VP of Marketing - Sports Nutrition

DTC, Shopify, Growing Brand This Jobot Job is hosted by: Dylan Currier Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume. Salary: $200,000 - $250,000 per year A bit about us: We are a fast-growing sports nutrition brand entering a pivotal growth phase. Following a recent rebrand and multiple new product launches, we are building momentum across retail, distribution, direct-to-consumer, and social channels. Why join us? Competitive executive base salary Performance-based bonus Comprehensive benefits Job Details The VP of Marketing will own the global marketing vision, strategy, and execution across retail, wholesale distribution, DTC, and digital ecosystems. This leader will ensure our recent rebrand translates into market dominance, increased velocity, and measurable revenue growth. The ideal candidate combines strategic brand leadership with strong analytical capability, has experience in high-growth CPG or sports nutrition environments, and understands how to build cultural relevance while driving commercial results. Key Responsibilities Executive Leadership & Strategy Serve as a core member of the executive team Develop and execute a comprehensive omnichannel marketing strategy Align brand positioning with revenue goals and distribution expansion Translate company growth objectives into actionable marketing plans Brand & Positioning Steward and scale the newly launched brand identity Ensure consistency across packaging, messaging, retail presence, and digital platforms Lead go-to-market strategy for new product launches Build brand equity in competitive performance nutrition categories Retail & Distribution Marketing Drive sell-through at retail through trade marketing programs, promotions, and merchandising strategy Support key account growth with retailer-specific campaigns and launch strategies Partner closely with sales to strengthen distributor relationships and retail velocity Direct-to-Consumer (DTC) Growth Lead e-commerce growth strategy across paid media, lifecycle marketing, and conversion optimization Optimize customer acquisition cost (CAC), retention, and lifetime value (LTV) Leverage data and analytics to drive scalable digital performance Social & Community Growth Oversee organic and paid social strategy across platforms Expand influencer, ambassador, and athlete partnerships Build brand storytelling that resonates with performance-driven audiences Drive community engagement and cultural relevance Team Leadership Lead, mentor, and scale a team of six across brand, digital, creative, and social Establish KPIs and accountability frameworks Build cross-functional alignment with sales, operations, and product teams Foster a high-performance, entrepreneurial culture Data & Performance Own marketing budget and ROI accountability Develop dashboards and reporting frameworks to measure brand health and channel performance Make data-informed decisions to allocate spend across channels effectively Qualifications 10+ years of progressive marketing leadership experience in sports nutrition, supplements, CPG, or adjacent performance categories Proven experience leading omnichannel marketing in a growth-stage brand Strong DTC and performance marketing expertise Experience driving retail sell-through and trade marketing programs Demonstrated success leading and developing high-performing teams Deep understanding of social, influencer, and community-driven marketing Analytical mindset with strong command of marketing metrics and financial impact Entrepreneurial spirit with executive presence Interested in hearing more? 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