Creative Strategist
Modern Gents Trading Co., Costa Mesa, CA, United States
We’re looking for a Creative Strategist to help develop high-performing creative for paid social advertising, with the opportunity to influence broader social content strategy.
This role sits at the intersection of performance marketing, creative ideation, and social media trends, helping translate paid social data into actionable creative concepts that drive engagement and conversions across platforms like TikTok, Instagram, Meta, and YouTube.
Y ou’ll work closely with our Head of Content and creative team to analyze paid social performance, identify winning hooks and ad angles, and develop creative ideas that can scale across our advertising campaigns.
While the primary focus of this role is paid social creative, insights from ad performance will also help inform organic social content and brand storytelling, ensuring our content strategy stays aligned with what resonates most with our audience.
This role is ideal for someone who is both analytical and creative, with a strong interest in performance marketing, direct-response creative, and short-form video content.
This is a full-time, in-office role based in Costa Mesa, California.
Responsibilities
Analyze paid social performance (Meta, TikTok, YouTube, etc.) to identify
creative trends, winning formats, and new testing opportunities
Develop
new ad concepts, hooks, and storytelling angles
based on performance insights and campaign goals
Draft
creative briefs, scripts, and concept outlines
for videographers, editors, and content creators
Work closely with the
Head of Content
to structure creative testing frameworks and iterate on winning ideas
Monitor
social media trends, emerging formats, and creator content
to identify new creative opportunities
Conduct
competitor and industry research
to inform ad angles and campaign strategy
Contribute ideas for
product launches, seasonal campaigns, and ongoing paid social testing
Identify
organic social content opportunities
that can translate into scalable paid social creative
Help maintain a
pipeline of new creative tests and concepts
to support ongoing performance marketing efforts
Leverage paid social performance insights to inform
organic social content and creative direction
Qualifications
1–3 years of experience in
social media marketing, paid social, creative strategy, or performance marketing
Familiarity with
paid social platforms such as Meta, TikTok, and YouTube
Strong understanding of
short-form video formats, social media trends, and platform-native storytelling
Ability to analyze performance data and translate insights into
creative concepts and testing ideas
Strong interest in
direct-response advertising and performance creative
Excellent organizational, research, and communication skills
Experience writing
creative briefs, scripts, or ad concepts
is a plus
What Success Looks Like
Consistently identifying
high-potential creative ideas
from paid social performance insights
Developing clear, actionable
creative briefs and concepts
that lead to high-performing ad content
Proactively surfacing
social trends, creator formats, and competitor insights
that inform creative testing
Helping maintain a
steady pipeline of new creative ideas
to support ongoing paid media experimentation
Contributing strong creative concepts that support
campaign launches and ongoing paid social growth
You Might Be a Great Fit If
You enjoy analyzing why certain ads and social content perform well and are naturally curious about the psychology behind what makes people stop scrolling.
You regularly pay attention to
TikTok, Instagram, and YouTube content trends
and notice patterns in the types of hooks, storytelling formats, and creative styles that gain traction.
You’re comfortable turning
data and performance insights into creative ideas , and enjoy brainstorming new concepts, angles, and hooks to test in paid campaigns.
You like working collaboratively with creative teams and helping shape
video concepts, scripts, and briefs
that bring ideas to life.
You’re someone who enjoys both
creative thinking and analytical problem solving , and you’re excited about learning how performance marketing works behind the scenes.
You’re energized by a
fast-moving environment where new ideas are constantly being tested and refined.
You enjoy working closely with a team and are excited about being
part of an in-office creative environment in Costa Mesa.
Who We Are Modern Gents is a fast-growing eCommerce brand on a mission to make engagement and wedding rings more affordable and attainable for everyone. We’ve helped over 1 million couples choose high-quality rings without the traditional diamond industry markup, and we’re continuing to scale through strong storytelling, performance marketing, and creative experimentation.
#J-18808-Ljbffr
This role sits at the intersection of performance marketing, creative ideation, and social media trends, helping translate paid social data into actionable creative concepts that drive engagement and conversions across platforms like TikTok, Instagram, Meta, and YouTube.
Y ou’ll work closely with our Head of Content and creative team to analyze paid social performance, identify winning hooks and ad angles, and develop creative ideas that can scale across our advertising campaigns.
While the primary focus of this role is paid social creative, insights from ad performance will also help inform organic social content and brand storytelling, ensuring our content strategy stays aligned with what resonates most with our audience.
This role is ideal for someone who is both analytical and creative, with a strong interest in performance marketing, direct-response creative, and short-form video content.
This is a full-time, in-office role based in Costa Mesa, California.
Responsibilities
Analyze paid social performance (Meta, TikTok, YouTube, etc.) to identify
creative trends, winning formats, and new testing opportunities
Develop
new ad concepts, hooks, and storytelling angles
based on performance insights and campaign goals
Draft
creative briefs, scripts, and concept outlines
for videographers, editors, and content creators
Work closely with the
Head of Content
to structure creative testing frameworks and iterate on winning ideas
Monitor
social media trends, emerging formats, and creator content
to identify new creative opportunities
Conduct
competitor and industry research
to inform ad angles and campaign strategy
Contribute ideas for
product launches, seasonal campaigns, and ongoing paid social testing
Identify
organic social content opportunities
that can translate into scalable paid social creative
Help maintain a
pipeline of new creative tests and concepts
to support ongoing performance marketing efforts
Leverage paid social performance insights to inform
organic social content and creative direction
Qualifications
1–3 years of experience in
social media marketing, paid social, creative strategy, or performance marketing
Familiarity with
paid social platforms such as Meta, TikTok, and YouTube
Strong understanding of
short-form video formats, social media trends, and platform-native storytelling
Ability to analyze performance data and translate insights into
creative concepts and testing ideas
Strong interest in
direct-response advertising and performance creative
Excellent organizational, research, and communication skills
Experience writing
creative briefs, scripts, or ad concepts
is a plus
What Success Looks Like
Consistently identifying
high-potential creative ideas
from paid social performance insights
Developing clear, actionable
creative briefs and concepts
that lead to high-performing ad content
Proactively surfacing
social trends, creator formats, and competitor insights
that inform creative testing
Helping maintain a
steady pipeline of new creative ideas
to support ongoing paid media experimentation
Contributing strong creative concepts that support
campaign launches and ongoing paid social growth
You Might Be a Great Fit If
You enjoy analyzing why certain ads and social content perform well and are naturally curious about the psychology behind what makes people stop scrolling.
You regularly pay attention to
TikTok, Instagram, and YouTube content trends
and notice patterns in the types of hooks, storytelling formats, and creative styles that gain traction.
You’re comfortable turning
data and performance insights into creative ideas , and enjoy brainstorming new concepts, angles, and hooks to test in paid campaigns.
You like working collaboratively with creative teams and helping shape
video concepts, scripts, and briefs
that bring ideas to life.
You’re someone who enjoys both
creative thinking and analytical problem solving , and you’re excited about learning how performance marketing works behind the scenes.
You’re energized by a
fast-moving environment where new ideas are constantly being tested and refined.
You enjoy working closely with a team and are excited about being
part of an in-office creative environment in Costa Mesa.
Who We Are Modern Gents is a fast-growing eCommerce brand on a mission to make engagement and wedding rings more affordable and attainable for everyone. We’ve helped over 1 million couples choose high-quality rings without the traditional diamond industry markup, and we’re continuing to scale through strong storytelling, performance marketing, and creative experimentation.
#J-18808-Ljbffr