Growth Marketing & Operations Specialist
HYFIX, Santa Clara, CA, United States
Growth Marketing & Operations Specialist
In-person, Full-time, Relocation not offered
About HYFIX At HYFIX, we are building pioneering Spatial AI and autonomous systems to shape the future of intelligent technology. Our team is global, forward-thinking, and passionate about innovation. We thrive on solving complex challenges and are committed to creating solutions that push the boundaries of what’s possible.
Role Overview The Growth Marketing & Operations Specialist is responsible for driving
lead generation initiatives , managing
digital acquisition campaigns , and optimizing
marketing automation workflows
that support
HYFIX’s
growth. This role focuses on campaign execution, lead funnel optimization, and performance analytics while also
supporting operational coordination
for host onboarding and station deployment readiness. This position is ideal for someone who enjoys combining data-driven growth initiatives with operational execution and is comfortable working with both marketing tools and technical deployment environments.
Key Responsibilities
Plan, launch, and manage digital acquisition campaigns across platforms such as LinkedIn Ads, Google Ads, and other digital channels.
Identify and source potential host leads through digital campaigns, outreach, and marketing initiatives.
Manage and maintain lead pipelines and records within HubSpot or similar CRM platforms.
Build and optimize automated workflows for lead capture, qualification, and follow-up sequences.
Continuously optimize lead pipelines to improve lead quality and conversion rates.
Marketing Analytics & Performance Tracking
Track and analyze campaign performance across acquisition channels.
Monitor key growth metrics such as conversion rates, campaign performance, and funnel progression.
Build dashboards and reports to track marketing performance and lead generation effectiveness.
Conduct A/B testing of campaigns, messaging, and outreach strategies to improve conversion.
CRM & Marketing Automation
Manage marketing automation workflows in HubSpot or similar CRM platforms.
Build automated lead qualification, scoring, and routing workflows.
Maintain accurate campaign attribution and lead tracking across the funnel.
Improve internal processes for lead intake, tracking, and reporting.
Deployment Coordination & Customer Setup
Coordinate with hosts during station onboarding and setup.
Assist with basic station configuration over Ethernet, Wi-Fi, or cellular connections when needed.
Provide clear instructions and documentation to support successful station installations.
Work with engineering and operations teams to ensure smooth deployment and onboarding processes.
Process Improvement & Operations
Identify bottlenecks in lead generation, onboarding, or deployment workflows.
Propose and implement improvements to make operational processes more scalable.
Collaborate with engineering and operations teams to improve tools used for monitoring and reporting.
Maintain internal documentation, deployment guides, and operational workflows.
Required Qualifications Experience
1–3+ years of experience in growth operations, marketing operations, digital marketing, or a related operational role.
Experience managing digital campaigns or marketing initiatives that generate inbound or outbound leads.
Experience working with CRM platforms such as HubSpot, Salesforce, or similar systems.
Technical Skills
Familiarity with marketing automation and CRM workflow tools.
Experience working with marketing analytics tools or campaign reporting dashboards.
Basic networking knowledge (Ethernet, Wi-Fi, IP configuration) to support station onboarding and deployment.
Strong analytical and troubleshooting skills.
Professional Skills
Highly organized, detail-oriented, and process-driven.
Strong written and verbal communication skills.
Ability to manage multiple campaigns and operational workflows simultaneously.
Comfortable working cross-functionally with marketing, operations, and engineering teams.
Education Bachelor’s degree in Engineering, Computer Science, Information Systems, Data Analytics, or a related technical field.
Nice to Have / Preferred Qualifications
Experience running campaigns on platforms such as LinkedIn Ads, Google Ads, or similar digital channels.
Experience with marketing analytics tools such as Google Analytics, Mixpanel, or Amplitude.
Experience working in startup or fast-growing technology environments.
Familiarity with IoT, distributed networks, or hardware deployments.
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About HYFIX At HYFIX, we are building pioneering Spatial AI and autonomous systems to shape the future of intelligent technology. Our team is global, forward-thinking, and passionate about innovation. We thrive on solving complex challenges and are committed to creating solutions that push the boundaries of what’s possible.
Role Overview The Growth Marketing & Operations Specialist is responsible for driving
lead generation initiatives , managing
digital acquisition campaigns , and optimizing
marketing automation workflows
that support
HYFIX’s
growth. This role focuses on campaign execution, lead funnel optimization, and performance analytics while also
supporting operational coordination
for host onboarding and station deployment readiness. This position is ideal for someone who enjoys combining data-driven growth initiatives with operational execution and is comfortable working with both marketing tools and technical deployment environments.
Key Responsibilities
Plan, launch, and manage digital acquisition campaigns across platforms such as LinkedIn Ads, Google Ads, and other digital channels.
Identify and source potential host leads through digital campaigns, outreach, and marketing initiatives.
Manage and maintain lead pipelines and records within HubSpot or similar CRM platforms.
Build and optimize automated workflows for lead capture, qualification, and follow-up sequences.
Continuously optimize lead pipelines to improve lead quality and conversion rates.
Marketing Analytics & Performance Tracking
Track and analyze campaign performance across acquisition channels.
Monitor key growth metrics such as conversion rates, campaign performance, and funnel progression.
Build dashboards and reports to track marketing performance and lead generation effectiveness.
Conduct A/B testing of campaigns, messaging, and outreach strategies to improve conversion.
CRM & Marketing Automation
Manage marketing automation workflows in HubSpot or similar CRM platforms.
Build automated lead qualification, scoring, and routing workflows.
Maintain accurate campaign attribution and lead tracking across the funnel.
Improve internal processes for lead intake, tracking, and reporting.
Deployment Coordination & Customer Setup
Coordinate with hosts during station onboarding and setup.
Assist with basic station configuration over Ethernet, Wi-Fi, or cellular connections when needed.
Provide clear instructions and documentation to support successful station installations.
Work with engineering and operations teams to ensure smooth deployment and onboarding processes.
Process Improvement & Operations
Identify bottlenecks in lead generation, onboarding, or deployment workflows.
Propose and implement improvements to make operational processes more scalable.
Collaborate with engineering and operations teams to improve tools used for monitoring and reporting.
Maintain internal documentation, deployment guides, and operational workflows.
Required Qualifications Experience
1–3+ years of experience in growth operations, marketing operations, digital marketing, or a related operational role.
Experience managing digital campaigns or marketing initiatives that generate inbound or outbound leads.
Experience working with CRM platforms such as HubSpot, Salesforce, or similar systems.
Technical Skills
Familiarity with marketing automation and CRM workflow tools.
Experience working with marketing analytics tools or campaign reporting dashboards.
Basic networking knowledge (Ethernet, Wi-Fi, IP configuration) to support station onboarding and deployment.
Strong analytical and troubleshooting skills.
Professional Skills
Highly organized, detail-oriented, and process-driven.
Strong written and verbal communication skills.
Ability to manage multiple campaigns and operational workflows simultaneously.
Comfortable working cross-functionally with marketing, operations, and engineering teams.
Education Bachelor’s degree in Engineering, Computer Science, Information Systems, Data Analytics, or a related technical field.
Nice to Have / Preferred Qualifications
Experience running campaigns on platforms such as LinkedIn Ads, Google Ads, or similar digital channels.
Experience with marketing analytics tools such as Google Analytics, Mixpanel, or Amplitude.
Experience working in startup or fast-growing technology environments.
Familiarity with IoT, distributed networks, or hardware deployments.
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