and opportunities to repurpose or refresh existing assets.
Recommend process improvements to increase efficiency and impact across the content lifecycle.
Ensure Brand Consistency
Uphold brand standards, messaging frameworks, and visual identity across all external communications.
Guard against off‑brand or inconsistent messaging and work with stakeholders to correct misalignment.
Serve as a champion of brand values and positioning.
What You’ll Bring: Experience & Expertise
6–8+ years of experience in B2B marketing with a strong focus on content strategy and production.
Proven track record developing, executing, and optimizing integrated content programs that support demand generation and brand objectives.
Experience in the construction, civil engineering, infrastructure, or related industrial sectors is a plus.
Strategic & Analytical Skills
Strong business and strategic acumen: able to translate high‑level company goals, market trends, and customer needs into actionable content plans.
Comfortable setting measurable objectives, tracking performance, and using insights to make decisions.
Ability to balance long‑term content initiatives with near‑term campaign demands.
Project & Resource Management
Demonstrated ability to break large initiatives into actionable steps, prioritize effectively, and meet deadlines across multiple concurrent projects.
Experience briefing and managing agencies and freelancers to deliver against marketing objectives.
Tools & Technology
Preferred experience with marketing and collaboration platforms such as HubSpot and Monday.com (or similar tools).
Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (e.g., Google Analytics) is valued.
This full‑time Content Manager role offers the opportunity to shape how the organization communicates its value to the market, influence key business outcomes, and help drive the growth of industry‑leading solutions in the civil infrastructure space.
#J-18808-Ljbffr