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Social Media Coordinator - Mercato

Jamestown, Naples, FL, United States


Jamestown

Creative & Marketing Department

POSITION/LEVEL: Social Media & Marketing Coordinator

FLSA STATUS: Exempt

DEPT/OFFICE: Creative & Marketing, Mercato--Naples, FL

DATE: January 2026

REPORTS TO: Senior Marketing Manager

Are you creative? Interested in brands, events, placemaking, storytelling, and design?

We’re looking for a Social Media & Marketing Coordinator at Mercato who wants to influence cutting‑edge real estate. The perfect person for this job is happy wearing multiple hats in a given day, is able to respond quickly when needed, and has experience and/or interest in any combination of the following: Event Coordination, Marketing, Graphics, Arts, Interior Design, Architecture, Advertising, Hospitality, and Retail.

In this role, you will assist in executing marketing and design strategy for real estate projects in Naples, FL. This position is an integral part of the Creative & Marketing team designed to keep workstreams on track, while providing the opportunity for candidates to learn the fundamentals of project management and learn necessary Creative & Marketing skills. Duties include event ideation and coordination, basic presentation design, social media, project management, market research, as well as providing support to the Creative & Marketing department through general administrative support. In this multifaceted role, no two days are the same.

Marketing & Social Media

Create and manage social media content and platforms (Facebook and Instagram)

Manage and update digital platforms; website, Instagram, Facebook, internal digital platforms

Create marketing materials for multiple audiences

Proficient understanding of Meta Ads Manager, Later, Airtable and all social media platforms

Able to create and edit still and video content via social media platforms and professional video editing software

Understanding of social media trends and marketing strategies

Proofread, revise, and update marketing collateral, advertisements, websites, and social templates

Graphic Design – ability to assist with presentations and make simple edits to collateral, create simple marketing collateral materials

Coordinate sourcing, preparation, production, and distribution of marketing materials

Events Support

Assist senior marketing manager with planning and execution of property events

Manage property events with support from marketing manager –including but not limited to logistics meetings, event notifications, on‑site presence, event recaps, etc.

Assist Engineering, Housekeeping, Security, and all other property operations teams in meeting expectations for event logistics and inventory of equipment

Focus on improving existing programs and processes while assisting in the creation of new and varied programs that offer a fresh and inviting guest experience

Must be available to work some nights, weekends, and holidays for events.

Marketing Support

Proofread, revise, and update marketing collateral, advertisements, websites, and social templates

Coordinate sourcing, preparation, production, and distribution of marketing materials

Support Mercato tenants through marketing and events

Admin & General Support

Filing system maintenance and organization

Create forms and templates

Meeting support: scheduling, agenda and meeting materials prep, note taking, and meeting follow up

Support team in general administrative tasks: budgeting tracking, project tracking, data tracking and entry, database updates, etc.

Perform general office duties and errands

Project management of graphic requests and other deliverables

Prepare clear and concise reports, correspondence, and other written materials

May provide direct coordination and communication with outside consultants as well as internal departments

Perform other related duties as assigned

Qualifications Experience:

1-2 years of social media experience in a professional setting and the ability to provide examples

Any combination of education, training, and experience which provides the required knowledge, skills, and abilities to perform the essential functions of the job

Knowledge Of

Marketing, including traditional and digital marketing techniques, PR, social media marketing are a plus

Placemaking principles, including what creates a sense of place, aesthetics, inclusivity, community involvement, and sustainability, are a plus

Skills And Abilities

Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) functional proficiency

Functional proficiency in Adobe Acrobat, Canva, Squarespace and Mailchimp

Design Skills: Basic understanding of design elements for creating visually appealing deliverables

Research Skills: Ability to conduct market research, surveys, and brand audits

Analytical Skills: The ability to analyze market trends, customer preferences, and the effectiveness of marketing strategies

Budgeting Skills: Ability to manage finances, negotiate contracts and work within a specified budget.

Creativity and Innovative Thinking: Ability to create intriguing and engaging experiences, with a fresh and imaginative perspective

Strong Communication Skills: Strong written and verbal communication skills to effectively convey information to a wide variety of stakeholders

Understanding of Community Engagement: Ability to create and carry out public engagement strategies to garner community support for projects and initiatives

Attention to Detail: Ability to manage small details of a project to ensure accuracy and coherence

Organizational Skills: Ability to manage time and work efficiently

Self‑Motivation: Ability to communicate, follow up, work well, and meet deadlines under limited supervision

Project Management: Ability to effectively prioritize, plan, manage, and execute multiple projects at once, tracking deadlines and communicating status proactively

Networking Talent: Capacity to develop and maintain relationships with key stakeholders, community leaders, vendors, and clients

Photography and Videography Skills: Ability to capture aesthetically pleasing content via iPhone

Bonus Skills

Adobe Illustrator, Photoshop, and InDesign- light graphic design capabilities

Social media automation tools including ManyChat

Project management software proficiency (Wrike)

Ticketing software (FreshTix)

Copywriting

Light video editing or other creative skills

Schedule Responsibilities may require an adjusted work schedule, travel, overtime, and evening/weekend hours to meet deadlines or attend special events.

Important Job Functions

Able to lift up to 35 pounds

Walking for up to 8 hours a day

Stooping

Bending up to 4 hours a day

Working outdoors for up to 8 hours a day

Ability to climb ladders and stairs

Must be able to work in a fast‑paced environment, always maintaining professionalism

Ability to multi‑task and work well under pressure

This job description should not be interpreted as all inclusive. It is intended to identify the essential functions and requirements of this job. Incumbents may be requested to perform job‑related responsibilities and tasks other than those stated in this specification. Any essential function or requirement of this job will be evaluated as necessary should an incumbent/applicant be unable to perform the function or requirement due to a disability as defined by the Americans with Disabilities Act (ADA). Reasonable accommodation for the specific disability will be made for the incumbent/applicant when possible.

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