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Business Analyst, Digital Product

E-Solutions, Plano, TX, United States


Job Title: Business Analyst, Digital Product

Location : Plano , TX (Hybrid)

Overview:

We're looking for a detail-oriented and collaborative Business Analyst to support our growing Digital Product team. In this role, you will work hand-in-hand with Product Managers to translate business needs into clear, actionable product requirements. You'll help bridge the gap between business strategy, user experience, and technical execution-ensuring our digital experiences are delivered with precision and aligned to both customer needs and brand goals.

Key Responsibilities: • Partner with Digital Product Managers to gather, document, and refine business and functional requirements for new features, enhancements, and platform capabilities. • Collaborate closely with cross-functional teams-including UX, engineering, QA, and stakeholders from marketing, customer service, and operations-to ensure alignment on scope and intent. • Create clear and concise user stories, process flows, acceptance criteria, and documentation that guide development teams. • Conduct requirements gathering sessions, user interviews, and stakeholder workshops to uncover business needs and user pain points. • Assist with backlog grooming, sprint planning, and the refinement of epics and features. • Support UAT (User Acceptance Testing) by validating that requirements have been implemented as intended. • Contribute to data analysis, benchmarking, and competitive research to inform product decisions. • Help track and communicate project status, dependencies, and risks across cross-functional teams. • Promote continuous improvement by identifying process gaps and opportunities to streamline documentation and delivery workflows.

Qualifications: • 2-4+ years of experience as a Business Analyst, preferably in a digital or eCommerce environment. • Strong understanding of Agile methodologies and the product development lifecycle. • Demonstrated ability to write detailed user stories, workflows, and technical documentation. • Excellent analytical, problem-solving, and communication skills. • Strong collaboration skills and comfort working across technical and non-technical teams. • Familiarity with tools like Jira, Confluence, Figma, Google Analytics, or similar.

Preferred Skills: • Experience supporting multi-brand digital platforms or complex eCommerce ecosystems. • Understanding of UX best practices, digital analytics, and A/B testing principles. • Exposure to product areas such as checkout, search & browse, mobile apps, or post-purchase flows.