24 Seven Talent is hiring: Content Manager in Alpharetta

Location: Alpharetta, GA - required to be onsite Mon-Wed, WFH Thur-Fri The Content Manager is responsible for leading the strategy, creation, optimization, and governance of content supporting multiple brands within the civil infrastructure space. This role ensures that all content is aligned with business goals, resonates with target audiences, and maintains a consistent, high-quality brand voice across all channels. What You’ll Do Develop and Lead Content Strategy — Design, own, and continuously refine a comprehensive content strategy that supports lead generation, brand awareness, and customer education. Develop and Lead Content Strategy — Build and manage an editorial/content calendar that aligns with product launches, campaigns, events, and key business priorities. Develop and Lead Content Strategy — Identify core themes, narratives, and content pillars that reflect the organization’s value proposition and expertise. Content Production — Plan, brief, and produce high-quality content (e.g., blog posts, white papers, solution briefs, case studies, videos, webinars, email campaigns, and social content). Content Production — Write and edit content directly while also coordinating contributions from subject-matter experts, product teams, and external partners. Content Production — Ensure all content is technically accurate, audience-relevant, and aligned to the buyer journey. Develop and Maintain Quality Standards — Establish and document content guidelines, tone of voice, and editorial standards across all brands. Develop and Maintain Quality Standards — Enforce content development processes to ensure consistency, clarity, and brand alignment across all deliverables. Develop and Maintain Quality Standards — Perform quality checks to maintain high editorial and visual standards. Campaign Content Expertise and Execution — Serve as the content subject matter expert (SME) during campaign planning and strategy discussions. Campaign Content Expertise and Execution — Partner closely with the Marketing Manager to concept, scope, and create campaign assets on time and within budget. Campaign Content Expertise and Execution — Ensure content supports clear calls to action and aligns with campaign objectives and timelines. Optimize for Performance — Edit, proofread, and optimize content for SEO, readability, user experience, and conversion effectiveness. Optimize for Performance — Conduct keyword research and apply SEO best practices to increase organic visibility and engagement. Optimize for Performance — Continuously test content formats, messaging, and distribution tactics to improve performance. Measure Impact — Define content goals and KPIs in partnership with marketing leadership (e.g., traffic, engagement, MQLs, pipeline influence, conversion rates). Measure Impact — Monitor and analyze content performance across channels; prepare regular reports and insights for stakeholders. Measure Impact — Use data to recommend enhancements and inform future content investments. Manage Creative Resources — Lead and coordinate freelance writers, designers, videographers, and proofreaders to deliver content on schedule and within scope. Manage Creative Resources — Provide clear briefs, feedback, and direction to ensure deliverables meet brand, quality, and technical standards. Manage Creative Resources — Balance internal and external resources to meet timelines and manage workload effectively. Foster Cross-Functional Collaboration — Collaborate with product management, sales, engineering, and subject-matter experts to gather insights and source strong storylines. Foster Cross-Functional Collaboration — Translate complex technical information into clear, compelling narratives for diverse audiences (engineers, contractors, owners, consultants, etc.). Foster Cross-Functional Collaboration — Support sales enablement with content tailored to field teams and channel partners. Champion Innovation — Stay current with content marketing trends, best practices, platforms, and tools relevant to B2B and construction-related industries. Champion Innovation — Experiment with new formats (e.g., interactive tools, short-form video, podcasts, virtual events) where appropriate. Champion Innovation — Promote a culture of creativity, testing, and continuous improvement within the marketing team. Drive Continuous Improvement — Monitor audience behavior, market trends, competitive content, and search patterns to refine strategy. Drive Continuous Improvement — Regularly audit content to identify gaps, redundancies, and opportunities to repurpose or refresh existing assets. Drive Continuous Improvement — Recommend process improvements to increase efficiency and impact across the content lifecycle. Ensure Brand Consistency — Uphold brand standards, messaging frameworks, and visual identity across all external communications. Ensure Brand Consistency — Guard against off-brand or inconsistent messaging and work with stakeholders to correct misalignment. Ensure Brand Consistency — Serve as a champion of brand values and positioning. What You’ll Bring Experience & Expertise — 6–8+ years of experience in B2B marketing with a strong focus on content strategy and production. Experience & Expertise — Proven track record developing, executing, and optimizing integrated content programs that support demand generation and brand objectives. Experience & Expertise — Experience in the construction, civil engineering, infrastructure, or related industrial sectors is a plus. Strategic & Analytical Skills — Strong business and strategic acumen: able to translate high-level company goals, market trends, and customer needs into actionable content plans. Strategic & Analytical Skills — Comfortable setting measurable objectives, tracking performance, and using insights to make decisions. Strategic & Analytical Skills — Ability to balance long-term content initiatives with near-term campaign demands. Project & Resource Management — Demonstrated ability to break large initiatives into actionable steps, prioritize effectively, and meet deadlines across multiple concurrent projects. Project & Resource Management — Experience briefing and managing agencies and freelancers to deliver against marketing objectives. Tools & Technology — Preferred experience with marketing and collaboration platforms such as HubSpot and Monday.com (or similar tools). Tools & Technology — Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (e.g., Google Analytics) is valued. This full-time Content Manager role offers the opportunity to shape how the organization communicates its value to the market, influence key business outcomes, and help drive the growth of industry-leading solutions in the civil infrastructure space. #J-18808-Ljbffr