Lead Generation Specialist
Northern Tool, Memphis, TN, United States
Description
At Northern Tool + Equipment we get up every day to serve the tradespeople who keep our country running strong and the weekend warriors who want to work like them. It’s our mission to make sure they have the right tools for the job, and an easy, hassle‑free experience at our store so they can get in, get out and get on with the job at hand. Your top priority as a Lead Generation Specialist is proactively identify, source, and validate new or inactive business opportunities via phone and email within assigned markets to ensure a consistent and quality pipeline of Trades Pro customers. Conducts in‑depth research and prospect identification or reactivation using a variety of tools and data sources. Consistently delivers qualified leads to sales partners and works collaboratively with cross‑functional teams while maintaining awareness of market growth, industry trends and competitive activity. Initiates outbound engagement with prospective Trade Pro customers and organizations, positioning Northern Tool + Equipment as a trusted business solutions provider and preferred supplier of tools and equipment. Your positive, professional, roll‑up‑your‑sleeves‑to‑help attitude contributes to our winning culture and makes sure we leave a lasting impression.
This is a remote role based in the following states; AR, FL, GA, IL, IA, KS, LA, MI, MN, MS, MO, NE, NC, OK, SC, SD, TN, TX, VA, and WI.
Key Responsibilities Lead Supply and Identification
Source and build a consistent supply of qualified pro customers for assigned geographic markets.
Proactively identify new customers through multiple sources including trade lists, permits, business registrations, associations, chambers of commerce, suppliers, and community partners, trade shows, etc.
Re‑engage dormant or lapsed Trades Pro customers and surface under‑penetrated customers with expansion potential.
Conduct research to identify correct points of contact decision‑makers and develop targeted outreach strategies using available tools and data sources.
Maintain clear market visibility and areas of opportunity through ongoing market mapping and coverage analysis.
Lead Qualification and Outreach
Execute a high level of cold calling, reactivation and other lead generation strategies to identify, and engage prospective customers through outbound engagement, including phone calls, emails, and social media.
Validate and update lead contact information, confirm trade type, scope of work, location(s), etc. along with identifying early buying signals and interest indicators ensuring leads meet defined criteria.
Ensure lead accuracy and maintain accurate records to prevent duplication, misrouting, or incomplete records.
Coordinate seamless and timely handoff of qualified leads.
Customer Interaction and Sales Collaboration
Represent Northern Tool + Equipment as a trusted business solutions provider and preferred supplier of equipment, tools and services by promoting the company’s reliability, reputation, and commitment to customer service throughout all customer interactions.
Conduct customer discovery conversations and needs analysis at high level to understand buying habits and business opportunities.
Collaborate with sales and cross‑functional partners to plan and execute prospecting and market growth opportunities and initiatives.
Contribute to team performance through knowledge sharing, process improvement, and adoption of best practices.
Performance Measurements and Reporting
Consistently achieve daily activity and productivity targets, including call, email and pipeline goals.
Use data and insights to refine outreach strategies and improve prospect and customer engagement.
Accurately documents and maintains leads and maintains up‑to‑date records including customer profiles, discovery notes, and engagement history in CRM systems to support effective follow‑up and reporting.
Keeps supervisor informed of important developments, communicates updates and performs related work as apparent or assigned.
What you will bring to the table
Bachelor’s degree or relevant work experience.
1‑3+ years experience in lead generation, market development or demand generation.
Ability to work in either Central Time or Eastern Time depending on the market.
Strong research, data validation and organizational skills.
Strong attention to detail and follow up skills.
Competitive mindset, self‑motivated with a strong commitment to overachieve and succeed.
Excellent verbal and written communication and listening skills.
Proactive problem solver with ability to work independently.
Ability to build rapport quickly and adapt messaging to customers with confidence and professionalism.
Comfortable with outbound outreach (phone/email) in a non‑sales context.
Collaborative partner and team player.
Strong working knowledge of Microsoft Office Suite.
Experience working with CRM/lead management systems preferred.
Knowledge of light industrial products a plus.
Demonstrates Northern Tool + Equipment’s 12 Core Competencies.
About Us Northern Tool + Equipment is a family business with roots stretching back three generations to Minnesota’s Iron Range, where our blue‑coloured work ethic and commitment to serving the people who do the tough jobs was born. Our mission is to be the best in the world at serving the professional tradespeople and those who want to work like them. With over 130 retail stores across 24 states, top national brands and global manufacturing operations designed to create our own specialized tools and equipment, we are busting our knuckles to deliver the products, prices and advice our customers need to succeed. We’re looking for people who share our blue‑coloured work ethic. If you’re the kind of person who likes to put your nose to the grindstone to help your customers and company succeed, we’d love to talk to you about becoming a member of our team.
Northern Tool + Equipment is proud to be recognized by Forbes as a Top Midsize Employer in 2023. We are committed to creating a workplace where your contributions are valued, and your professional growth is encouraged. When you join our team, you’ll enjoy a comprehensive and competitive compensation package that includes:
Flexible Work Schedule: Achieve the work‑life balance you deserve with our full‑time, 8‑hour shifts, Monday – Friday, complemented by a remote work schedule.
Comprehensive Benefits Package: Your health and well‑being are our priority. We offer a variety of health plans, so you can choose what best fits your needs. Employees working 30+ hours per week enjoy a robust benefits package, including medical, dental, vision, and a 401(k) plan with an enhanced company match to support your financial future.
Generous Employee Discount: Love our products? So do we! Enjoy a significant discount on the quality tools and equipment we offer, helping you save on the items you love to use.
Get Paid on Your Terms: With our Daily Pay option, you don’t have to wait for payday—access your earnings whenever you need them for added financial flexibility.
Paid Holidays: Take time to relax and recharge with 7 paid federal holidays, because we know how important it is to have time for yourself and your loved ones.
Incentives: Be rewarded for eligible incentive programs.
When you join Northern Tool + Equipment, you're not just starting a job—you're joining a community that supports your success. Come be a part of a team where your skills, dedication, and passion are recognized and celebrated. Your future starts here!
#J-18808-Ljbffr
This is a remote role based in the following states; AR, FL, GA, IL, IA, KS, LA, MI, MN, MS, MO, NE, NC, OK, SC, SD, TN, TX, VA, and WI.
Key Responsibilities Lead Supply and Identification
Source and build a consistent supply of qualified pro customers for assigned geographic markets.
Proactively identify new customers through multiple sources including trade lists, permits, business registrations, associations, chambers of commerce, suppliers, and community partners, trade shows, etc.
Re‑engage dormant or lapsed Trades Pro customers and surface under‑penetrated customers with expansion potential.
Conduct research to identify correct points of contact decision‑makers and develop targeted outreach strategies using available tools and data sources.
Maintain clear market visibility and areas of opportunity through ongoing market mapping and coverage analysis.
Lead Qualification and Outreach
Execute a high level of cold calling, reactivation and other lead generation strategies to identify, and engage prospective customers through outbound engagement, including phone calls, emails, and social media.
Validate and update lead contact information, confirm trade type, scope of work, location(s), etc. along with identifying early buying signals and interest indicators ensuring leads meet defined criteria.
Ensure lead accuracy and maintain accurate records to prevent duplication, misrouting, or incomplete records.
Coordinate seamless and timely handoff of qualified leads.
Customer Interaction and Sales Collaboration
Represent Northern Tool + Equipment as a trusted business solutions provider and preferred supplier of equipment, tools and services by promoting the company’s reliability, reputation, and commitment to customer service throughout all customer interactions.
Conduct customer discovery conversations and needs analysis at high level to understand buying habits and business opportunities.
Collaborate with sales and cross‑functional partners to plan and execute prospecting and market growth opportunities and initiatives.
Contribute to team performance through knowledge sharing, process improvement, and adoption of best practices.
Performance Measurements and Reporting
Consistently achieve daily activity and productivity targets, including call, email and pipeline goals.
Use data and insights to refine outreach strategies and improve prospect and customer engagement.
Accurately documents and maintains leads and maintains up‑to‑date records including customer profiles, discovery notes, and engagement history in CRM systems to support effective follow‑up and reporting.
Keeps supervisor informed of important developments, communicates updates and performs related work as apparent or assigned.
What you will bring to the table
Bachelor’s degree or relevant work experience.
1‑3+ years experience in lead generation, market development or demand generation.
Ability to work in either Central Time or Eastern Time depending on the market.
Strong research, data validation and organizational skills.
Strong attention to detail and follow up skills.
Competitive mindset, self‑motivated with a strong commitment to overachieve and succeed.
Excellent verbal and written communication and listening skills.
Proactive problem solver with ability to work independently.
Ability to build rapport quickly and adapt messaging to customers with confidence and professionalism.
Comfortable with outbound outreach (phone/email) in a non‑sales context.
Collaborative partner and team player.
Strong working knowledge of Microsoft Office Suite.
Experience working with CRM/lead management systems preferred.
Knowledge of light industrial products a plus.
Demonstrates Northern Tool + Equipment’s 12 Core Competencies.
About Us Northern Tool + Equipment is a family business with roots stretching back three generations to Minnesota’s Iron Range, where our blue‑coloured work ethic and commitment to serving the people who do the tough jobs was born. Our mission is to be the best in the world at serving the professional tradespeople and those who want to work like them. With over 130 retail stores across 24 states, top national brands and global manufacturing operations designed to create our own specialized tools and equipment, we are busting our knuckles to deliver the products, prices and advice our customers need to succeed. We’re looking for people who share our blue‑coloured work ethic. If you’re the kind of person who likes to put your nose to the grindstone to help your customers and company succeed, we’d love to talk to you about becoming a member of our team.
Northern Tool + Equipment is proud to be recognized by Forbes as a Top Midsize Employer in 2023. We are committed to creating a workplace where your contributions are valued, and your professional growth is encouraged. When you join our team, you’ll enjoy a comprehensive and competitive compensation package that includes:
Flexible Work Schedule: Achieve the work‑life balance you deserve with our full‑time, 8‑hour shifts, Monday – Friday, complemented by a remote work schedule.
Comprehensive Benefits Package: Your health and well‑being are our priority. We offer a variety of health plans, so you can choose what best fits your needs. Employees working 30+ hours per week enjoy a robust benefits package, including medical, dental, vision, and a 401(k) plan with an enhanced company match to support your financial future.
Generous Employee Discount: Love our products? So do we! Enjoy a significant discount on the quality tools and equipment we offer, helping you save on the items you love to use.
Get Paid on Your Terms: With our Daily Pay option, you don’t have to wait for payday—access your earnings whenever you need them for added financial flexibility.
Paid Holidays: Take time to relax and recharge with 7 paid federal holidays, because we know how important it is to have time for yourself and your loved ones.
Incentives: Be rewarded for eligible incentive programs.
When you join Northern Tool + Equipment, you're not just starting a job—you're joining a community that supports your success. Come be a part of a team where your skills, dedication, and passion are recognized and celebrated. Your future starts here!
#J-18808-Ljbffr