Marketing Associate - West Valley City, UT
Wasatch Property Management, Inc., West Valley City, UT, United States
Marketing Coordinator - West Valley City, UT page is loaded## Marketing Coordinator - West Valley City, UTlocations:
Fairbourne Station Corporate Officetime type:
Full timeposted on:
Posted Todayjob requisition id:
R20483**W Agency | The Wasatch Group****About W Agency**W Agency is the in-house marketing department for **The Wasatch Group**, a diversified company with a national footprint spanning multifamily, real estate development, master-planned communities, commercial real estate, lifestyle ventures, venture capital, manufacturing, healthcare, energy and philanthropic initiatives.We operate as a full-service strategic marketing team—driving performance, brand equity, and innovation across a dynamic portfolio of companies. Our work spans digital campaigns, AI-driven marketing automation, content creation, brand strategy, and cross-functional collaboration across development, capital, management, and venture platforms.We move fast. We think strategically. We execute with precision.**Position Overview**The Marketing Coordinator plays a critical role in supporting and executing integrated marketing initiatives across multiple Wasatch entities. This is a hands-on, high-visibility role for a driven, creative, and proactive marketing professional with 2–5 years of relevant experience.This individual will coordinate marketing campaigns, develop compelling content, manage email marketing initiatives, social media management, support AI-driven marketing tools, and ensure consistent brand execution across digital and physical platforms.The ideal candidate thrives in a collaborative environment, communicates effectively with internal and external stakeholders, and brings both creative energy and operational discipline to their work.**Key Responsibilities****Campaign Development & Execution*** Support the planning, coordination, and execution of multi-channel marketing campaigns* Assist in campaign tracking, reporting, and optimization* Coordinate timelines, deliverables, and internal approvals* Ensure brand consistency across all platforms and properties**Email Marketing & Automation*** Develop and execute email campaigns across multiple audiences* Segment audiences and support CRM-based targeting strategies* Analyze performance metrics (open rate, CTR, conversions) and recommend improvements* Support automation workflows and lifecycle marketing initiatives**AI & Marketing Technology*** Assist in the implementation and optimization of AI-driven marketing tools* Support data analysis and marketing performance dashboards* Contribute to process improvements that increase efficiency and scalability* Stay current on emerging AI and marketing automation trends**Content Development (Creative + Copy)*** Write compelling marketing copy for digital campaigns, websites, social media, and print materials* Support creative asset development in collaboration with designers and vendors* Assist with video, social, and storytelling content initiatives* Maintain brand voice consistency across all Wasatch platforms**Cross-Functional Collaboration*** Work closely with internal teams across Development, Capital, Management, Venture, and Manufacturing* Communicate clearly and professionally in meetings and digital platforms* Coordinate with property teams and leadership to ensure marketing alignment* Proactively identify opportunities to improve marketing performance and communication**Qualifications*** 2–5 years of relevant marketing experience* Experience with email marketing platforms and CRM systems* Working knowledge of AI tools and marketing automation platforms* Strong copywriting skills with attention to tone and brand voice* Familiarity with digital marketing metrics and reporting* Creative experience in branding**Who Will Be Successful in This Role**The ideal candidate is:* **Driven** – Takes ownership and pushes projects forward* **Creative** – Brings fresh ideas and strong storytelling instincts* **Proactive** – Anticipates needs and solves problems before being asked* **Collaborative** – Works well across teams and values shared success* **Detail-Oriented** – Executes with precision and consistency* **Adaptable** – Thrives in a fast-paced, multi-brand environment* **Professional Communicator** – Comfortable presenting ideas and interacting with internal stakeholdersThis is not an entry-level coordination role. It is a growth-track position for someone who wants exposure to strategic marketing, innovation, AI integration, and high-impact brand development.**What You’ll Gain*** Exposure to a diverse and nationally recognized portfolio* Experience working across multiple industries and verticals* Opportunity to work in a highly innovative, AI-forward marketing environment* Professional growth within a collaborative and high-performing team* Direct interaction with leadership and decision-makersWe're changing the lives of our customers and employees one experience at a time.
If you are looking for a purpose, we encourage you to apply.See what we do #J-18808-Ljbffr
Fairbourne Station Corporate Officetime type:
Full timeposted on:
Posted Todayjob requisition id:
R20483**W Agency | The Wasatch Group****About W Agency**W Agency is the in-house marketing department for **The Wasatch Group**, a diversified company with a national footprint spanning multifamily, real estate development, master-planned communities, commercial real estate, lifestyle ventures, venture capital, manufacturing, healthcare, energy and philanthropic initiatives.We operate as a full-service strategic marketing team—driving performance, brand equity, and innovation across a dynamic portfolio of companies. Our work spans digital campaigns, AI-driven marketing automation, content creation, brand strategy, and cross-functional collaboration across development, capital, management, and venture platforms.We move fast. We think strategically. We execute with precision.**Position Overview**The Marketing Coordinator plays a critical role in supporting and executing integrated marketing initiatives across multiple Wasatch entities. This is a hands-on, high-visibility role for a driven, creative, and proactive marketing professional with 2–5 years of relevant experience.This individual will coordinate marketing campaigns, develop compelling content, manage email marketing initiatives, social media management, support AI-driven marketing tools, and ensure consistent brand execution across digital and physical platforms.The ideal candidate thrives in a collaborative environment, communicates effectively with internal and external stakeholders, and brings both creative energy and operational discipline to their work.**Key Responsibilities****Campaign Development & Execution*** Support the planning, coordination, and execution of multi-channel marketing campaigns* Assist in campaign tracking, reporting, and optimization* Coordinate timelines, deliverables, and internal approvals* Ensure brand consistency across all platforms and properties**Email Marketing & Automation*** Develop and execute email campaigns across multiple audiences* Segment audiences and support CRM-based targeting strategies* Analyze performance metrics (open rate, CTR, conversions) and recommend improvements* Support automation workflows and lifecycle marketing initiatives**AI & Marketing Technology*** Assist in the implementation and optimization of AI-driven marketing tools* Support data analysis and marketing performance dashboards* Contribute to process improvements that increase efficiency and scalability* Stay current on emerging AI and marketing automation trends**Content Development (Creative + Copy)*** Write compelling marketing copy for digital campaigns, websites, social media, and print materials* Support creative asset development in collaboration with designers and vendors* Assist with video, social, and storytelling content initiatives* Maintain brand voice consistency across all Wasatch platforms**Cross-Functional Collaboration*** Work closely with internal teams across Development, Capital, Management, Venture, and Manufacturing* Communicate clearly and professionally in meetings and digital platforms* Coordinate with property teams and leadership to ensure marketing alignment* Proactively identify opportunities to improve marketing performance and communication**Qualifications*** 2–5 years of relevant marketing experience* Experience with email marketing platforms and CRM systems* Working knowledge of AI tools and marketing automation platforms* Strong copywriting skills with attention to tone and brand voice* Familiarity with digital marketing metrics and reporting* Creative experience in branding**Who Will Be Successful in This Role**The ideal candidate is:* **Driven** – Takes ownership and pushes projects forward* **Creative** – Brings fresh ideas and strong storytelling instincts* **Proactive** – Anticipates needs and solves problems before being asked* **Collaborative** – Works well across teams and values shared success* **Detail-Oriented** – Executes with precision and consistency* **Adaptable** – Thrives in a fast-paced, multi-brand environment* **Professional Communicator** – Comfortable presenting ideas and interacting with internal stakeholdersThis is not an entry-level coordination role. It is a growth-track position for someone who wants exposure to strategic marketing, innovation, AI integration, and high-impact brand development.**What You’ll Gain*** Exposure to a diverse and nationally recognized portfolio* Experience working across multiple industries and verticals* Opportunity to work in a highly innovative, AI-forward marketing environment* Professional growth within a collaborative and high-performing team* Direct interaction with leadership and decision-makersWe're changing the lives of our customers and employees one experience at a time.
If you are looking for a purpose, we encourage you to apply.See what we do #J-18808-Ljbffr