Marketing Manager
Kanawha Scales & Systems, LLC., Charlotte, NC, United States
Company Overview
Kanawha Scales & Systems (KSS) is a leader in industrial weighing, measurement, and automation solutions, supporting customers across manufacturing, mining, utilities, logistics, aerospace, defense, and energy. For decades, we’ve built our reputation on technical expertise, reliable service, and a simple philosophy:
take care of our customers and take care of our people .
At KSS, our people are what set us apart. We offer competitive pay, strong benefits, and ongoing training to support long-term growth. As we continue to expand, we provide real opportunities for employees to develop their skills, advance their careers, and make an impact.
Position Summary We are seeking a
Marketing Manager
to support the continued growth of our industrial weighing, measurement, and service solutions across the United States. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness, generate qualified leads, and support sales growth across our regions. You will work closely with sales leadership, operations, and corporate teams to promote our products and services while strengthening KSS’s presence in key markets.
The ideal candidate will have experience in
B2B or industrial marketing , with the ability to manage campaigns, support digital and traditional marketing initiatives, and help position KSS as a leader in industrial weighing and measurement solutions.
Preferred Location
Columbus, OH
Pittsburgh, PA
Charlotte, NC
Memphis, TN
Responsibilities Strategic Leadership
Develop and execute a comprehensive marketing strategy aligned with company growth goals
Build, manage, and mentor a high‑performing marketing team
Establish KPIs and track performance metrics across all marketing channels
Manage marketing budget and vendor relationships
Lead Generation & Demand Creation
Own and optimize lead generation across digital and traditional channels
Develop campaigns to increase qualified inbound leads
Partner with sales to improve lead quality and conversion rates
Implement marketing automation and CRM tracking processes
Digital Marketing & Search Visibility
Oversee SEO strategy to improve Google search rankings
Manage paid search (Google Ads), retargeting, and PPC campaigns
Optimize website performance, landing pages, and conversion funnels
Monitor analytics and continuously improve ROI
Content & Brand Development
Lead creation of blogs, email campaigns, case studies, white papers, and social media content
Ensure consistent brand messaging across all platforms
Develop thought leadership initiatives and content calendars
Oversee graphic design and creative assets
Print & Offline Marketing
Develop brochures, sales sheets, trade show materials, and direct mail campaigns
Coordinate print production and vendor relationshipsEnsure brand consistency across physical materials
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
5+ years of marketing experience with leadership responsibility
Proven track record of successful lead generation campaigns
Strong understanding of SEO, Google Ads, analytics tools, and digital marketing platforms
Experience managing marketing budgets and teams
Proficiency in CRM systems and marketing automation tools
Strong analytical, communication, and project management skills
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
What We Offer
Health Insurance: Highmark
Critical Illness, Accidental, and Hospital Indemnity Plans
Dental and Vision Plans
Company-paid STD & LTD Disability Insurance
Educational and Tuition Reimbursement
Maternity (12 weeks) and Paternity Leave
Employee Assistance Program
Basic & Voluntary Life AD&D
401(k) Retirement Plan: 4% employer match
Paid Time Off (PTO)
Company-provided PPE
Employee discounts on products and services
Networking and professional development opportunities
Additional Information
This job description is not intended to cover all duties, responsibilities, or activities required of the employee. Responsibilities may change at any time with or without notice.
Proof of authorization to work lawfully in the United States is required.
Kanawha Scales & Systems is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Salary $85,000-$90,000/yr
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take care of our customers and take care of our people .
At KSS, our people are what set us apart. We offer competitive pay, strong benefits, and ongoing training to support long-term growth. As we continue to expand, we provide real opportunities for employees to develop their skills, advance their careers, and make an impact.
Position Summary We are seeking a
Marketing Manager
to support the continued growth of our industrial weighing, measurement, and service solutions across the United States. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness, generate qualified leads, and support sales growth across our regions. You will work closely with sales leadership, operations, and corporate teams to promote our products and services while strengthening KSS’s presence in key markets.
The ideal candidate will have experience in
B2B or industrial marketing , with the ability to manage campaigns, support digital and traditional marketing initiatives, and help position KSS as a leader in industrial weighing and measurement solutions.
Preferred Location
Columbus, OH
Pittsburgh, PA
Charlotte, NC
Memphis, TN
Responsibilities Strategic Leadership
Develop and execute a comprehensive marketing strategy aligned with company growth goals
Build, manage, and mentor a high‑performing marketing team
Establish KPIs and track performance metrics across all marketing channels
Manage marketing budget and vendor relationships
Lead Generation & Demand Creation
Own and optimize lead generation across digital and traditional channels
Develop campaigns to increase qualified inbound leads
Partner with sales to improve lead quality and conversion rates
Implement marketing automation and CRM tracking processes
Digital Marketing & Search Visibility
Oversee SEO strategy to improve Google search rankings
Manage paid search (Google Ads), retargeting, and PPC campaigns
Optimize website performance, landing pages, and conversion funnels
Monitor analytics and continuously improve ROI
Content & Brand Development
Lead creation of blogs, email campaigns, case studies, white papers, and social media content
Ensure consistent brand messaging across all platforms
Develop thought leadership initiatives and content calendars
Oversee graphic design and creative assets
Print & Offline Marketing
Develop brochures, sales sheets, trade show materials, and direct mail campaigns
Coordinate print production and vendor relationshipsEnsure brand consistency across physical materials
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
5+ years of marketing experience with leadership responsibility
Proven track record of successful lead generation campaigns
Strong understanding of SEO, Google Ads, analytics tools, and digital marketing platforms
Experience managing marketing budgets and teams
Proficiency in CRM systems and marketing automation tools
Strong analytical, communication, and project management skills
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
What We Offer
Health Insurance: Highmark
Critical Illness, Accidental, and Hospital Indemnity Plans
Dental and Vision Plans
Company-paid STD & LTD Disability Insurance
Educational and Tuition Reimbursement
Maternity (12 weeks) and Paternity Leave
Employee Assistance Program
Basic & Voluntary Life AD&D
401(k) Retirement Plan: 4% employer match
Paid Time Off (PTO)
Company-provided PPE
Employee discounts on products and services
Networking and professional development opportunities
Additional Information
This job description is not intended to cover all duties, responsibilities, or activities required of the employee. Responsibilities may change at any time with or without notice.
Proof of authorization to work lawfully in the United States is required.
Kanawha Scales & Systems is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Salary $85,000-$90,000/yr
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