Product Marketing Intern
ABC Financial Services, Dallas, TX, United States
Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!
Our Values
Best Life We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
About the Role Curious how products go from idea → launch → adoption → revenue? Join ABC Fitness as a Product Marketing Intern and get hands‑on experience supporting real go‑to‑market launches, campaigns, and enablement initiatives across ABC Trainerize, ABC Ignite, and ABC Glofox. This is not a shadow‑from‑the‑sidelines internship. You’ll contribute to meaningful work, collaborate cross‑functionally, and see how product marketing directly drives growth, adoption, and revenue in a global SaaS business. You’ll also get first‑person exposure to how AI is reshaping modern marketing — from research and messaging development to experimentation and performance optimization.
What You’ll Do
Conduct competitive and market research to support positioning and differentiation
Help synthesize customer feedback and turn insights into messaging takeaways
Support product launches with messaging docs, briefs, and sales enablement materials
Assist in drafting blogs, emails, in‑app announcements, and campaign content
Analyze campaign performance and feature adoption data to help optimize engagement
Get Hands‑On with the Modern PMM Tech Stack You won’t just learn theory — you’ll use the tools product marketers rely on every day, including:
CRM and marketing automation platforms
Product analytics and adoption tools
Collaboration and design tools
AI‑powered tools that accelerate research, content creation, and testing
You’ll see how AI helps PMMs move faster, test smarter, and scale impact — while still requiring strategic thinking and creativity.
Who You Are
Currently pursuing a degree, but all majors/areas of concentration are welcome to apply
Curious, analytical, and eager to learn how marketing drives business growth
Strong written communicator with attention to detail
Interested in SaaS, technology, AI, and the fitness industry
Excited to contribute, learn quickly, and make an impact
What You’ll Gain
Real product launch and GTM experience
Foundational skills in positioning, messaging, and growth marketing
Hands‑on exposure to a modern product marketing tech stack
Mentorship from experienced Product Marketing leaders
Location: TX Frisco 2600 North Dallas Parkway
WHAT’S IN IT FOR YOU:
Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
A fast‑growing & fast‑paced start‑up culture prime for the picking. It’s a vibe!
And more!
Work Authorization: We cannot offer employer sponsorship at this time; candidates must be eligible to work in the US for full‑time employment.
At ABC Fitness, we don’t just build technology— we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.
ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com
About ABC Fitness ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data‑driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com
#LI-REMOTE
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Our Values
Best Life We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
About the Role Curious how products go from idea → launch → adoption → revenue? Join ABC Fitness as a Product Marketing Intern and get hands‑on experience supporting real go‑to‑market launches, campaigns, and enablement initiatives across ABC Trainerize, ABC Ignite, and ABC Glofox. This is not a shadow‑from‑the‑sidelines internship. You’ll contribute to meaningful work, collaborate cross‑functionally, and see how product marketing directly drives growth, adoption, and revenue in a global SaaS business. You’ll also get first‑person exposure to how AI is reshaping modern marketing — from research and messaging development to experimentation and performance optimization.
What You’ll Do
Conduct competitive and market research to support positioning and differentiation
Help synthesize customer feedback and turn insights into messaging takeaways
Support product launches with messaging docs, briefs, and sales enablement materials
Assist in drafting blogs, emails, in‑app announcements, and campaign content
Analyze campaign performance and feature adoption data to help optimize engagement
Get Hands‑On with the Modern PMM Tech Stack You won’t just learn theory — you’ll use the tools product marketers rely on every day, including:
CRM and marketing automation platforms
Product analytics and adoption tools
Collaboration and design tools
AI‑powered tools that accelerate research, content creation, and testing
You’ll see how AI helps PMMs move faster, test smarter, and scale impact — while still requiring strategic thinking and creativity.
Who You Are
Currently pursuing a degree, but all majors/areas of concentration are welcome to apply
Curious, analytical, and eager to learn how marketing drives business growth
Strong written communicator with attention to detail
Interested in SaaS, technology, AI, and the fitness industry
Excited to contribute, learn quickly, and make an impact
What You’ll Gain
Real product launch and GTM experience
Foundational skills in positioning, messaging, and growth marketing
Hands‑on exposure to a modern product marketing tech stack
Mentorship from experienced Product Marketing leaders
Location: TX Frisco 2600 North Dallas Parkway
WHAT’S IN IT FOR YOU:
Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
A fast‑growing & fast‑paced start‑up culture prime for the picking. It’s a vibe!
And more!
Work Authorization: We cannot offer employer sponsorship at this time; candidates must be eligible to work in the US for full‑time employment.
At ABC Fitness, we don’t just build technology— we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.
ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com
About ABC Fitness ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data‑driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com
#LI-REMOTE
#J-18808-Ljbffr