CRM Analyst
The Hertz Corporation, Estero, FL, United States
A Day in the Life:
As a CRM Analyst at Hertz, you'll be part of a fast-paced marketing team focused on driving performance across email, push, and SMS channels. You'll blend strategic thinking with hands-on execution, translating business goals into actionable CRM strategies. From campaign setup to post-send analysis, you'll manage the full lifecycle of CRM initiatives, ensuring accuracy, compliance, and continuous optimization. You'll collaborate across teams to deliver data-driven messaging that engages customers and supports business growth.
The starting salary is expected to be around $65k and is commensurate with relevant experience.
What You'll Do:
Partner with cross-functional teams to gather business and data requirements for CRM campaigns across Hertz, Dollar, Thrifty, and Hertz Car Sales brands.
Support weekly promotional campaigns across email, push, and SMS, including setup, QA, and deployment.
Utilize performance tracking tools such as Tableau, Looker, and Google Analytics
Design and execute A/B and multivariate testing plans; analyze and report on results.
Use Adobe Analytics to monitor user behavior and campaign performance.
Strategize / collaborate with internal and external stakeholders to create, optimize, and/or enhance CRM projects.
Deliver post-campaign analysis and actionable insights to inform future strategy.
Ensure compliance with CRM best practices, including CAN-SPAM and TCPA guidelines.
What We're Looking For:
Bachelor's degree in Marketing, Business, Analytics, or a related field (preferred).
2+ years of experience in CRM, digital marketing, or marketing analytics required
Experience with campaign reporting, QA, and performance analysis preferred.
Familiarity with Salesforce Marketing Cloud, Braze, Klaviyo, Iterable or other CRM platforms (basic to intermediate proficiency).
Familiarity in Adobe Analytics and SQL (basic to intermediate proficiency).
Strong understanding of testing methodologies and performance metrics.
Proficient in Microsoft Office Suite: Excel, PowerPoint, and Word.
What You'll Get:
Up to 40% off any standard Hertz Rental??
Paid Time Off
Medical, Dental & Vision plan options
Retirement programs, including 401(k) employer matching
Paid Parental Leave & Adoption Assistance
Employee Assistance Program for employees & family
Educational Reimbursement & Discounts
Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
Perks & Discounts -Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
As a CRM Analyst at Hertz, you'll be part of a fast-paced marketing team focused on driving performance across email, push, and SMS channels. You'll blend strategic thinking with hands-on execution, translating business goals into actionable CRM strategies. From campaign setup to post-send analysis, you'll manage the full lifecycle of CRM initiatives, ensuring accuracy, compliance, and continuous optimization. You'll collaborate across teams to deliver data-driven messaging that engages customers and supports business growth.
The starting salary is expected to be around $65k and is commensurate with relevant experience.
What You'll Do:
Partner with cross-functional teams to gather business and data requirements for CRM campaigns across Hertz, Dollar, Thrifty, and Hertz Car Sales brands.
Support weekly promotional campaigns across email, push, and SMS, including setup, QA, and deployment.
Utilize performance tracking tools such as Tableau, Looker, and Google Analytics
Design and execute A/B and multivariate testing plans; analyze and report on results.
Use Adobe Analytics to monitor user behavior and campaign performance.
Strategize / collaborate with internal and external stakeholders to create, optimize, and/or enhance CRM projects.
Deliver post-campaign analysis and actionable insights to inform future strategy.
Ensure compliance with CRM best practices, including CAN-SPAM and TCPA guidelines.
What We're Looking For:
Bachelor's degree in Marketing, Business, Analytics, or a related field (preferred).
2+ years of experience in CRM, digital marketing, or marketing analytics required
Experience with campaign reporting, QA, and performance analysis preferred.
Familiarity with Salesforce Marketing Cloud, Braze, Klaviyo, Iterable or other CRM platforms (basic to intermediate proficiency).
Familiarity in Adobe Analytics and SQL (basic to intermediate proficiency).
Strong understanding of testing methodologies and performance metrics.
Proficient in Microsoft Office Suite: Excel, PowerPoint, and Word.
What You'll Get:
Up to 40% off any standard Hertz Rental??
Paid Time Off
Medical, Dental & Vision plan options
Retirement programs, including 401(k) employer matching
Paid Parental Leave & Adoption Assistance
Employee Assistance Program for employees & family
Educational Reimbursement & Discounts
Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
Perks & Discounts -Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran