Senior Associate Director, Direct Marketing & Participation - University Advance

* Direct Marketing Program – Oversight of the strategies and operations of WashU’s Annual Giving Direct Marketing Program. Lead the development of campaigns that strategically align with the overall Annual Giving Programs strategic plan.* Loyalty Society Program – Oversee the Loyalty Society program, recognizing alumni donors for consistent giving. In partnership with our Advancement Communications team, plan and execute solicitation and stewardship campaigns for donor retention and acquisition. Lead the development of expanding the scope and benefits of the Loyalty Society.* Giving Day Programs – In partnership with Advancement Communications, Annual Giving leaders, and other key stakeholders, oversee the planning and execution of two giving day campaigns: First Day and WashU Giving Day. Lead collaborations to establish and execute print, digital, and social communication strategies, including solicitation and stewardship efforts. Champion student and faculty/staff participation through establishing on-campus presence via marketing and events. Drive donor and alumni engagement through facilitating volunteer opportunities.* Alumni Donor Stewardship and Cultivation Efforts – In partnership with our Donor Relations team, lead the strategy and implementation of direct marketing opportunities to engage, cultivate, and steward our alumni donors. Oversee efforts to integrate direct marketing campaigns that reach first-time donors, recent graduates, multigenerational alumni families, and dual-alumni households.* Provide strategy and operational support to other key Annual Giving Programs, including Student Philanthropy/Senior Class Gift and Reunion/Class Giving.* Supervise and set strategic objectives for two professional, full-time direct reports: Associate Director, Direct Marketing and Assistant Director, Direct Marketing.* Track activities, generate reports, and provide regular updates of various metrics pertaining to duties of this role, as needed. Collaborate with colleagues on programs and projects that overlap with those stated above. Assist, as necessary, with Annual Giving Programs and other relevant University Advancement events and campaigns. Undertake additional projects or perform other duties as assigned by the Sr. Director, Direct Marketing & Participation and Executive Director of Annual Giving & Volunteer Experience* Perform other duties as assigned.* Normal office environment* Ability to travel to various on- and off-campus locations (occasionally) Ability to work overtime, nights, and weekends (rarely)* Flexible schedule and hybrid working arrangements (remote one day a week)* Physical Effort* Typically sitting at a desk or table* Experience in nonprofit advancement/development/fundraising, alumni/donor relations, or a field requiring the application of similar skills including marketing and communications, program/project management, etc.* Understanding or awareness of nonprofit operations, annual giving fundraising, and direct marketing/persuasive marketing and communication strategies.* Knowledge of university environment; experience working in educational/nonprofit organization setting is a plus.* Up to 22 days of vacation, 10 recognized holidays, and sick time.* Competitive health insurance packages with priority appointments and lower copays/coinsurance.* Take advantage of our free Metro transit U-Pass for eligible employees.* WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.* WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.Washington University in St. Louis' collective success is significantly attributed to the passion and outstanding efforts of our community. Our staff, faculty and trainees are committed to excellence and dedicated to carrying out our missions of research, teaching and patient care.WashU prides itself on being a place where people matter, and serious work is done. Our people work together in an inclusive community that celebrates diverse perspectives, collaboration and innovation. We are a community of individuals inspired to work together to develop big ideas and tackle challenging problems.We value the well-being of our people. WashU strives to create a positive employee experience where staff, faculty and trainees thrive, both personally and professionally. Our employees find meaning, connection and vitality in their work and life with a healthy work-life balance and support to learn, grow and make an impact at WashU, the community and the world.**Useful Links****Accommodation**If you are unable to use our online application system and would like an accommodation, please email or call the dedicated accommodation inquiry number at and leave a voicemail with the nature of your request.**Regulatory Postings**Know Your Rights: Workplace Discrimination is Illegal Poster(; )
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