Paid Media Specialist
BENTLEY SYSTEMS, INC., Exton, PA, United States
Responsibilities
Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels
Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more.
Ensuring that advertising messages align with client or company objectives
Measuring and executing A/B split testing for ad creative, copy, landing pages, etc to ensure optimal campaign performance.
Running incrementality tests, lift studies, or geo‑experiments
Working with conversion tracking setups (Google Tag Manager, pixels, offline conversions)
Optimizing and auditing campaigns under supervision of senior Paid Media team members
Monitoring the performance of online advertising campaigns and reporting the results to relevant stakeholders
Researching the current media and competitor landscape and keeping up to date with the latest media trends
Building and maintaining relationships with internal stakeholders, advertising platform reps, and agency partners
Review, understand and take action based performance dashboards (Looker Studio, Tableau, Power BI) data
Analyzing CAC, CPL, ROAS, and conversion rates to guide optimization
Stronganalytical and organizational skills
Effective at working under pressure and meeting tight deadlines
Technical Skills Familiarity with the following tools:
Google Analytics 4
Looker Studio
Excel/Sheets advanced functions (VLOOKUP/XLOOKUP, pivot tables, REGEX, QUERY)
CRM or MAP familiarity (HubSpot, Salesforce, Marketo)
Qualifications 2-3 years or greater experience withonline paid media platforms such as Google Search, FB & Instagram Ads, YouTube Ads, and more.
Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns
Excellent interpersonal and communication skills, including the ability to network
About Bentley Systems Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com
Equal Opportunity Employer Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.
As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com
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Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels
Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more.
Ensuring that advertising messages align with client or company objectives
Measuring and executing A/B split testing for ad creative, copy, landing pages, etc to ensure optimal campaign performance.
Running incrementality tests, lift studies, or geo‑experiments
Working with conversion tracking setups (Google Tag Manager, pixels, offline conversions)
Optimizing and auditing campaigns under supervision of senior Paid Media team members
Monitoring the performance of online advertising campaigns and reporting the results to relevant stakeholders
Researching the current media and competitor landscape and keeping up to date with the latest media trends
Building and maintaining relationships with internal stakeholders, advertising platform reps, and agency partners
Review, understand and take action based performance dashboards (Looker Studio, Tableau, Power BI) data
Analyzing CAC, CPL, ROAS, and conversion rates to guide optimization
Stronganalytical and organizational skills
Effective at working under pressure and meeting tight deadlines
Technical Skills Familiarity with the following tools:
Google Analytics 4
Looker Studio
Excel/Sheets advanced functions (VLOOKUP/XLOOKUP, pivot tables, REGEX, QUERY)
CRM or MAP familiarity (HubSpot, Salesforce, Marketo)
Qualifications 2-3 years or greater experience withonline paid media platforms such as Google Search, FB & Instagram Ads, YouTube Ads, and more.
Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns
Excellent interpersonal and communication skills, including the ability to network
About Bentley Systems Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com
Equal Opportunity Employer Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.
As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com
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