Talent Attraction Marketing Manager
Spectrum, Charlotte, NC, United States
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
Are you passionate about shaping how companies attract top talent through innovative marketing strategies? As a Talent Attraction Marketing Manager at Spectrum, you will drive employer brand initiatives, oversee recruitment campaigns, and advise on talent marketing best practices, making a measurable impact on our hiring success. This is a client-facing, hands‑on role requiring strong judgment, initiative, and the ability to operate autonomously in a fast‑paced hiring environment.
How You’ll Make an Impact
Recommend, execute, and track end‑to‑end recruitment marketing initiatives (digital, email, paid media, social) in partnership with agency teams to attract top talent to key segments
Analyze trends, monitor brand reputation, build reports, and executive‑ready summaries by turning insights into actionable recommendations to optimize campaigns, ROI, and processes
Advise recruiting and HR leadership on effective talent attraction methods for professional roles
Drive campaign performance and ensure effective budget allocation
Oversee digital touchpoints including the career site, employee testimonials, and email marketing to enhance the candidate experience
Identify new platforms for engagement, ensuring brand consistency and legal compliance across all assets
Partner with communications, HR, and recruiting teams to deliver successful talent attraction programs
Evaluate new vendors and tools to support the talent attraction roadmap
Partner with recruiters on recruitment marketing best practices
Working Conditions
Office environment
Business travel as needed
What You’ll Bring to Spectrum Required Qualifications Education
Bachelor’s degree or equivalent combination of education and experience
Experience
5+ years of professional marketing experience
1+ year of recruitment marketing experience
Skills
Proficient in PowerPoint, Excel, Adobe PDF
Strong organizational skills with the ability to work independently
Effective written and verbal communication skills
Knowledge of leveraging social media for recruitment
Ability to build partnerships with internal stakeholders
Skilled at using data to demonstrate ROI
Commitment to confidentiality and professionalism
Success navigating fast‑paced, service‑oriented environments
Experience within a complex matrix organization
Preferred Qualifications Education
Bachelor’s degree in Communication or Marketing
Experience
3+ years of recruitment marketing experience or similar digital marketing experience
Skills
Experience with advertising technologies like LinkedIn Campaign Manager and Indeed Hosted Jobs
Experience with metrics reporting tools like Google Analytics and Talentegy
Experience with recruitment research tools like Talent Neuron and Indeed Hiring Insights
CRM, lead generation, and recruitment sourcing tool experience
Benefits Here, our employees don’t just have jobs, they’re building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well‑being at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S.
Grow Your Career Here Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans.
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Are you passionate about shaping how companies attract top talent through innovative marketing strategies? As a Talent Attraction Marketing Manager at Spectrum, you will drive employer brand initiatives, oversee recruitment campaigns, and advise on talent marketing best practices, making a measurable impact on our hiring success. This is a client-facing, hands‑on role requiring strong judgment, initiative, and the ability to operate autonomously in a fast‑paced hiring environment.
How You’ll Make an Impact
Recommend, execute, and track end‑to‑end recruitment marketing initiatives (digital, email, paid media, social) in partnership with agency teams to attract top talent to key segments
Analyze trends, monitor brand reputation, build reports, and executive‑ready summaries by turning insights into actionable recommendations to optimize campaigns, ROI, and processes
Advise recruiting and HR leadership on effective talent attraction methods for professional roles
Drive campaign performance and ensure effective budget allocation
Oversee digital touchpoints including the career site, employee testimonials, and email marketing to enhance the candidate experience
Identify new platforms for engagement, ensuring brand consistency and legal compliance across all assets
Partner with communications, HR, and recruiting teams to deliver successful talent attraction programs
Evaluate new vendors and tools to support the talent attraction roadmap
Partner with recruiters on recruitment marketing best practices
Working Conditions
Office environment
Business travel as needed
What You’ll Bring to Spectrum Required Qualifications Education
Bachelor’s degree or equivalent combination of education and experience
Experience
5+ years of professional marketing experience
1+ year of recruitment marketing experience
Skills
Proficient in PowerPoint, Excel, Adobe PDF
Strong organizational skills with the ability to work independently
Effective written and verbal communication skills
Knowledge of leveraging social media for recruitment
Ability to build partnerships with internal stakeholders
Skilled at using data to demonstrate ROI
Commitment to confidentiality and professionalism
Success navigating fast‑paced, service‑oriented environments
Experience within a complex matrix organization
Preferred Qualifications Education
Bachelor’s degree in Communication or Marketing
Experience
3+ years of recruitment marketing experience or similar digital marketing experience
Skills
Experience with advertising technologies like LinkedIn Campaign Manager and Indeed Hosted Jobs
Experience with metrics reporting tools like Google Analytics and Talentegy
Experience with recruitment research tools like Talent Neuron and Indeed Hiring Insights
CRM, lead generation, and recruitment sourcing tool experience
Benefits Here, our employees don’t just have jobs, they’re building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well‑being at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S.
Grow Your Career Here Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans.
#J-18808-Ljbffr