VP of Sales
Baldor Specialty Foods, Inc., New York, NY, United States
About Baldor Specialty Foods
Baldor Specialty Foods connects the best food growers in the world with chefs at the best restaurants, retailers, hotels, schools, and corporations on the East Coast. Equipped with a curated offering of quality ingredients, an industry-leading digital ordering platform, and a team of people who know good food, we take pride in our radical hospitality. For the last three decades, we have made it our mission to deliver exactly what chefs need, when they need it, resulting in continuous double-digit growth for our company. Our 2,500 employees are dedicated to creating seamless solutions for more than 14,000 customers from Maine to Virginia, and our Sales team is among our greatest brand, product, and customer champions.
Overview Baldor Specialty Foods is a market leader in food manufacturing and distribution, known for quality, innovation, and deep partnerships across the food ecosystem. As the company continues its strong growth trajectory, we are seeking a Vice President of Sales to lead and scale a high-performing sales organization across the East Coast and beyond. The VP of Sales is responsible for enterprise sales strategy, revenue growth, margin performance, and the development of a best-in-class sales force. This leader will drive strategic expansion across customer channels, modernize sales processes and systems, and build a culture of accountability, performance, and customer partnership. This role requires a commercially minded executive who combines strategic vision with operational discipline and who can translate market opportunity into scalable revenue growth. We need a genuine food loving LEADER that is innovative, embraces technology, systems, oversees budgetary and P&L functions, has ability to hold team responsible for hitting goals and has a proven track record for growing large businesses within the food distribution industry.
Key Responsibilities Sales Strategy & Revenue Leadership
Develop and execute enterprise sales strategies across all business channels and regions.
Own revenue growth, margin performance, and overall commercial results.
Identify market expansion opportunities, including new channels, geographies, and customer segments.
Lead strategic planning, forecasting, and sales target setting aligned with company objectives.
Team Leadership & Organizational Development
Lead, coach, and develop Sales Directors and broader sales leadership.
Build a high-performance sales culture focused on accountability, execution, and customer value.
Establish talent development, succession planning, and performance management processes.
Drive training initiatives that elevate sales capabilities, product knowledge, and consultative selling.
Operational Excellence & Systems
Oversee forecasting, budgeting, and SIOP processes related to sales demand planning.
Build out technology roadmap that includes CRM implementation, data tools, and process standardization.
Partner with Analytics to ensure actionable reporting and KPI visibility.
Implement scalable systems and workflows to support continued company growth.
Customer & Market Leadership
Maintain executive-level relationships with key national, regional, and strategic customers.
Lead pursuit and negotiation of large-scale opportunities and partnerships.
Monitor competitive trends and market dynamics to inform strategy.
Serve as a senior ambassador for the company within the food and distribution ecosystem.
Cross-Functional Collaboration
Partner with Marketing, Merchandising, Procurement, Transportation, Operations, and Finance to align commercial strategies with supply, margin, and customer needs.
Ensure sales plans reflect inventory strategy, product mix, and profitability targets.
Performance Management
Define and monitor KPIs that drive revenue, margin, and customer growth.
Hold teams accountable for results while fostering a collaborative and performance-oriented culture.
Provide regular executive reporting and business insights to senior leadership.
Who You Are
An experienced food distribution executive who thrives in the back of house and understands the realities of kitchen operations and chef needs
Strategic thinker with strong operational follow-through
Builder of teams, processes, and scalable sales infrastructure
Customer-centric and relationship-driven
High accountability and performance standards
Passion for food, quality ingredients, and the culinary industry
Minimum Qualifications
Bachelor’s degree required; MBA or advanced business degree preferred
12+ years of progressive food distribution sales leadership experience in a regional or national role
Demonstrated track record of scaling revenue and leading multi-channel sales organizations
Strong P&L and margin management experience
Experience leading sales transformation, systems implementation, or CRM modernization
Ability to influence cross-functional partners and operate at both strategic and tactical levels
Exceptional leadership, coaching, and organizational development capabilities
Data-driven decision maker with strong business and financial acumen
Benefits We offer a comprehensive and competitive benefits package, including:
Paid Time Off: Vacation, sick time, paid company holidays & floating holidays
Company-Paid Medical, Dental & Vision Coverage
401(k) Plan with Company Match
Company-Paid Life Insurance
Company-Paid Short-Term & Long-Term Disability Coverage
Employee discounts on Baldor products
Commuter Benefits
Career growth and development opportunities
Join Our Team If you’re motivated, driven, and looking to make an impact at a growing organization, we’d love to hear from you. Apply today and help shape the future of specialty food distribution with Baldor.
#J-18808-Ljbffr
Overview Baldor Specialty Foods is a market leader in food manufacturing and distribution, known for quality, innovation, and deep partnerships across the food ecosystem. As the company continues its strong growth trajectory, we are seeking a Vice President of Sales to lead and scale a high-performing sales organization across the East Coast and beyond. The VP of Sales is responsible for enterprise sales strategy, revenue growth, margin performance, and the development of a best-in-class sales force. This leader will drive strategic expansion across customer channels, modernize sales processes and systems, and build a culture of accountability, performance, and customer partnership. This role requires a commercially minded executive who combines strategic vision with operational discipline and who can translate market opportunity into scalable revenue growth. We need a genuine food loving LEADER that is innovative, embraces technology, systems, oversees budgetary and P&L functions, has ability to hold team responsible for hitting goals and has a proven track record for growing large businesses within the food distribution industry.
Key Responsibilities Sales Strategy & Revenue Leadership
Develop and execute enterprise sales strategies across all business channels and regions.
Own revenue growth, margin performance, and overall commercial results.
Identify market expansion opportunities, including new channels, geographies, and customer segments.
Lead strategic planning, forecasting, and sales target setting aligned with company objectives.
Team Leadership & Organizational Development
Lead, coach, and develop Sales Directors and broader sales leadership.
Build a high-performance sales culture focused on accountability, execution, and customer value.
Establish talent development, succession planning, and performance management processes.
Drive training initiatives that elevate sales capabilities, product knowledge, and consultative selling.
Operational Excellence & Systems
Oversee forecasting, budgeting, and SIOP processes related to sales demand planning.
Build out technology roadmap that includes CRM implementation, data tools, and process standardization.
Partner with Analytics to ensure actionable reporting and KPI visibility.
Implement scalable systems and workflows to support continued company growth.
Customer & Market Leadership
Maintain executive-level relationships with key national, regional, and strategic customers.
Lead pursuit and negotiation of large-scale opportunities and partnerships.
Monitor competitive trends and market dynamics to inform strategy.
Serve as a senior ambassador for the company within the food and distribution ecosystem.
Cross-Functional Collaboration
Partner with Marketing, Merchandising, Procurement, Transportation, Operations, and Finance to align commercial strategies with supply, margin, and customer needs.
Ensure sales plans reflect inventory strategy, product mix, and profitability targets.
Performance Management
Define and monitor KPIs that drive revenue, margin, and customer growth.
Hold teams accountable for results while fostering a collaborative and performance-oriented culture.
Provide regular executive reporting and business insights to senior leadership.
Who You Are
An experienced food distribution executive who thrives in the back of house and understands the realities of kitchen operations and chef needs
Strategic thinker with strong operational follow-through
Builder of teams, processes, and scalable sales infrastructure
Customer-centric and relationship-driven
High accountability and performance standards
Passion for food, quality ingredients, and the culinary industry
Minimum Qualifications
Bachelor’s degree required; MBA or advanced business degree preferred
12+ years of progressive food distribution sales leadership experience in a regional or national role
Demonstrated track record of scaling revenue and leading multi-channel sales organizations
Strong P&L and margin management experience
Experience leading sales transformation, systems implementation, or CRM modernization
Ability to influence cross-functional partners and operate at both strategic and tactical levels
Exceptional leadership, coaching, and organizational development capabilities
Data-driven decision maker with strong business and financial acumen
Benefits We offer a comprehensive and competitive benefits package, including:
Paid Time Off: Vacation, sick time, paid company holidays & floating holidays
Company-Paid Medical, Dental & Vision Coverage
401(k) Plan with Company Match
Company-Paid Life Insurance
Company-Paid Short-Term & Long-Term Disability Coverage
Employee discounts on Baldor products
Commuter Benefits
Career growth and development opportunities
Join Our Team If you’re motivated, driven, and looking to make an impact at a growing organization, we’d love to hear from you. Apply today and help shape the future of specialty food distribution with Baldor.
#J-18808-Ljbffr