Head of Marketing, SaaS + Services
Urrly, Washington, District of Columbia, United States
Head of Marketing, SaaS + Services
Location:
U.S. Remote
Type:
Full-Time
Reports To:
CEO
Compensation:
$160,000-$180,000 base + target bonus
Travel:
Occasional DC-area offsites + 3-5 conferences per year
Build the marketing function for a PE-backed services + SaaS platform in a regulated market. We’re hiring the first true Head of Marketing for a growing platform that combines a software business and a professional services business operating in highly regulated markets.
This is not a legacy team leadership role. This is a build role. You will own marketing as a department of one across two interconnected business lines: a faster-moving compliance-oriented SaaS product and a services business supporting complex government and regulated‑industry clients.
You will be responsible for helping shape how both sides of the platform go to market, how they are positioned in the market, and how they evolve from founder‑led brands into a more credible, scalable platform story.
This role is for a high‑agency marketer who can operate strategically and execute directly. You should be equally comfortable rewriting positioning, rebuilding web presence, running campaigns, managing vendors, tightening HubSpot workflows, producing collateral quickly, and making disciplined ROI decisions on spend.
We are not looking for a pure strategist. We are not looking for a manager of managers. We are looking for a commercially sharp builder who can create leverage from day one.
Why this role is different This is a rare opportunity for an early‑career fast riser or high‑upside operator to step into a Head of Marketing title with real ownership.
The right person will likely come from a scrappy 0-to-1 environment, often as a Marketing Manager or Senior Marketing Manager who already functions as the top marketing owner, even if their title says otherwise. They may be coming from a 30‑100 person cybersecurity, compliance, GovCon, or similarly regulated B2B SaaS company, or another adjacent environment where they had to build with limited resources and high expectations.
This role offers something many startup marketers do not have today: a business with real product‑market fit, meaningful existing marketing spend to inherit and improve, executive visibility, and the opportunity to shape both current and future brand architecture across a growing platform.
What you’ll own Build and run the full marketing function You will own demand generation, positioning, web, content, events, sales collateral, martech, and marketing operations.
Drive pipeline across two different motions You will support both:
a compliance‑focused SaaS offering with a more intuitive software‑style growth motion
a services business that requires more nuanced positioning, trust, credibility, and education‑driven marketing
Your near‑term time and energy will likely skew toward the SaaS side, but this is not a single‑brand product marketing role. You will be expected to help shape both sides of the platform.
Lead the multi‑brand and platform positioning challenge This role sits at the center of a real integration and brand architecture challenge. Today, the platform includes two distinct businesses with different histories, different go‑to‑market motions, and different market perceptions. Marketing needs to help clarify:
how the businesses should be positioned today
how the broader platform story should be expressed across software and services
how future acquisitions or integrations may fit into that narrative
whether parts of the brand architecture should evolve over time
This person will not make those decisions in isolation, but they will have a real seat at the table and will be expected to contribute meaningfully.
Fix the messaging Today, parts of the current messaging and web presence do not clearly communicate the actual value proposition. We need someone who can quickly identify what is off, rewrite it in plain commercial language, and make buyers understand the value faster.
Overhaul the web presence Lead a rethink of the website and digital presence across the platform, likely through external vendors or partners. You should be capable of owning the strategy, directing the work, and ensuring the end result actually improves positioning and conversion.
Build a smarter revenue engine Own HubSpot, attribution, funnel visibility, reporting, and martech decisions. There is already meaningful spend across CRM, outbound, SEO, and related tools, but it is not yet fully synchronized or disciplined. You will inherit real spend and be expected to improve how it works.
Support sales with real output Create the messaging, collateral, campaign support, and content that help the commercial team sell more effectively. This is not vanity marketing. This role is measured on credibility, pipeline quality, speed of execution, and marketing ROI.
What success looks like In this role, success means:
qualified pipeline increases across both software and services
messaging becomes materially clearer and more commercially credible
the website and digital presence improve how buyers understand the business
marketing spend becomes more measurable and more ROI‑driven
the company develops a stronger platform‑level narrative across software, services, and future integrations
sales leaders trust marketing as a real commercial partner, not just a support function
What we’re looking for Required
5‑8 years of B2B marketing experience
Strong hands‑on demand gen experience tied to pipeline, revenue, or measurable commercial outcomes
Experience marketing
cybersecurity, GRC, compliance SaaS, federal contracting SaaS, or similarly adjacent regulated B2B software
Strong HubSpot experience, including workflows, reporting, funnel management, and automation
Clear evidence of operating in a
0‑to‑1 or department‑of‑one
environment
Ability to market both a software product and a services‑led business, or strong evidence you can intuitively handle both motions
Strong commercial judgment and positioning instincts
Strong writing ability; able to turn complexity into clear, sharp messaging
Comfort operating autonomously with incomplete information and high expectations
Willingness to execute directly rather than delegate
Strongly preferred
Experience in cybersecurity, GRC, compliance, GovCon, defense tech, or other trust‑sensitive regulated markets
Experience at small, fast‑moving B2B SaaS companies, especially seed through early growth stage
Experience repositioning founder‑led or early‑stage brands
Experience using AI and automation tools to materially increase marketing output
Experience managing agencies, contractors, or external specialists without losing speed or quality
Exposure to both product‑led and services‑led go‑to‑market models
What tends to fit best This role will likely fit someone who:
is currently under‑titled relative to their actual scope
has been the de facto top marketer in a small company
wants a bigger title, more ownership, and direct CEO exposure
is strong enough to operate independently, but still hungry enough to do the work themselves
is excited by the challenge of shaping a platform story across multiple business lines
wants more stability and better resourcing than a fragile startup, without losing pace or ownership
What tends not to fit
marketers who need a large team in place before they can be effective
executives who only want to set strategy and delegate execution
candidates with generic regulated‑industry backgrounds but no meaningful adjacency to cybersecurity, compliance, or federal contracting contexts
candidates who cannot quickly internalize a complex business model and fill in gaps with strong commercial intuitioncandidates who are not AI‑native or martech‑fluent enough to create outsized leverage as a team of one
Compensation and benefits
$160,000‑$180,000 base salary
Target bonus
Health insurance
401(k) with employer match
Remote‑first team
Direct CEO exposure
High ownership and meaningful growth runway
Schedule and setup
Full-time
Remote within the U.S.
Flexible, outcome‑oriented environment
Travel for occasional DC‑area offsites and 3‑5 conferences per year
Growth opportunity This role is designed for someone who can build the function now and grow with the platform over time. As the company expands through integration and acquisition, this person can help shape how the broader platform presents to the market. Done well, this role can become much larger.
Apply Apply if you want to build a real marketing function, own the work, shape the brand story, and help drive growth across a software + services platform in a regulated market at a genuine inflection point.
#J-18808-Ljbffr
Location:
U.S. Remote
Type:
Full-Time
Reports To:
CEO
Compensation:
$160,000-$180,000 base + target bonus
Travel:
Occasional DC-area offsites + 3-5 conferences per year
Build the marketing function for a PE-backed services + SaaS platform in a regulated market. We’re hiring the first true Head of Marketing for a growing platform that combines a software business and a professional services business operating in highly regulated markets.
This is not a legacy team leadership role. This is a build role. You will own marketing as a department of one across two interconnected business lines: a faster-moving compliance-oriented SaaS product and a services business supporting complex government and regulated‑industry clients.
You will be responsible for helping shape how both sides of the platform go to market, how they are positioned in the market, and how they evolve from founder‑led brands into a more credible, scalable platform story.
This role is for a high‑agency marketer who can operate strategically and execute directly. You should be equally comfortable rewriting positioning, rebuilding web presence, running campaigns, managing vendors, tightening HubSpot workflows, producing collateral quickly, and making disciplined ROI decisions on spend.
We are not looking for a pure strategist. We are not looking for a manager of managers. We are looking for a commercially sharp builder who can create leverage from day one.
Why this role is different This is a rare opportunity for an early‑career fast riser or high‑upside operator to step into a Head of Marketing title with real ownership.
The right person will likely come from a scrappy 0-to-1 environment, often as a Marketing Manager or Senior Marketing Manager who already functions as the top marketing owner, even if their title says otherwise. They may be coming from a 30‑100 person cybersecurity, compliance, GovCon, or similarly regulated B2B SaaS company, or another adjacent environment where they had to build with limited resources and high expectations.
This role offers something many startup marketers do not have today: a business with real product‑market fit, meaningful existing marketing spend to inherit and improve, executive visibility, and the opportunity to shape both current and future brand architecture across a growing platform.
What you’ll own Build and run the full marketing function You will own demand generation, positioning, web, content, events, sales collateral, martech, and marketing operations.
Drive pipeline across two different motions You will support both:
a compliance‑focused SaaS offering with a more intuitive software‑style growth motion
a services business that requires more nuanced positioning, trust, credibility, and education‑driven marketing
Your near‑term time and energy will likely skew toward the SaaS side, but this is not a single‑brand product marketing role. You will be expected to help shape both sides of the platform.
Lead the multi‑brand and platform positioning challenge This role sits at the center of a real integration and brand architecture challenge. Today, the platform includes two distinct businesses with different histories, different go‑to‑market motions, and different market perceptions. Marketing needs to help clarify:
how the businesses should be positioned today
how the broader platform story should be expressed across software and services
how future acquisitions or integrations may fit into that narrative
whether parts of the brand architecture should evolve over time
This person will not make those decisions in isolation, but they will have a real seat at the table and will be expected to contribute meaningfully.
Fix the messaging Today, parts of the current messaging and web presence do not clearly communicate the actual value proposition. We need someone who can quickly identify what is off, rewrite it in plain commercial language, and make buyers understand the value faster.
Overhaul the web presence Lead a rethink of the website and digital presence across the platform, likely through external vendors or partners. You should be capable of owning the strategy, directing the work, and ensuring the end result actually improves positioning and conversion.
Build a smarter revenue engine Own HubSpot, attribution, funnel visibility, reporting, and martech decisions. There is already meaningful spend across CRM, outbound, SEO, and related tools, but it is not yet fully synchronized or disciplined. You will inherit real spend and be expected to improve how it works.
Support sales with real output Create the messaging, collateral, campaign support, and content that help the commercial team sell more effectively. This is not vanity marketing. This role is measured on credibility, pipeline quality, speed of execution, and marketing ROI.
What success looks like In this role, success means:
qualified pipeline increases across both software and services
messaging becomes materially clearer and more commercially credible
the website and digital presence improve how buyers understand the business
marketing spend becomes more measurable and more ROI‑driven
the company develops a stronger platform‑level narrative across software, services, and future integrations
sales leaders trust marketing as a real commercial partner, not just a support function
What we’re looking for Required
5‑8 years of B2B marketing experience
Strong hands‑on demand gen experience tied to pipeline, revenue, or measurable commercial outcomes
Experience marketing
cybersecurity, GRC, compliance SaaS, federal contracting SaaS, or similarly adjacent regulated B2B software
Strong HubSpot experience, including workflows, reporting, funnel management, and automation
Clear evidence of operating in a
0‑to‑1 or department‑of‑one
environment
Ability to market both a software product and a services‑led business, or strong evidence you can intuitively handle both motions
Strong commercial judgment and positioning instincts
Strong writing ability; able to turn complexity into clear, sharp messaging
Comfort operating autonomously with incomplete information and high expectations
Willingness to execute directly rather than delegate
Strongly preferred
Experience in cybersecurity, GRC, compliance, GovCon, defense tech, or other trust‑sensitive regulated markets
Experience at small, fast‑moving B2B SaaS companies, especially seed through early growth stage
Experience repositioning founder‑led or early‑stage brands
Experience using AI and automation tools to materially increase marketing output
Experience managing agencies, contractors, or external specialists without losing speed or quality
Exposure to both product‑led and services‑led go‑to‑market models
What tends to fit best This role will likely fit someone who:
is currently under‑titled relative to their actual scope
has been the de facto top marketer in a small company
wants a bigger title, more ownership, and direct CEO exposure
is strong enough to operate independently, but still hungry enough to do the work themselves
is excited by the challenge of shaping a platform story across multiple business lines
wants more stability and better resourcing than a fragile startup, without losing pace or ownership
What tends not to fit
marketers who need a large team in place before they can be effective
executives who only want to set strategy and delegate execution
candidates with generic regulated‑industry backgrounds but no meaningful adjacency to cybersecurity, compliance, or federal contracting contexts
candidates who cannot quickly internalize a complex business model and fill in gaps with strong commercial intuitioncandidates who are not AI‑native or martech‑fluent enough to create outsized leverage as a team of one
Compensation and benefits
$160,000‑$180,000 base salary
Target bonus
Health insurance
401(k) with employer match
Remote‑first team
Direct CEO exposure
High ownership and meaningful growth runway
Schedule and setup
Full-time
Remote within the U.S.
Flexible, outcome‑oriented environment
Travel for occasional DC‑area offsites and 3‑5 conferences per year
Growth opportunity This role is designed for someone who can build the function now and grow with the platform over time. As the company expands through integration and acquisition, this person can help shape how the broader platform presents to the market. Done well, this role can become much larger.
Apply Apply if you want to build a real marketing function, own the work, shape the brand story, and help drive growth across a software + services platform in a regulated market at a genuine inflection point.
#J-18808-Ljbffr