
Director of Graduate Recruitment
Unity College, New Gloucester, ME, United States
The Opportunity:
Unity Environmental University seeks a dynamic, outcomes-driven Director of Graduate Recruitment to lead enrollment growth across Unity's expanding portfolio of graduate programs. This strategic role drives revenue through both direct-to-student recruitment and innovative B2B partnerships, while ensuring every prospective student experiences Unity's mission-driven approach from first contact through enrollment. As a key member of our Graduate Sustainable Education Business Unit (SEBU), you'll develop data-informed recruitment strategies aligned with our multi-start academic calendar, build employer partnerships and articulation agreements, and lead a team of graduate recruiters in delivering exceptional prospect experiences.
Salary: $80,000 - $100,000
Day to day responsibilities:
* Strategic Planning & Execution
* Design and execute comprehensive annual and term-based recruitment strategies with specific enrollment goals by program, market segment, and start date
* Define priority audience segments and collaborate with marketing teams to align value propositions with our sustainability mission
* Optimize recruitment funnels using ROI data and conversion analytics to maximize enrollment outcomes
* Partnership Development
* Identify, negotiate, and manage strategic employer partnerships that generate qualified leads and cohort opportunities
* Develop and maintain articulation agreements with feeder institutions in collaboration with the Academic, Student Success, Marketing, and Organization Effectiveness teams
* Set partnership targets, track ROI, and ensure mutual value creation for all stakeholders
* Operations & Student Experience
* Serve as primary liaison between Graduate SEBU and Education Enterprise units (Marketing, Financial Aid, Student Success) to ensure seamless processes
* Oversee efficient credit transfer and pre-evaluation processes to accelerate time-to-offer
* Align all recruitment activities with Unity's multiple starts annual calendar and maintain the accuracy of pre-enrollment materials
* Lead Management & Technology
* Own end-to-end recruitment lifecycle management in Salesforce Education Cloud, including lead-source taxonomy and attribution modeling
* Build comprehensive dashboards, forecast to goals, and deliver weekly progress reporting with actionable insights
* Maintain data hygiene standards and ensure compliance with consent and privacy regulations
* Meet or exceed SLA response targets for all prospect communications with less than 90% adherence
* Team Leadership & Development
* Hire, mentor, and develop a high-performing team of graduate recruiters
* Provide team with program briefs, talk tracks, and ongoing training to improve conversion rates
* Foster a collaborative culture that embodies Unity's service orientation and environmental mission
* Outreach & Events
* Lead high-impact recruitment events and omnichannel outreach campaigns
* Activate alumni networks and student ambassadors for referral programs
* Lead external communications and media for the Graduate SEBU
* Appear on camera and engage across social media with confidence, working closely with Marketing to plan content and adhere to brand and compliance guidelines.
* Collaborate with academic leadership to showcase applied learning and graduate career outcomes.