Social Media Manager
Georgetown University, Washington, District of Columbia, United States
Overview
Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world. Responsibilities
The Social Media Manager supports the development and delivery of the institution’s social media strategy, creating platform-specific content aligned with organizational goals. It leads the planning and production of high-quality, on-brand content in collaboration with creative teams and stakeholders, and manages day-to-day social media activity to ensure consistent, engaging, and timely channel performance. Key Accountabilities
Contribute to the development and execution of GU-Q’s social media strategy, including platform-specific approaches and a coordinated content calendar aligned to organizational goals. Lead the ideation, briefing, and delivery of high-quality, on-brand social media content by partnering with creative teams and collaborating across departments. Oversee the day-to-day management of social media accounts, ensuring consistent, engaging, and timely content that reflects brand tone, values, and audience expectations. Key Activities
Contribute to the development and implementation of GU-Q’s social media strategy, including the planning and delivery of a social media calendar. Develop platform-specific and publishing strategies across digital and social channels. Develop, write and edit briefs and partner with creative teams to produce relevant, impactful content published on GU-Q social media platforms. Manage the day-to-day running of GU-Q’s social media accounts, ensuring high quality, compelling content is produced and disseminated. Collaborate cross-functionally to ideate and develop innovative, engaging concepts that align with brand guidelines while meeting creative and strategic objectives. Maintain an up-to-date understanding of latest platform updates, algorithms and metrics, focusing on opportunities for innovation to match latest audience usage. Identify emerging social media trends and transform them into actionable opportunities for campaigns and creative briefs. Integrate cultural, political, education-sector, and pop-culture trends into day-to-day and output. Bring strong enthusiasm for social media, inspiring and educating the team with relevant insights. Build and manage clear project plans that outline responsibilities across creative, media, production, and client teams. Develop and maintain project artifacts (timelines, workflows, task sheets) to ensure transparency and alignment. Proactively identify risks or roadblocks and escalate them with constructive solutions and mitigation options. Collaborate with the Associate Director for Marketing to better understand audience behaviors, to uncover insights and cultural trends, to identify opportunities for innovation and to inspire best practice across the team. Manage social listening workstreams to track brand sentiment and identify broader conversations within the global Higher Education sector. Monitor campaign performance and translate analytics into clear recommendations for ongoing optimization and to refine creative output. Monitor and respond to comments, messages, and public enquiries in line with moderation and escalation guidelines. Manage reputational risk, including issue escalation and crisis or sensitive communications support. Ensure social media activity complies with GU-Q policies, accessibility standards, and regulatory requirements. Help identify and empower student voices across campus, helping them translate their academic and social experiences into compelling digital storytelling. Produce and oversee the creation of vertical, short-form video content (Reels, TikToks, Shorts) tailored to local and international audiences. Qualifications
Bachelor’s degree in communications, journalism, marketing or related field of study. 4+ years of relevant work experience. Experience working on a prestigious global brand(s). Experience in delivering social media posts or working on a social media brand account. Experience of social media monitoring and reporting. Understanding of relevant social media platforms and their requirements. Strong project management and organizational skills. Excellent written and verbal communication with a strong attention to detail. Collaborative mindset with the ability to work across departments and with senior leadership. Ability to develop strategies, briefs and reports. Ability to work independently and prioritize a variety of content-creation tasks. Ability to write in the style and voice of others and adapt communications for diverse audiences, from prospective students to senior academic leadership. Working knowledge of contemporary slang terms and colloquial expressions–especially among age 15-30 international cohorts. Ability to work under pressure and anticipate and solve problems. Working knowledge of mobile-first design and video editing tools (e.g., Canva, CapCut, or Adobe Premiere). Understanding of global youth culture, digital-first trends, and international student sentiment. Ability to exercise sound judgment, apply knowledge and understanding of local context. Relocation and Benefits
GU-Q offers expatriate benefits including fully furnished temporary housing, a monthly transportation and home leave travel allowance, worldwide health insurance, and private school tuition support for accompanying children, along with other benefits. Relocation support includes visa processing, housing arrangements, transportation logistics, campus orientation, and settling-in services. About Qatar
Qatar has become a hub for regional and global networks in international diplomacy, energy, finance, economics, media, and sports. It is a modern country with a high standard of living, facilities, infrastructure, and a mix of local and cosmopolitan culture. Its central location makes it an ideal location for exploring diverse destinations. Current Georgetown Employees
If you currently work at Georgetown University, please exit this website and login to GMS (gms.georgetown.edu) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown. Submission Guidelines
Please note that to be considered for any position at Georgetown University you must submit a resume for each position of interest. Documents are not kept on file for future positions. Need Assistance
If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu. Need assistance with the application process? Please call 202-687-2500. For more information about Georgetown benefits, please visit the Georgetown Works website. EEO Statement
Georgetown University is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other characteristic protected by law.
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Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world. Responsibilities
The Social Media Manager supports the development and delivery of the institution’s social media strategy, creating platform-specific content aligned with organizational goals. It leads the planning and production of high-quality, on-brand content in collaboration with creative teams and stakeholders, and manages day-to-day social media activity to ensure consistent, engaging, and timely channel performance. Key Accountabilities
Contribute to the development and execution of GU-Q’s social media strategy, including platform-specific approaches and a coordinated content calendar aligned to organizational goals. Lead the ideation, briefing, and delivery of high-quality, on-brand social media content by partnering with creative teams and collaborating across departments. Oversee the day-to-day management of social media accounts, ensuring consistent, engaging, and timely content that reflects brand tone, values, and audience expectations. Key Activities
Contribute to the development and implementation of GU-Q’s social media strategy, including the planning and delivery of a social media calendar. Develop platform-specific and publishing strategies across digital and social channels. Develop, write and edit briefs and partner with creative teams to produce relevant, impactful content published on GU-Q social media platforms. Manage the day-to-day running of GU-Q’s social media accounts, ensuring high quality, compelling content is produced and disseminated. Collaborate cross-functionally to ideate and develop innovative, engaging concepts that align with brand guidelines while meeting creative and strategic objectives. Maintain an up-to-date understanding of latest platform updates, algorithms and metrics, focusing on opportunities for innovation to match latest audience usage. Identify emerging social media trends and transform them into actionable opportunities for campaigns and creative briefs. Integrate cultural, political, education-sector, and pop-culture trends into day-to-day and output. Bring strong enthusiasm for social media, inspiring and educating the team with relevant insights. Build and manage clear project plans that outline responsibilities across creative, media, production, and client teams. Develop and maintain project artifacts (timelines, workflows, task sheets) to ensure transparency and alignment. Proactively identify risks or roadblocks and escalate them with constructive solutions and mitigation options. Collaborate with the Associate Director for Marketing to better understand audience behaviors, to uncover insights and cultural trends, to identify opportunities for innovation and to inspire best practice across the team. Manage social listening workstreams to track brand sentiment and identify broader conversations within the global Higher Education sector. Monitor campaign performance and translate analytics into clear recommendations for ongoing optimization and to refine creative output. Monitor and respond to comments, messages, and public enquiries in line with moderation and escalation guidelines. Manage reputational risk, including issue escalation and crisis or sensitive communications support. Ensure social media activity complies with GU-Q policies, accessibility standards, and regulatory requirements. Help identify and empower student voices across campus, helping them translate their academic and social experiences into compelling digital storytelling. Produce and oversee the creation of vertical, short-form video content (Reels, TikToks, Shorts) tailored to local and international audiences. Qualifications
Bachelor’s degree in communications, journalism, marketing or related field of study. 4+ years of relevant work experience. Experience working on a prestigious global brand(s). Experience in delivering social media posts or working on a social media brand account. Experience of social media monitoring and reporting. Understanding of relevant social media platforms and their requirements. Strong project management and organizational skills. Excellent written and verbal communication with a strong attention to detail. Collaborative mindset with the ability to work across departments and with senior leadership. Ability to develop strategies, briefs and reports. Ability to work independently and prioritize a variety of content-creation tasks. Ability to write in the style and voice of others and adapt communications for diverse audiences, from prospective students to senior academic leadership. Working knowledge of contemporary slang terms and colloquial expressions–especially among age 15-30 international cohorts. Ability to work under pressure and anticipate and solve problems. Working knowledge of mobile-first design and video editing tools (e.g., Canva, CapCut, or Adobe Premiere). Understanding of global youth culture, digital-first trends, and international student sentiment. Ability to exercise sound judgment, apply knowledge and understanding of local context. Relocation and Benefits
GU-Q offers expatriate benefits including fully furnished temporary housing, a monthly transportation and home leave travel allowance, worldwide health insurance, and private school tuition support for accompanying children, along with other benefits. Relocation support includes visa processing, housing arrangements, transportation logistics, campus orientation, and settling-in services. About Qatar
Qatar has become a hub for regional and global networks in international diplomacy, energy, finance, economics, media, and sports. It is a modern country with a high standard of living, facilities, infrastructure, and a mix of local and cosmopolitan culture. Its central location makes it an ideal location for exploring diverse destinations. Current Georgetown Employees
If you currently work at Georgetown University, please exit this website and login to GMS (gms.georgetown.edu) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown. Submission Guidelines
Please note that to be considered for any position at Georgetown University you must submit a resume for each position of interest. Documents are not kept on file for future positions. Need Assistance
If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu. Need assistance with the application process? Please call 202-687-2500. For more information about Georgetown benefits, please visit the Georgetown Works website. EEO Statement
Georgetown University is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other characteristic protected by law.
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