Marketing Associate - West Valley City, UT
Wasatch Property Management, West Valley City, UT, United States
Marketing Associate
W Agency is the in-house marketing department for The Wasatch Group, a diversified company with a national footprint spanning multifamily, real estate development, master-planned communities, commercial real estate, lifestyle ventures, venture capital, manufacturing, healthcare, energy and philanthropic initiatives. We operate as a full-service strategic marketing teamdriving performance, brand equity, and innovation across a dynamic portfolio of companies. Our work spans digital campaigns, AI-driven marketing automation, content creation, brand strategy, and cross-functional collaboration across development, capital, management, and venture platforms. We move fast. We think strategically. We execute with precision. Position Overview
The Marketing Associate plays a critical role in supporting and executing integrated marketing initiatives across multiple Wasatch entities. This is a hands-on, high-visibility role for a driven, creative, and proactive marketing professional with 25 years of relevant experience. This individual will coordinate marketing campaigns, develop compelling content, manage email marketing initiatives, social media management, support AI-driven marketing tools, and ensure consistent brand execution across digital and physical platforms. The ideal candidate thrives in a collaborative environment, communicates effectively with internal and external stakeholders, and brings both creative energy and operational discipline to their work. Key Responsibilities
Campaign Development & Execution
Support the planning, coordination, and execution of multi-channel marketing campaigns Assist in campaign tracking, reporting, and optimization Coordinate timelines, deliverables, and internal approvals Ensure brand consistency across all platforms and properties Email Marketing & Automation
Develop and execute email campaigns across multiple audiences Segment audiences and support CRM-based targeting strategies Analyze performance metrics (open rate, CTR, conversions) and recommend improvements Support automation workflows and lifecycle marketing initiatives AI & Marketing Technology
Assist in the implementation and optimization of AI-driven marketing tools Support data analysis and marketing performance dashboards Contribute to process improvements that increase efficiency and scalability Stay current on emerging AI and marketing automation trends Content Development (Creative + Copy)
Write compelling marketing copy for digital campaigns, websites, social media, and print materials Support creative asset development in collaboration with designers and vendors Assist with video, social, and storytelling content initiatives Maintain brand voice consistency across all Wasatch platforms Cross-Functional Collaboration
Work closely with internal teams across Development, Capital, Management, Venture, and Manufacturing Communicate clearly and professionally in meetings and digital platforms Coordinate with property teams and leadership to ensure marketing alignment Proactively identify opportunities to improve marketing performance and communication Qualifications
25 years of relevant marketing experience Experience with email marketing platforms and CRM systems Working knowledge of AI tools and marketing automation platforms Strong copywriting skills with attention to tone and brand voice Familiarity with digital marketing metrics and reporting Creative experience in branding Who Will Be Successful in This Role
The ideal candidate is: Driven
Takes ownership and pushes projects forward Creative
Brings fresh ideas and strong storytelling instincts Proactive
Anticipates needs and solves problems before being asked Collaborative
Works well across teams and values shared success Detail-Oriented
Executes with precision and consistency Adaptable
Thrives in a fast-paced, multi-brand environment Professional Communicator
Comfortable presenting ideas and interacting with internal stakeholders This is not an entry-level coordination role. It is a growth-track position for someone who wants exposure to strategic marketing, innovation, AI integration, and high-impact brand development. What You'll Gain Exposure to a diverse and nationally recognized portfolio Experience working across multiple industries and verticals Opportunity to work in a highly innovative, AI-forward marketing environment Professional growth within a collaborative and high-performing team Direct interaction with leadership and decision-makers
W Agency is the in-house marketing department for The Wasatch Group, a diversified company with a national footprint spanning multifamily, real estate development, master-planned communities, commercial real estate, lifestyle ventures, venture capital, manufacturing, healthcare, energy and philanthropic initiatives. We operate as a full-service strategic marketing teamdriving performance, brand equity, and innovation across a dynamic portfolio of companies. Our work spans digital campaigns, AI-driven marketing automation, content creation, brand strategy, and cross-functional collaboration across development, capital, management, and venture platforms. We move fast. We think strategically. We execute with precision. Position Overview
The Marketing Associate plays a critical role in supporting and executing integrated marketing initiatives across multiple Wasatch entities. This is a hands-on, high-visibility role for a driven, creative, and proactive marketing professional with 25 years of relevant experience. This individual will coordinate marketing campaigns, develop compelling content, manage email marketing initiatives, social media management, support AI-driven marketing tools, and ensure consistent brand execution across digital and physical platforms. The ideal candidate thrives in a collaborative environment, communicates effectively with internal and external stakeholders, and brings both creative energy and operational discipline to their work. Key Responsibilities
Campaign Development & Execution
Support the planning, coordination, and execution of multi-channel marketing campaigns Assist in campaign tracking, reporting, and optimization Coordinate timelines, deliverables, and internal approvals Ensure brand consistency across all platforms and properties Email Marketing & Automation
Develop and execute email campaigns across multiple audiences Segment audiences and support CRM-based targeting strategies Analyze performance metrics (open rate, CTR, conversions) and recommend improvements Support automation workflows and lifecycle marketing initiatives AI & Marketing Technology
Assist in the implementation and optimization of AI-driven marketing tools Support data analysis and marketing performance dashboards Contribute to process improvements that increase efficiency and scalability Stay current on emerging AI and marketing automation trends Content Development (Creative + Copy)
Write compelling marketing copy for digital campaigns, websites, social media, and print materials Support creative asset development in collaboration with designers and vendors Assist with video, social, and storytelling content initiatives Maintain brand voice consistency across all Wasatch platforms Cross-Functional Collaboration
Work closely with internal teams across Development, Capital, Management, Venture, and Manufacturing Communicate clearly and professionally in meetings and digital platforms Coordinate with property teams and leadership to ensure marketing alignment Proactively identify opportunities to improve marketing performance and communication Qualifications
25 years of relevant marketing experience Experience with email marketing platforms and CRM systems Working knowledge of AI tools and marketing automation platforms Strong copywriting skills with attention to tone and brand voice Familiarity with digital marketing metrics and reporting Creative experience in branding Who Will Be Successful in This Role
The ideal candidate is: Driven
Takes ownership and pushes projects forward Creative
Brings fresh ideas and strong storytelling instincts Proactive
Anticipates needs and solves problems before being asked Collaborative
Works well across teams and values shared success Detail-Oriented
Executes with precision and consistency Adaptable
Thrives in a fast-paced, multi-brand environment Professional Communicator
Comfortable presenting ideas and interacting with internal stakeholders This is not an entry-level coordination role. It is a growth-track position for someone who wants exposure to strategic marketing, innovation, AI integration, and high-impact brand development. What You'll Gain Exposure to a diverse and nationally recognized portfolio Experience working across multiple industries and verticals Opportunity to work in a highly innovative, AI-forward marketing environment Professional growth within a collaborative and high-performing team Direct interaction with leadership and decision-makers